{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,26]],"date-time":"2026-03-26T00:44:43Z","timestamp":1774485883151,"version":"3.50.1"},"reference-count":38,"publisher":"Oles Honchar Dnipropetrovsk National University","issue":"1","license":[{"start":{"date-parts":[[2024,3,3]],"date-time":"2024-03-03T00:00:00Z","timestamp":1709424000000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["EJMI"],"abstract":"<jats:p>Purpose: In the era of digital transformation, companies are increasingly utilizing social networks to enhance business dynamics. This study investigates Generation Z employee perceptions regarding the integration of social media platforms in the workplace.\r\nDesign\/Method\/Approach: A quantitative approach done by the administration of a comprehensive online questionnaire, involving 152 professionals.\r\nFindings: Findings reveal that Generation Z employees consider engaging with the public as the most significant advantage of social networks, followed by the potential for swift and effective consumer communication, while broad access to information holds relatively less importance. Negative aspects cited include heightened competition in certain sectors, increased dependence on the Internet, and an excess of advertising. Respondents also identify key company objectives tied to social media adoption, emphasizing the importance of publicizing the company and brand, expanding customer bases, fostering business growth, and enhancing labour relations.\r\nTheoretical Implications: Negative aspects cited include heightened competition in certain sectors, increased dependence on the Internet, and an excess of advertising.\r\nPractical Implications: Respondents also identify key company objectives tied to social media adoption, emphasizing the importance of publicizing the company and brand, expanding customer bases, fostering business growth, and enhancing labour relations.\r\nOriginality\/Value: New approach to Generation Z Insights into Employee Perceptions of Social Media Use in the Workplace.\r\nResearch Limitations\/Future Research: A bigger sample would be Portugal's representative what is indeed important.\r\nPaper Type: Empirical\r\nJEL Classification: F61, F66, M14<\/jats:p>","DOI":"10.15421\/192402","type":"journal-article","created":{"date-parts":[[2024,4,22]],"date-time":"2024-04-22T11:07:11Z","timestamp":1713784031000},"page":"14-20","source":"Crossref","is-referenced-by-count":2,"title":["Screening the Digital Landscape: Generation Z Insights into Employee Perceptions of Social Media Use in the Workplace"],"prefix":"10.15421","volume":"32","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1291-231X","authenticated-orcid":false,"given":"Maria Nascimento","family":"Cunha","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0606-8255","authenticated-orcid":false,"given":"Silvia Costa","family":"Pinto","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6238-181X","authenticated-orcid":false,"given":"Manuel","family":"Pereira","sequence":"additional","affiliation":[]}],"member":"6082","published-online":{"date-parts":[[2024,3,3]]},"reference":[{"key":"19874","unstructured":"Azevedo, C. (2013). Tecnologias e pessoas mais velhas: As novas tecnologias de informa\u00e7\u00e3o e comunica\u00e7\u00e3o nas rela\u00e7\u00f5es sociais de seniores em Portugal. SOPCOM: Associa\u00e7\u00e3o Portuguesa de Ci\u00eancias da Comunica\u00e7\u00e3o, 1171-1175. https:\/\/doi.org\/10.34624\/sopcom.v0i0.15709."},{"key":"19875","unstructured":"Brown, C. et al. (2005). Managing Information Technology. Seventh Edition. Pearson Prentice Hall, New Jersey."},{"key":"19876","unstructured":"Couto, A. (2015). Redes sociais: Utiliza\u00e7\u00e3o e motiva\u00e7\u00f5es. Disserta\u00e7\u00e3o de mestrado em Marketing, Faculdade de Economia da Universidade de Coimbra. Retrieved November 30, 2023 from http:\/\/hdl.handle.net\/10316\/29119."},{"key":"19877","unstructured":"Cunha, M. N., & Valente, P. (2019). Uso das Redes Sociais em Contexto Laboral. Cadernos de Marketing e Publicidade, Percursos & Ideias. 85-91. Retrieved November 30, 2023 from https:\/\/percursoseideias.iscet.pt\/index.php\/pi_2019_n09_0007\/."},{"key":"19878","doi-asserted-by":"crossref","unstructured":"Fernandes, S., & Belo, A. (2016). Social networks as enablers of enterprise creativity: evidence from Portuguese firms and users. Journal of technology management & innovation, 11(2), 76-85. http:\/\/dx.doi.org\/10.4067\/S0718-27242016000200008.","DOI":"10.4067\/S0718-27242016000200008"},{"key":"19879","unstructured":"Ferreira, A. C. A. S. (2020). Satisfa\u00e7\u00e3o com o teletrabalho e as rela\u00e7\u00f5es trabalho-fam\u00edlia: uma quest\u00e3o de equil\u00edbrio ou de conflito? Disserta\u00e7\u00e3o, FPCEUP - Faculdade de Psicologia e de Ci\u00eancias da Educa\u00e7\u00e3o FPCEUP - Universidade do Porto. Retrieved December 21, 2023 from https:\/\/hdl.handle.net\/10216\/130690."},{"key":"19880","doi-asserted-by":"crossref","unstructured":"Goel, R., Singh, A., & Ghanbarnejad, F. (2019). Modeling Competitive Marketing Strategies in Social Networks. Physica A: Statistical Mechanics and Its Applications, 518, 50\u201370. https:\/\/doi.org\/10.1016\/j.physa.2018.11.035.","DOI":"10.1016\/j.physa.2018.11.035"},{"key":"19881","doi-asserted-by":"crossref","unstructured":"Guo, H., Yang, Z., Huang, R., & Guo, A. (2020). The digitalization and public crisis responses of small and medium enterprises: Implications from a COVID-19 survey. Frontiers of Business Research in China, 14(1). https:\/\/doi.org\/10.1186\/s11782-020-00087-1.","DOI":"10.1186\/s11782-020-00087-1"},{"key":"19882","unstructured":"Lima, J. M. P. (2021). O teletrabalho e a sua aplicabilidade-Impacto na satisfa\u00e7\u00e3o profissional. Disserta\u00e7\u00e3o, ISLA - Instituto Polit\u00e9cnico de Gest\u00e3o e Tecnologia. Retrieved December 21, 2023 from http:\/\/hdl.handle.net\/10437\/12851."},{"key":"19883","doi-asserted-by":"crossref","unstructured":"Lu, Y. (2017). 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