{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,8]],"date-time":"2026-01-08T06:07:01Z","timestamp":1767852421605,"version":"3.49.0"},"reference-count":30,"publisher":"Universidad Nacional de Colombia","issue":"1","license":[{"start":{"date-parts":[[2018,1,1]],"date-time":"2018-01-01T00:00:00Z","timestamp":1514764800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Bit\u00e1cora Urbano Territorial"],"abstract":"<jats:p>La marca ciudad tiene como objetivo crear una imagen atractiva para turistas e inversores, asi\u0301 como fortalecer la identidad local de los residentes locales. Estos objetivos se logran a trave\u0301s de la gestio\u0301n y comunicacio\u0301n de la imagen de la ciudad. Sin embargo, es un feno\u0301meno complejo y multiface\u0301tico que debe conceptualizarse para su gestio\u0301n adecuada. El objetivo de este trabajo es realizar un ana\u0301lisis teo\u0301rico para comprender el proceso de construccio\u0301n y comunicacio\u0301n de la imagen de la ciudad. Investigaciones anteriores han demostrado que los individuos forman sus propias ima\u0301genes de la ciudad, pero, al mismo tiempo, comparten una imagen pu\u0301blica de ella. Por otro lado, el disen\u0303o del paisaje urbano se ha posicionado como una de las herramientas ma\u0301s efectivas para disen\u0303ar y comunicar la imagen de la ciudad. Aqui\u0301, ambos elementos esta\u0301n vinculados a trave\u0301s de la teori\u0301a de la representacio\u0301n social, la cual permite conceptualizar la imagen de la ciudad como una construccio\u0301n social. Esta perspectiva diferente de la imagen de la ciudad posiciona a los residentes locales como el pu\u0301blico objetivo ma\u0301s importante de la marca ciudad y el paisaje urbano como un elemento clave para contextualizar y fortalecer la identidad local.\u00a0<\/jats:p>","DOI":"10.15446\/bitacora.v28n1.52939","type":"journal-article","created":{"date-parts":[[2018,3,8]],"date-time":"2018-03-08T15:47:00Z","timestamp":1520524020000},"page":"33-38","source":"Crossref","is-referenced-by-count":17,"title":["City branding and the theory of social representation"],"prefix":"10.15446","volume":"28","author":[{"given":"Fernando Rey","family":"Castillo-Villar","sequence":"first","affiliation":[]}],"member":"6146","published-online":{"date-parts":[[2018,1,1]]},"reference":[{"key":"ref1","doi-asserted-by":"crossref","unstructured":"BLICHFELDT, B. S. (2005). \u201cUnmanageable place brands?\u201d Journal of Place Branding and Public Diplomacy, 1 (4): 388-401.","DOI":"10.1057\/palgrave.pb.5990036"},{"key":"ref2","doi-asserted-by":"crossref","unstructured":"BRAUN, E., ESHUIS, J. and KLIJN, E. H. (2014). \u201cThe effectiveness of place brand communication\u201d. Cities, 41: 64-70.","DOI":"10.1016\/j.cities.2014.05.007"},{"key":"ref3","doi-asserted-by":"crossref","unstructured":"DE SAN EUGENIO VELA, E., NOGUE\u0301, J. and GOVERS, R. (2017). \u201cVisual landscape as a key element of place branding\u201d. Journal of Place Management and Development, 10 (1): 23-44.","DOI":"10.1108\/JPMD-09-2016-0060"},{"key":"ref4","unstructured":"FIERRO, A\u0301. et al. (2015). \u201cAna\u0301lisis del city branding y la imagen de marca a trave\u0301s de los medios de comuni- cacio\u0301n online y el social media: caso Medelli\u0301n (Colom- bia)\u201d. Espacios, 36 (18). Consultado en: https:\/\/www. researchgate.net\/publication\/283053768_Analisis_del_City_Branding_y_la_Imagen_de_Marca_a_traves_de_los_Medios_de_Comunicacion_Online_y_ el_Social_Media_Caso_Medellin_Colombia"},{"key":"ref5","doi-asserted-by":"crossref","unstructured":"FILEP, C. V., THOMPSON-FAWCETT, M. and RAE, M. (2014). \u201cBuilt narratives\u201d. Journal of Urban Design, 19 (3): 298-316.","DOI":"10.1080\/13574809.2014.890043"},{"key":"ref6","unstructured":"GARCI\u0301A, J. S. (2010). \u201cMarketing para ciudades: las ciudades tambie\u0301n se venden, las ciudades tambie\u0301n son productos\u201d. Pensar la publicidad, 4 (1), 211-226."