{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,16]],"date-time":"2026-07-16T19:48:24Z","timestamp":1784231304467,"version":"3.55.0"},"reference-count":37,"publisher":"Akademiai Kiado Zrt.","issue":"4","license":[{"start":{"date-parts":[[2017,10,12]],"date-time":"2017-10-12T00:00:00Z","timestamp":1507766400000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc\/3.0\/"}],"content-domain":{"domain":["akjournals.com"],"crossmark-restriction":true},"short-container-title":["J Behav Addict"],"published-print":{"date-parts":[[2017,10,12]]},"abstract":"\n Background and aims<\/jats:title>\n Despite recent growth in sports betting advertising, minimal research has examined the influence of different advertising message attributes on betting attitudes and behaviors. This study aimed to identify which attributes of sports betting advertisements most engage attention, interest, desire and likelihood of betting among non-problem, low-risk, moderate-risk, and problem gamblers.<\/jats:p>\n <\/jats:sec>\n \n Methods<\/jats:title>\n A novel approach utilizing an experimental design incorporating conjoint analysis examined the effects of: three message formats (commentary, on-screen display, and studio crossover); four appeals (neutral, jovial, ease of placing the bet, and sense of urgency); three types of presenters (match presenter, sports betting operator, and attractive non-expert female presenter); and four bet types (traditional, exotic key event, risk-free, and micro-bet). A professional film company using paid actors produced 20 mock television advertisements simulating typical gambling messages based on the conjoint approach. These were embedded into an online survey of 611 Australian adults.<\/jats:p>\n <\/jats:sec>\n \n Results<\/jats:title>\n The most attention-grabbing attributes were type of presenter and type of bet. The attractive non-expert female presenter gained more attention from all gambler groups than other presenters. The type of bet was most persuasive in converting attention into likely betting among all gambler groups, with the risk-free bet being much more persuasive than other bet types. Problem gamblers were distinct by their greater attraction to in-play micro-bets.<\/jats:p>\n <\/jats:sec>\n \n Discussion and conclusion<\/jats:title>\n Given the potential for incentivized bets offering financial inducements and for in-play micro-bets to undermine harm minimization and consumer protection, regulators and wagering operators should reconsider whether these bet types are consistent with their responsible gambling objectives.<\/jats:p>\n <\/jats:sec>","DOI":"10.1556\/2006.6.2017.062","type":"journal-article","created":{"date-parts":[[2017,10,13]],"date-time":"2017-10-13T07:30:01Z","timestamp":1507879801000},"page":"658-668","update-policy":"https:\/\/doi.org\/10.1556\/policypage.crossmark.crossref.2","source":"Crossref","is-referenced-by-count":30,"title":["Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements"],"prefix":"10.1556","volume":"6","author":[{"given":"Nerilee","family":"Hing","sequence":"first","affiliation":[{"name":"School of Health, Medical and Applied Sciences, CQUniversity, Bundaberg, QLD, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Peter","family":"Vitartas","sequence":"additional","affiliation":[{"name":"La Trobe Business School, La Trobe University, Bundoora, VIC, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Matthew","family":"Lamont","sequence":"additional","affiliation":[{"name":"School of Business and Tourism, Southern Cross University, Coolangatta, QLD, Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"425","reference":[{"key":"B1","series-title":"Gambling advertising: A critical research review","author":"Binde, P.","year":"2014","unstructured":"Binde, P.\n (2014). Gambling advertising: A critical research review. London, UK: Responsible Gambling Trust."