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Relevant variables are classified as person variables (characteristics of the individual interacting with the warning) and warning variables (characteristics of the warning itself or the context in which the warning appears). This integrative perspective yields general principles about the variables that influence the warning process and serves as a resource for warning developers and as a guide to facilitate effective analysis of warnings. We also identify aspects of the warning process that are not well understood, directions for effective methods of intervention, and a research agenda for future efforts. 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