},{"key":"ref7","doi-asserted-by":"crossref","unstructured":"GILBOA, S. and HERSTEIN, R. (2012). \u201cPlace status, place loyalty and well-being: an exploratory investigation of Israeli residents\u201d. Journal of Place Management and Development, 5 (2): 141-157.","DOI":"10.1108\/17538331211250035"},{"key":"ref8","doi-asserted-by":"crossref","unstructured":"GOVERS, R. (2013). \u201cWhy place branding is not about logos and slogans\u201d. Journal of Place Branding and Diplomacy, 9: 71-75.","DOI":"10.1057\/pb.2013.11"},{"key":"ref9","doi-asserted-by":"crossref","unstructured":"HARMAAKORPI, V., KARI, K. and PARJANEN, S. (2008). \u201cCity design management as a local competitive- ness factor\u201d. Journal of Place Branding and Public Diplomacy, 4 (2): 169-181.","DOI":"10.1057\/pb.2008.7"},{"key":"ref10","doi-asserted-by":"crossref","unstructured":"HERSTEIN, R. and JAFFE, E. D. (2008). \u201cThe children\u2019s city\u2014The transition from a negative to a positive city image\u201d. Journal of Place Branding and Public Diplomacy, 4 (1): 76-84.","DOI":"10.1057\/palgrave.pb.6000082"},{"key":"ref11","doi-asserted-by":"crossref","unstructured":"HOSPERS, G. J. (2010). \u201cLynch\u2019s the image of the city after 50 years: city marketing lessons from an urban planning classic\u201d. European Planning Studies, 8 (12): 2073-2080.","DOI":"10.1080\/09654313.2010.525369"},{"key":"ref12","unstructured":"JODELET, D. (1984). \u201cRepre\u0301sentation sociale: phe\u0301- nome\u0300nes, concepts et the\u0301orie\u201d. In: S. Moscovici and J. C. Abric (eds.), Psychologie sociale. Paris: Presses Universitaires de France, pp. 357-378."},{"key":"ref13","doi-asserted-by":"crossref","unstructured":"KALANDIDES, A. (2011). \u201cCity marketing for Bogota\u0301: a case study in integrated place branding\u201d. Journal of Place Management and Development, 4 (3): 282-291.","DOI":"10.1108\/17538331111176093"},{"key":"ref14","doi-asserted-by":"crossref","unstructured":"KAVARATZIS, M. (2004). \u201cFrom city marketing to city branding: towards a theoretical framework for developing city brands\u201d. Journal of Place Branding and Public Diplomacy, 1 (1): 58-73.","DOI":"10.1057\/palgrave.pb.5990005"},{"key":"ref15","doi-asserted-by":"crossref","unstructured":"KAVARATZIS, M. and ASHWORTH, G. J. (2005). \u201cCity branding: an e ective assertion of identity or a transi- tory marketing trick?\u201d Tijdschrift voor economische en sociale geogra e, 96 (5): 506-514.","DOI":"10.1111\/j.1467-9663.2005.00482.x"},{"key":"ref16","unstructured":"KOTLER, P., HAIDER, D. H. and REIN, I. (1993). Attracting investment, industry, and tourism to cities, states and nations-marketing places. New York: The Free Press."},{"key":"ref17","doi-asserted-by":"crossref","unstructured":"LAAKSONEN, P., et al. (2006). \u201cMeasuring image of a city: a qualitative approach with case example\u201d. Journal of Place Branding and Public Diplomacy, 2 (3): 210-219.","DOI":"10.1057\/palgrave.pb.5990058"},{"key":"ref18","doi-asserted-by":"crossref","unstructured":"LICHROU, M., O\u2019MALLEY, L. and PATTERSON, M. (2010). \u201cNarratives of a tourism destination: local particularities and their implications for place marketing and branding\u201d. Journal of Place Branding and Public Diplomacy, 6 (2): 134-144.","DOI":"10.1057\/pb.2010.10"},{"key":"ref19","doi-asserted-by":"crossref","unstructured":"LUQUE-MARTI\u0301NEZ, T., et al. (2007). \u201cModeling a city\u2019s image: the case of Granada\u201d. Cities, 24 (5): 335-352.","DOI":"10.1016\/j.cities.2007.01.010"},{"key":"ref20","unstructured":"LYNCH, K. (1960). The image of the city. Cambridge: The MIT Press."