{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,20]],"date-time":"2026-10-20T01:04:26Z","timestamp":1792458266770,"version":"4.5.0"},"reference-count":65,"publisher":"Akademiai Kiado Zrt.","issue":"4","license":[{"start":{"date-parts":[[2023,12,22]],"date-time":"2023-12-22T00:00:00Z","timestamp":1703203200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"funder":[{"DOI":"10.13039\/100010333","name":"University of Chester","doi-asserted-by":"crossref","award":["QR735"],"award-info":[{"award-number":["QR735"]}],"id":[{"id":"10.13039\/100010333","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":["akjournals.com"],"crossmark-restriction":true},"short-container-title":["JBA"],"published-print":{"date-parts":[[2023,12,22]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background &amp; aims<\/jats:title>\n                    <jats:p>The gamblification of UK football has resulted in a proliferation of in-game marketing associated with gambling and gambling-like products such as cryptocurrencies and financial trading apps. The English Premier League (EPL) has in response banned gambling logos on shirt-fronts from 2026 onward. This ban does not affect other types of marketing for gambling (e.g., sleeves and pitch-side hoardings), nor gambling-like products. This study therefore aimed to assess the ban's implied overall reduction of different types of marketing exposure.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>We performed a frequency analysis of logos associated with gambling, cryptocurrency, and financial trading across 10 broadcasts from the 2022\/23 EPL season. For each relevant logo, we coded: the marketed product, associated brand,\u00a0number of individual logos, logo location, logo duration, and whether harm-reduction content\u00a0was present.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>There were 20,941 relevant logos across the 10 broadcasts, of which 13,427\u00a0(64.1%) were for gambling only, 2,236 (10.7%) were for both gambling and cryptocurrency, 2,014 (9.6%) were for cryptocurrency only, 2,068 (9.9%) were for both cryptocurrency and financial trading, and 1,196 (5.7%) were for financial trading only. There were 1,075 shirt-front gambling-associated logos, representing 6.9% of all gambling-associated logos, and 5.1% of all logos combined. Pitch-side hoardings were the most frequent marketing location (52.3%), and 3.4% of logos contained\u00a0harm-reduction content.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion &amp; Conclusions<\/jats:title>\n                    <jats:p>Brand logos associated with gambling, cryptocurrency, and financial trading are common within EPL broadcasts. Approximately 1 in 20\u00a0gambling and gambling-like logos are subject to the EPL's voluntary ban on shirt-front gambling sponsorship.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1556\/2006.2023.00066","type":"journal-article","created":{"date-parts":[[2023,11,27]],"date-time":"2023-11-27T15:23:51Z","timestamp":1701098631000},"page":"972-982","update-policy":"https:\/\/doi.org\/10.1556\/policypage.crossmark.crossref.2","source":"Crossref","is-referenced-by-count":37,"title":["Gambling, cryptocurrency, and financial trading app marketing in English Premier League football: A frequency analysis of in-game logos"],"prefix":"10.1556","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5001-4126","authenticated-orcid":true,"given":"Jamie","family":"Torrance","sequence":"first","affiliation":[{"name":"School of Psychology, Swansea University, UK"},{"name":"School of Psychology, University of Chester, UK"},{"name":"School of Psychology, University Centre Shrewsbury, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-0551-0316","authenticated-orcid":true,"given":"Conor","family":"Heath","sequence":"additional","affiliation":[{"name":"School of Psychology, University of Chester, UK"},{"name":"School of Psychology, University Centre Shrewsbury, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2741-8875","authenticated-orcid":true,"given":"Maira","family":"Andrade","sequence":"additional","affiliation":[{"name":"School of Psychology, University of East London, UK"},{"name":"School of Psychological Science, University of Bristol, UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1660-9254","authenticated-orcid":true,"given":"Philip","family":"Newall","sequence":"additional","affiliation":[{"name":"School of Psychological Science, University of Bristol, UK"},{"name":"Experimental Gambling Research Laboratory, School of Health, Medical and Applied Sciences, CQ University, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"425","reference":[{"key":"B1","series-title":"Research note: Cryptoassets consumer research 2023 (wave 4)","author":"Aju, M.","year":"2023","unstructured":"Aju, M., & Burrell, T. 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