{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,3,31]],"date-time":"2022-03-31T22:41:20Z","timestamp":1648766480592},"reference-count":6,"publisher":"Walter de Gruyter GmbH","issue":"2-3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019,5,8]]},"abstract":"<jats:title>Zusammenfassung<\/jats:title>\n        <jats:p>Geschichten zu erz\u00e4hlen ist ein uraltes Bed\u00fcrfnis von Menschen. Wie die wissenschaftliche Analyse von Sagen, Mythen, Romanen und Filmen zeigt, l\u00e4sst sich die Struktur der Geschichten schlussendlich auf f\u00fcnf Kapitel reduzieren, die dem Plot der klassischen Heldenreise entsprechen. Menschen, die nach \u201eETWAS\u201c streben, ber\u00fchren die Rezipienten, da sie sich mit den Protagonisten identifizieren. Im Stil der Heldenreise lassen sich faszinierende Geschichten aus der Wissenschaft erz\u00e4hlen.<\/jats:p>","DOI":"10.1515\/iwp-2019-2002","type":"journal-article","created":{"date-parts":[[2019,6,13]],"date-time":"2019-06-13T09:08:44Z","timestamp":1560416924000},"page":"111-114","source":"Crossref","is-referenced-by-count":0,"title":["Marketing wie in Hollywood: Storytelling bei ZB MED mit der klassischen Heldenreise"],"prefix":"10.1515","volume":"70","author":[{"given":"Elke","family":"Roesner","sequence":"first","affiliation":[]}],"member":"374","reference":[{"key":"ref21","journal-title":"Forscher auf der Heldenreise \u2013Wissenschaft spannend erz\u00e4hlen."},{"key":"ref51","journal-title":"Forscher auf der Heldenreise \u2013Wissenschaft spannend erz\u00e4hlen."},{"key":"ref11","year":"2019","journal-title":"Die 17 Stadien der Heldenreise."},{"key":"ref41","year":"2019","journal-title":"Die 17 Stadien der Heldenreise."},{"key":"ref01","year":"2014","journal-title":"Storytelling. Die Zukunft von PR und Marketing."},{"key":"ref31","year":"2014","journal-title":"Storytelling. Die Zukunft von PR und Marketing."}],"container-title":["Information - Wissenschaft &amp; Praxis"],"original-title":[],"link":[{"URL":"http:\/\/www.degruyter.com\/view\/j\/iwp.2019.70.issue-2-3\/iwp-2019-2002\/iwp-2019-2002.xml","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.degruyter.com\/document\/doi\/10.1515\/iwp-2019-2002\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,4,22]],"date-time":"2021-04-22T01:02:41Z","timestamp":1619053361000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.degruyter.com\/document\/doi\/10.1515\/iwp-2019-2002\/html"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,5,8]]},"references-count":6,"journal-issue":{"issue":"2-3"},"URL":"https:\/\/doi.org\/10.1515\/iwp-2019-2002","relation":{},"ISSN":["1619-4292","1434-4653"],"issn-type":[{"value":"1619-4292","type":"electronic"},{"value":"1434-4653","type":"print"}],"subject":[],"published":{"date-parts":[[2019,5,8]]}}}