},{"issue":"3","key":"B2","series-title":"Journal of Gambling Studies,","doi-asserted-by":"publisher","first-page":"301","DOI":"10.1023\/B:JOGS.0000040281.49444.e2","article-title":"A science-based framework for responsible gambling: The Reno model","volume":"20","author":"Blaszczynski, A.","year":"2004","unstructured":"Blaszczynski, A.\n , \n \n Ladouceur, R.\n , & \n \n Shaffer, H.\u00a0J.\n (2004). A science-based framework for responsible gambling: The Reno model. Journal of Gambling Studies,20(3), 301\u2013317. doi:10.1023\/B:JOGS.0000040281.49444.e210.1023\/B:JOGS.0000040281.49444.e2"},{"issue":"3","key":"B3","series-title":"Psychology of Addictive Behaviors,","doi-asserted-by":"publisher","first-page":"868","DOI":"10.1037\/a0032818","article-title":"Using cross-game behavioral markers for early identification of high-risk Internet gamblers","volume":"27","author":"Braverman, J.","year":"2013","unstructured":"Braverman, J.\n , \n \n LaPlante, D.\u00a0A.\n , \n \n Nelson, S.\u00a0E.\n , & \n \n Shaffer, H.\u00a0J.\n (2013). Using cross-game behavioral markers for early identification of high-risk Internet gamblers. Psychology of Addictive Behaviors,27(3), 868\u2013877. doi:10.1037\/a003281810.1037\/a0032818"},{"key":"B4","series-title":"Independent review of the effects of alcohol pricing and promotion. Part B: Modelling the potential impact of pricing and promotion policies for alcohol in England: Results from the Sheffield alcohol policy model","author":"Brennan, A.","year":"2008","unstructured":"Brennan, A.\n , \n \n O\u2019Reilly, D.\n , \n \n Purshouse, R.\n , & \n \n Taylor, K.\n (2008). Independent review of the effects of alcohol pricing and promotion. Part B: Modelling the potential impact of pricing and promotion policies for alcohol in England: Results from the Sheffield alcohol policy model. Retrieved from https:\/\/www.shef.ac.uk\/polopoly_fs\/1.95621!\/file\/PartB.pdf"},{"issue":"1","key":"B5","series-title":"International Journal of Mental Health and Addiction,","doi-asserted-by":"publisher","first-page":"21","DOI":"10.1007\/s11469-009-9211-7","article-title":"An empirical study examining the impact of gambling advertisements on adolescent gambling attitudes and behaviors","volume":"8","author":"Derevensky, J.","year":"2010","unstructured":"Derevensky, J.\n , \n \n Sklar, A.\n , \n \n Gupta, R.\n , & \n \n Messerlian, C.\n (2010). An empirical study examining the impact of gambling advertisements on adolescent gambling attitudes and behaviors. International Journal of Mental Health and Addiction,8(1), 21\u201334. doi:10.1007\/s11469-009-9211-710.1007\/s11469-009-9211-7"},{"key":"B6","series-title":"The Canadian Problem Gambling Index: Final report","author":"Ferris, J.","year":"2001","unstructured":"Ferris, J.\n , & \n \n Wynne, H.\n (2001). The Canadian Problem Gambling Index: Final report. Ottawa, ON: Canadian Centre on Substance Abuse."},{"key":"B7","series-title":"Risks to integrity of sport from betting corruption","author":"Forrest, D.","year":"2008","unstructured":"Forrest, D.\n , \n \n McHale, I.\n , & \n \n McAuley, K.\n (2008). Risks to integrity of sport from betting corruption. Salford, UK: University of Salford."},{"issue":"4","key":"B8","series-title":"Drugs: Education, Prevention and Policy,","first-page":"283","article-title":"Youth gambling advertising: A review of the lessons learned from tobacco control","volume":"16","author":"Friend, K.\u00a0B.","year":"2009","unstructured":"Friend, K.\u00a0B.\n , & \n \n Ladd, G.\u00a0T.\n (2009). Youth gambling advertising: A review of the lessons learned from tobacco control. Drugs: Education, Prevention and Policy,16(4), 283\u2013297. doi:10.1080\/09687630701838026"},{"issue":"1","key":"B9","series-title":"Journal of Gambling Studies,","doi-asserted-by":"publisher","first-page":"17","DOI":"10.1007\/s10899-013-9415-4","article-title":"Betting patterns for sports and races: A longitudinal analysis of online wagering in Australia","volume":"31","author":"Gainsbury, S.","year":"2015","unstructured":"Gainsbury, S.\n , & \n \n Russell, A.