{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T13:34:48Z","timestamp":1777469688678,"version":"3.51.4"},"reference-count":54,"publisher":"Walter de Gruyter GmbH","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019,1,31]]},"abstract":"<jats:title>Zusammenfassung<\/jats:title>\n        <jats:p>In diesem Aufsatz stellen wir eine repr\u00e4sentative Multimethodenstudie (bestehend aus Umfrage, aufgabenbasierter Nutzerstudie und OnlineExperiment) zum Wissen und Verhalten der deutschen Internetnutzer bez\u00fcglich der Anzeigen auf Google-Suchergebnisseiten vor. Die Ergebnisse zeigen, dass die \u00fcberwiegende Mehrzahl der Nutzenden nicht hinreichend in der Lage ist, Werbung von organischen Ergebnissen zu unterscheiden. Die aufgabenbasierte Studie zeigt, dass lediglich 1,3 Prozent der Teilnehmenden alle Anzeigen und organischen Ergebnisse richtig markieren konnten. 9,6 Prozent haben ausschlie\u00dflich korrekte Markierungen vorgenommen, dabei aber keine Vollst\u00e4ndigkeit erreicht. Aus den Ergebnissen der Umfrage geht hervor, dass es viele Unklarheiten gibt \u00fcber das Gesch\u00e4ftsmodell von Google und die Art und Weise, wie Suchmaschinenwerbung funktioniert. Die Ergebnisse des Online-Experiments zeigen, dass Nutzende, die die Unterscheidung zwischen Anzeigen und organischen Ergebnissen nicht verstehen, etwa doppelt so h\u00e4ufig auf Anzeigen klicken wie diejenigen, die diese Unterscheidung verstehen. Implikationen f\u00fcr die Forschung ergeben sich in den Bereichen Wiederholungsstudien bzw. Monitoring der Anzeigendarstellung, vertiefende Laborstudien, Modelle des Informationsverhaltens, Informationskompetenz und Entwicklung fairer Suchmaschinen.<\/jats:p>","DOI":"10.1515\/iwp-2019-0001","type":"journal-article","created":{"date-parts":[[2019,3,25]],"date-time":"2019-03-25T12:50:58Z","timestamp":1553518258000},"page":"3-14","source":"Crossref","is-referenced-by-count":3,"title":["Anzeigenkennzeichnung auf Suchergebnisseiten"],"prefix":"10.1515","volume":"70","author":[{"given":"Dirk","family":"Lewandowski","sequence":"first","affiliation":[]},{"given":"Sebastian","family":"S\u00fcnkler","sequence":"additional","affiliation":[]},{"given":"Friederike","family":"Hanisch","sequence":"additional","affiliation":[]}],"member":"374","reference":[{"key":"ref151","year":"2014","journal-title":"Information \u2013 Wissenschaft & Praxis"},{"key":"ref341","year":"2002","journal-title":"ACM SIGIR Forum"},{"key":"ref481","year":"2016","journal-title":"Informatik"},{"key":"ref621","year":"2012","journal-title":"Consumer Ad Awareness in Search Results"},{"key":"ref61","year":"2001","journal-title":"Information Scent as a Driver of Web Behavior Graphs: Results of a Protocol Analysis Method for Web Usability"},{"key":"ref181","year":"2018","journal-title":"Suchmaschinen verstehen"},{"key":"ref171","year":"2017","journal-title":"Journal of Information Science Theory and Practice"},{"key":"ref401","year":"2012","journal-title":"Information Economics and Policy"},{"key":"ref351","year":"2012","journal-title":"Journal of the American Society for Information & Techology"},{"key":"ref441","year":"2013","journal-title":"Grundlagen der praktischen Information und Dokumentation"},{"key":"ref471","year":"2014","journal-title":"Information \u2013 Wissenschaft & Praxis"},{"key":"ref501","year":"2018","journal-title":"Suchmaschinen verstehen"},{"key":"ref281","year":"2013a","journal-title":"FTC Updates Search Engine Ad Disclosure Guidelines After \u201cDecline In Compliance\u201d"},{"key":"ref311","year":"2013","journal-title":"Grundlagen der praktischen Information und Dokumentation"},{"key":"ref371","year":"2013","journal-title":"Handbuch Internet-Suchmaschinen 3: Suchmaschinen zwischen Technik und Gesellschaft"},{"key":"ref21","year":"2002","journal-title":"ACM SIGIR Forum"},{"key":"ref221","year":"2017","journal-title":"Everything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science"},{"key":"ref81","year":"2012","journal-title":"Information Economics and Policy"},{"key":"ref251","year":"2012","journal-title":"Search Engine Use 2012"},{"key":"ref191","year":"2012","journal-title":"Journal of the American Society for Information Science and Technology"},{"key":"ref601","year":"2013a","journal-title":"FTC Updates Search Engine Ad Disclosure Guidelines After \u201cDecline In Compliance\u201d"},{"key":"ref291","year":"2013b","journal-title":"Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures"},{"key":"ref301","year":"2012","journal-title":"Consumer