},{"key":"ref21","unstructured":"MOSCOVICI, S. (1984). \u201cThe phenomenon of social"},{"key":"ref22","unstructured":"representations\u201d. In: R. M. Farr and S. Moscovici (eds.), Social representations. Cambridge: Cambridge University Press, pp. 3-69."},{"key":"ref23","doi-asserted-by":"crossref","unstructured":"MURATOVSKI, G. (2012). \u201cThe role of architecture and integrated design in city branding\u201d. Journal of Place Branding and Public Diplomacy, 8 (3): 195-207.","DOI":"10.1057\/pb.2012.12"},{"key":"ref24","doi-asserted-by":"crossref","unstructured":"NEACS\u0327U, M. C. and NEGUT\u0327, S. (2012). \u201cCity image \u2013 Op- erational instrument in urban space management \u2013 A Romanian sample\u201d. In: J. Burian (ed.), Advances in spatial planning. Rijeka: InTech Open, pp. 247-274.","DOI":"10.5772\/2123"},{"key":"ref25","doi-asserted-by":"crossref","unstructured":"OLIVEIRA, E. (2015). \u201cPlace branding as a strategic spatial planning instrument\u201d. Journal of Place Branding and Public Diplomacy, 11 (1): 18-33.","DOI":"10.1057\/pb.2014.12"},{"key":"ref26","doi-asserted-by":"crossref","unstructured":"PEEL, D. and LLOYD, G. (2008). \u201cNew communicative challenges: Dundee, place branding and the reconstruction of a city image\u201d. Town Planning Review, 79 (5): 507-532.","DOI":"10.3828\/tpr.79.5.4"},{"key":"ref27","doi-asserted-by":"crossref","unstructured":"REISER, D. and CRISPIN, S. (2009). \u201cLocal perceptions of the reimaging process: the case of the Sullivans Cove waterfront precinct\u201d. Journal of Place Management and Development, 2 (2): 109-124.","DOI":"10.1108\/17538330910975856"},{"key":"ref28","doi-asserted-by":"crossref","unstructured":"ZAVATTARO, S. M. (2012). \u201cPlace marketing and phases of the image: a conceptual framework\u201d. Journal of Place Management and Development, 5 (3): 212-222.","DOI":"10.1108\/17538331211269620"},{"key":"ref29","doi-asserted-by":"crossref","unstructured":"ZENKER, S., EGGERS, F. and FARSKY, M. (2013). \u201cPutting a price tag on cities: insights into the competitive environment of places\u201d. Cities, 30: 133-139.","DOI":"10.1016\/j.cities.2012.02.002"},{"key":"ref30","doi-asserted-by":"crossref","unstructured":"ZHU, H., QIAN, J. and GAO, Y. (2011). \u201cGlobalization and the production of city image in Guangzhou\u2019s metro station advertisements\u201d. Cities, 28 (3): 221-229.","DOI":"10.1016\/j.cities.2010.12.004"}],"container-title":["Bit\u00e1cora Urbano Territorial"],"original-title":[],"link":[{"URL":"https:\/\/revistas.unal.edu.co\/index.php\/bitacora\/article\/viewFile\/52939\/pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/revistas.unal.edu.co\/index.php\/bitacora\/article\/viewFile\/52939\/html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/revistas.unal.edu.co\/index.php\/bitacora\/article\/viewFile\/52939\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,3,12]],"date-time":"2024-03-12T18:23:24Z","timestamp":1710267804000},"score":1,"resource":{"primary":{"URL":"https:\/\/revistas.unal.edu.co\/index.php\/bitacora\/article\/view\/52939"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,1,1]]},"references-count":30,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2018,1,1]]}},"URL":"https:\/\/doi.org\/10.15446\/bitacora.v28n1.52939","relation":{},"ISSN":["2027-145X","0124-7913"],"issn-type":[{"value":"2027-145X","type":"electronic"},{"value":"0124-7913","type":"print"}],"subject":[],"published":{"date-parts":[[2018,1,1]]}}}