\n (2015). Betting patterns for sports and races: A longitudinal analysis of online wagering in Australia. Journal of Gambling Studies,31(1), 17\u201332. doi:10.1007\/s10899-013-9415-410.1007\/s10899-013-9415-4"},{"issue":"2","key":"B10","series-title":"Tobacco Control,","doi-asserted-by":"publisher","first-page":"114","DOI":"10.1136\/tc.2005.012468","article-title":"Price and cigarette consumption in Europe","volume":"15","author":"Gallus, S.","year":"2006","unstructured":"Gallus, S.\n , \n \n Schiaffino, A.\n , \n \n La Vecchia, C.\n , \n \n Townsend, J.\n , & \n \n Fernandez, E.\n (2006). Price and cigarette consumption in Europe. Tobacco Control,15(2), 114\u2013119. doi:10.1136\/tc.2005.01246810.1136\/tc.2005.012468"},{"issue":"10","key":"B11","series-title":"Journal of Business Research,","doi-asserted-by":"publisher","first-page":"2164","DOI":"10.1016\/j.jbusres.2015.03.016","article-title":"Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting","volume":"68","author":"Gordon, R.","year":"2015","unstructured":"Gordon, R.\n , \n \n Gurrieri, L.\n , & \n \n Chapman, M.\n (2015). Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting. Journal of Business Research,68(10), 2164\u20132172. doi:10.1016\/j.jbusres.2015.03.01610.1016\/j.jbusres.2015.03.016"},{"issue":"3","key":"B12","series-title":"Psychology of Addictive Behaviors,","doi-asserted-by":"publisher","first-page":"527","DOI":"10.1037\/a0028545","article-title":"Behavioral characteristics of Internet gamblers who trigger corporate responsible gambling interventions","volume":"26","author":"Gray, H.\u00a0M.","year":"2012","unstructured":"Gray, H.\u00a0M.\n , \n \n LaPlante, D.\u00a0A.\n , & \n \n Shaffer, H.\u00a0J.\n (2012). Behavioral characteristics of Internet gamblers who trigger corporate responsible gambling interventions. Psychology of Addictive Behaviors,26(3), 527\u2013535. doi:10.1037\/a002854510.1037\/a0028545"},{"key":"B13","series-title":"Journal of Consumer Research,","doi-asserted-by":"publisher","first-page":"103","DOI":"10.1086\/208721","article-title":"Conjoint analysis in consumer research: Issues and outlook","volume":"5,","author":"Green, P.","year":"1978","unstructured":"Green, P.\n , & \n \n Srinivasan, V.\n (1978). Conjoint analysis in consumer research: Issues and outlook. Journal of Consumer Research,5,103\u2013123. doi:10.1086\/20872110.1086\/208721"},{"issue":"4","key":"B14","series-title":"Journal of Marketing,","doi-asserted-by":"publisher","first-page":"3","DOI":"10.1177\/002224299005400402","article-title":"Conjoint analysis in marketing: New developments with implications for research and practice","volume":"54","author":"Green, P.","year":"1990","unstructured":"Green, P.\n , & \n \n Srinivasan, V.\n (1990). Conjoint analysis in marketing: New developments with implications for research and practice. Journal of Marketing,54(4), 3\u201319. doi:10.2307\/125175610.1177\/002224299005400402"},{"key":"B15","series-title":"Multivariate data analysis","author":"Hair, J.","year":"2014","unstructured":"Hair, J.\n , \n \n Black, W.\n , \n \n Babin, B.\n , & \n \n Anderson, R.\n (2014). Multivariate data analysis (7th ed.). Harlow, UK: Pearson Education."},{"issue":"3","key":"B16","series-title":"International Gambling Studies,","doi-asserted-by":"publisher","first-page":"394","DOI":"10.1080\/14459795.2014.903989","article-title":"Do advertising and promotions for online gambling increase gambling consumption? An exploratory study","volume":"14","author":"Hing, N.","year":"2014","unstructured":"Hing, N.\n , \n \n Cherney, L.\n , \n \n Blaszczynski, A.\n , \n \n Gainsbury, S.\n , & \n \n Lubman, D.\n (2014). Do advertising and promotions for online gambling increase gambling consumption? An exploratory study. International Gambling Studies,14(3), 394\u2013409. doi:10.1080\/14459795.2014.90398910.1080\/14459795.2014.903989"},{"key":"B17","series-title":"Journal of Business Research,","doi-asserted-by":"publisher","first-page":"2057","DOI":"10.1016\/j.jbusres.2015.03.003","article-title":"How sports bettors respond to sports-embedded gambling promotions: Implications for compulsive consumption","volume":"68,","author":"Hing, N.","year":"2015a","unstructured":"Hing, N.