Ad Awareness in Search Results"},{"key":"ref261","year":"2014","journal-title":"Die Googleisierung der Informationssuche"},{"key":"ref381","year":"2001","journal-title":"Information Scent as a Driver of Web Behavior Graphs: Results of a Protocol Analysis Method for Web Usability"},{"key":"ref131","year":"2011","journal-title":"Understanding sponsored search: Core elements of keyword advertising"},{"key":"ref421","year":"2005","journal-title":"Search engine users: Internet searchers are confident, satisfied and trusting-but they are also unaware and naive"},{"key":"ref31","year":"2012","journal-title":"Journal of the American Society for Information & Techology"},{"key":"ref431","year":"2005","journal-title":"ASIST Monograph Series"},{"key":"ref121","year":"2013","journal-title":"Grundlagen der praktischen Information und Dokumentation"},{"key":"ref111","year":"2005","journal-title":"ASIST Monograph Series"},{"key":"ref241","year":"2006","journal-title":"Journal of the American Society for Information Science and Technology"},{"key":"ref571","year":"2012","journal-title":"Search Engine Use 2012"},{"key":"ref581","year":"2014","journal-title":"Die Googleisierung der Informationssuche"},{"key":"ref551","year":"2014","journal-title":"Lecture Notes in Computer Science"},{"key":"ref231","year":"2014","journal-title":"Lecture Notes in Computer Science"},{"key":"ref201","year":"2018","journal-title":"An empirical investigation on search engine ad disclosure. Journal of the Association for Information Science and Technology"},{"key":"ref391","year":"2013","journal-title":"40 % of consumers are unaware that Google Adwords are adverts"},{"key":"ref521","year":"2018","journal-title":"An empirical investigation on search engine ad disclosure. Journal of the Association for Information Science and Technology"},{"key":"ref161","year":"2016","journal-title":"Informatik"},{"key":"ref561","year":"2006","journal-title":"Journal of the American Society for Information Science and Technology"},{"key":"ref71","year":"2013","journal-title":"40 % of consumers are unaware that Google Adwords are adverts"},{"key":"ref491","year":"2017","journal-title":"Journal of Information Science Theory and Practice"},{"key":"ref211","year":"2014","journal-title":"Die Googleisierung der Informationssuche \u2013 Suchmaschinen im Spannungsfeld zwischen Nutzung und Regulierung"},{"key":"ref631","year":"2013","journal-title":"Grundlagen der praktischen Information und Dokumentation"},{"key":"ref51","year":"2013","journal-title":"Handbuch Internet-Suchmaschinen 3: Suchmaschinen zwischen Technik und Gesellschaft"},{"key":"ref541","year":"2017","journal-title":"Everything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science"},{"key":"ref451","year":"2011","journal-title":"Understanding sponsored search: Core elements of keyword advertising"},{"key":"ref531","year":"2014","journal-title":"Die Googleisierung der Informationssuche \u2013 Suchmaschinen im Spannungsfeld zwischen Nutzung und Regulierung"},{"key":"ref101","year":"2005","journal-title":"Search engine users: Internet searchers are confident, satisfied and trusting-but they are also unaware and naive"},{"key":"ref141","year":"2017","journal-title":"Media Perspektiven"},{"key":"ref511","year":"2012","journal-title":"Journal of the American Society for Information Science and Technology"},{"key":"ref461","year":"2017","journal-title":"Media Perspektiven"},{"key":"ref611","year":"2013b","journal-title":"Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures"}],"container-title":["Information - Wissenschaft &amp; Praxis"],"original-title":[],"link":[{"URL":"http:\/\/www.degruyter.com\/view\/j\/iwp.2019.70.issue-1\/iwp-2019-0001\/iwp-2019-0001.xml","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.degruyter.com\/document\/doi\/10.1515\/iwp-2019-0001\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,4,22]],"date-time":"2021-04-22T01:02:30Z","timestamp":1619053350000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.degruyter.com\/document\/doi\/10.1515\/iwp-2019-0001\/html"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,1,31]]},"references-count":54,"journal-issue":{"issue":"1"},"URL":"https:\/\/doi.org\/10.1515\/iwp-2019-0001","relation":{},"ISSN":["1619-4292","1434-4653"],"issn-type":[{"value":"1619-4292","type":"electronic"},{"value":"1434-4653","type":"print"}],"subject":[],"published":{"date-parts":[[2019,1,31]]}}}