\n , \n \n Lamont, M.\n , \n \n Vitartas, P.\n , & \n \n Fink, E.\n (2015a). How sports bettors respond to sports-embedded gambling promotions: Implications for compulsive consumption. Journal of Business Research,68,2057\u20132066. doi:10.1016\/j.jbusres.2015.03.00310.1016\/j.jbusres.2015.03.003"},{"issue":"1","key":"B18","series-title":"International Journal of Mental Health and Addiction,","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1007\/s11469-014-9519-9","article-title":"Sports-embedded gambling promotions: A study of exposure, sports betting intention and problem gambling amongst adults","volume":"13","author":"Hing, N.","year":"2015b","unstructured":"Hing, N.\n , \n \n Lamont, M.\n , \n \n Vitartas, P.\n , & \n \n Fink, E.\n (2015b). Sports-embedded gambling promotions: A study of exposure, sports betting intention and problem gambling amongst adults. International Journal of Mental Health and Addiction,13(1), 115\u2013135. doi:10.1007\/s11469-014-9519-910.1007\/s11469-014-9519-9"},{"key":"B19","series-title":"Journal of Gambling Studies,","doi-asserted-by":"publisher","first-page":"625","DOI":"10.1007\/s10899-015-9571-9","article-title":"Demographic, behavioural and normative risk factors for gambling problems amongst sports bettors","volume":"32,","author":"Hing, N.","year":"2016","unstructured":"Hing, N.\n , \n \n Russell, A.\u00a0M.\u00a0T.\n , \n \n Vitartas, P.\n , & \n \n Lamont, M.\n (2016). Demographic, behavioural and normative risk factors for gambling problems amongst sports bettors. Journal of Gambling Studies,32,625\u2013641. doi:10.1007\/s10899-015-9571-910.1007\/s10899-015-9571-9"},{"key":"B20","series-title":"Review and analysis of sports and race betting inducements","author":"Hing, N.","year":"2015","unstructured":"Hing, N.\n , \n \n Sproston, K.\n , \n \n Brading, R.\n , & \n \n Brook, K.\n (2015). Review and analysis of sports and race betting inducements. Melbourne, Australia: Victorian Responsible Gambling Foundation."},{"issue":"2","key":"B21","series-title":"Journal of Gambling Studies,","doi-asserted-by":"publisher","first-page":"685","DOI":"10.1007\/s10899-016-9642-6","article-title":"The structural features of sports and race betting inducements: Issues for harm minimisation and consumer protection","volume":"33","author":"Hing, N.","year":"2017","unstructured":"Hing, N.\n , \n \n Sproston, K.\n , \n \n Brook, K.\n , & \n \n Brading, R.\n (2017). The structural features of sports and race betting inducements: Issues for harm minimisation and consumer protection. Journal of Gambling Studies,33(2), 685\u2013704. doi:10.1007\/s10899-016-9642-610.1007\/s10899-016-9642-6"},{"issue":"3","key":"B22","series-title":"International Gambling Studies,","doi-asserted-by":"publisher","first-page":"374","DOI":"10.1080\/14459795.2014.902489","article-title":"Adolescent exposure to gambling promotions during televised sport: An exploratory study of links with gambling intentions","volume":"14","author":"Hing, N.","year":"2014","unstructured":"Hing, N.\n , \n \n Vitartas, P.\n , \n \n Lamont, M.\n , & \n \n Fink, E.\n (2014). Adolescent exposure to gambling promotions during televised sport: An exploratory study of links with gambling intentions. International Gambling Studies,14(3), 374\u2013393. doi:10.1080\/14459795.2014.90248910.1080\/14459795.2014.902489"},{"key":"B23","series-title":"Interactive and online gambling and gambling advertising","year":"2011","unstructured":"Joint Select Committee on Gambling Reform. (2011). Interactive and online gambling and gambling advertising. Canberra, Australia: Commonwealth of Australia."},{"key":"B24","series-title":"The advertising and promotion of gambling services in sport","year":"2013","unstructured":"Joint Select Committee on Gambling Reform. (2013). The advertising and promotion of gambling services in sport. Canberra, Australia: Commonwealth of Australia."},{"issue":"3","key":"B25","series-title":"Sport Management Review,","doi-asserted-by":"publisher","first-page":"319","DOI":"10.1016\/j.smr.2015.06.002","article-title":"Affective responses to gambling promotions during televised sport: A qualitative analysis","volume":"19","author":"Lamont, M.","year":"2016","unstructured":"Lamont, M.\n , \n \n Hing, N.\n , & \n \n Vitartas, P.\n (2016). Affective responses to gambling promotions during televised sport: A qualitative analysis. Sport Management Review,19(3), 319\u2013331. doi:10.1016\/j.smr.2015.06.00210.1016\/j.smr.2015.06.002"},{"issue":"2","key":"B26","series-title":"Psychology of Addictive Behaviors,","doi-asserted-by":"publisher","first-page":"396","DOI":"10.1037\/a0033810","article-title":"Breadth and depth involvement: Understanding Internet gambling involvement and its relationship to gambling problems","volume":"28","author":"LaPlante, D.\u00a0A.","year":"2014","unstructured":"LaPlante, D.\u00a0A.\n , \n \n Nelson, S.\u00a0E.\n , & \n \n Gray, H.\u00a0M.\n (2014). Breadth and depth involvement: Understanding Internet gambling involvement and its relationship to gambling problems. Psychology of Addictive Behaviors,28(2), 396\u2013403. doi:10.1037\/a003381010.1037\/a0033810"},{"issue":"5","key":"B27","series-title":"Computers in Human Behavior,","doi-asserted-by":"publisher","first-page":"2399","DOI":"10.1016\/j.chb.2008.02.015","article-title":"Population trends in Internet sports gambling","volume":"24","author":"LaPlante, D.\u00a0A.","year":"2008","unstructured":"LaPlante, D.\u00a0A.\n , \n \n Schumann, A.\n , \n \n LaBrie, R.\u00a0A.\n , & \n \n Shaffer, H.\u00a0J.\n (2008). Population trends in Internet sports gambling. Computers in Human Behavior,24(5), 2399\u20132414. doi:10.1016\/j.chb.2008.02.01510.1016\/j.chb.2008.02.015"},{"issue":"3","key":"B28","series-title":"Journal of Sport and Social Issues,","doi-asserted-by":"publisher","first-page":"256","DOI":"10.1177\/0193723517705545","article-title":"Marketing and advertising online sports betting: A problem gambling perspective","volume":"41","author":"Lopez-Gonzalez, H.","year":"2017","unstructured":"Lopez-Gonzalez, H.\n , \n \n Est\u00e9vez, A.\n , & \n \n Griffiths, M.\u00a0D.\n (2017). Marketing and advertising online sports betting: A problem gambling perspective. Journal of Sport and Social Issues,41(3), 256\u2013272. doi:10.1177\/019372351770554510.1177\/0193723517705545"},{"key":"B29","series-title":"Sydney Morning Herald,","article-title":"From Rebecca Maddern to Lara Pitt: Where are all the female sports presenters?","author":"Mathieson, C.","year":"2016, July 13","unstructured":"Mathieson, C.\n (2016, July 13). From Rebecca Maddern to Lara Pitt: Where are all the female sports presenters?Sydney Morning Herald, downloaded September 5, 2017. Retrieved from http:\/\/www.smh.com.au\/entertainment\/tv-and-radio\/sport-and-outdoors\/why-in-2016-is-there-still-a-fuss-about-female-sports-presenters-20160711-gq2vpi.html"},{"key":"B30","series-title":"Communication, Politics and Culture,","first-page":"177","article-title":"An exploratory study of embedded gambling promotion in Australian football television broadcasts","volume":"46,","author":"Milner, L.","year":"2013","unstructured":"Milner, L.\n , \n \n Hing, N.\n , \n \n Vitartas, P.\n , & \n \n Lamont, M.\n (2013). An exploratory study of embedded gambling promotion in Australian football television broadcasts. Communication, Politics and Culture,46,177\u2013198."},{"issue":"4","key":"B31","series-title":"Journal of Gambling Studies,","doi-asserted-by":"publisher","first-page":"463","DOI":"10.1007\/s10899-008-9106-8","article-title":"Real limits in the virtual world: Self-limiting behavior of Internet gamblers","volume":"24","author":"Nelson, S.\u00a0E.","year":"2008","unstructured":"Nelson, S.\u00a0E.\n , \n \n LaPlante, D.\u00a0A.\n , \n \n Peller, A.\u00a0J.\n , \n \n Schumann, A.\n , \n \n LaBrie, R.\u00a0A.\n , & \n \n Shaffer, H.\u00a0J.\n (2008). Real limits in the virtual world: Self-limiting behavior of Internet gamblers. Journal of Gambling Studies,24(4), 463\u2013477. doi:10.1007\/s10899-008-9106-810.1007\/s10899-008-9106-8"},{"issue":"3","key":"B32","series-title":"Judgment and Decision Making,","first-page":"225","article-title":"How bookies make your money","volume":"10","author":"Newall, P.\u00a0W.\u00a0S.","year":"2015","unstructured":"Newall, P.\u00a0W.\u00a0S.\n (2015). How bookies make your money. Judgment and Decision Making,10(3), 225\u2013231."},{"issue":"3","key":"B33","series-title":"The Journal of Gambling Business and Economics,","doi-asserted-by":"publisher","first-page":"6","DOI":"10.5750\/jgbe.v8i3.971","article-title":"Facilitating awareness and informed choice in gambling","volume":"8","author":"Parke, A.","year":"2014","unstructured":"Parke, A.\n , \n \n Harris, A.\n , \n \n Parke, J.\n , \n \n Rigbye, J.\n , & \n \n Blaszczynski, A.\n (2014). Facilitating awareness and informed choice in gambling. The Journal of Gambling Business and Economics,8(3), 6\u201320. doi:10.5750\/jgbe.v8i3.97110.5750\/jgbe.v8i3.971"},{"issue":"1","key":"B34","series-title":"International Journal of Multidisciplinary Research in Social & Management Sciences,","first-page":"37","article-title":"AIDA marketing communication model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps","volume":"1","author":"Rawal, P.","year":"2013","unstructured":"Rawal, P.\n (2013). AIDA marketing communication model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps. International Journal of Multidisciplinary Research in Social & Management Sciences,1(1), 37\u201344. doi:10.4236\/tel.2016.62027"},{"issue":"Suppl 2","key":"B35","series-title":"Tobacco Control,","doi-asserted-by":"publisher","first-page":"ii59","DOI":"10.1136\/tc.12.suppl_2.ii59","article-title":"Impact of tobacco tax reforms on tobacco prices and tobacco use in Australia","volume":"12","author":"Scollo, M.","year":"2003","unstructured":"Scollo, M.\n , \n \n Younie, S.\n , \n \n Wakefield, M.\n , \n \n Freeman, J.\n , & \n \n Icasiano, F.\n (2003). Impact of tobacco tax reforms on tobacco prices and tobacco use in Australia. Tobacco Control,12(Suppl 2), ii59\u2013ii66. doi:10.1136\/tc.12.suppl_2.ii5910.1136\/tc.12.suppl_2.ii59"},{"key":"B36","series-title":"Marketing of sports betting and racing","author":"Sproston, K.","year":"2015","unstructured":"Sproston, K.\n , \n \n Hanley, C.\n , \n \n Brook, K.\n , \n \n Hing, N.\n , & \n \n Gainsbury, S.\n (2015). Marketing of sports betting and racing. Melbourne, Australia: Gambling Research Australia."},{"issue":"7\u20138","key":"B37","series-title":"Journal of Marketing Management,","doi-asserted-by":"publisher","first-page":"697","DOI":"10.1080\/0267257X.2013.838988","article-title":"Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness","volume":"30","author":"Wyllie, J.","year":"2014","unstructured":"Wyllie, J.\n , \n \n Carlson, J.\n , & \n \n Rosenberger\n III, P.\n (2014). Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness. Journal of Marketing Management,30(7\u20138), 697\u2013718. doi:10.1080\/0267257X.2013.83898810.1080\/0267257X.2013.838988"}],"container-title":["Journal of Behavioral Addictions"],"original-title":[],"link":[{"URL":"http:\/\/www.akademiai.com\/doi\/full-xml\/10.1556\/2006.6.2017.062","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/akjournals.com\/view\/journals\/2006\/6\/4\/article-p658.xml","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/akjournals.com\/downloadpdf\/journals\/2006\/6\/4\/article-p658.xml","content-type":"text\/html","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/akjournals.com\/downloadpdf\/journals\/2006\/6\/4\/article-p658.xml","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,1,3]],"date-time":"2024-01-03T16:51:00Z","timestamp":1704300660000},"score":1,"resource":{"primary":{"URL":"https:\/\/akjournals.com\/view\/journals\/2006\/6\/4\/article-p658.xml"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,10,12]]},"references-count":37,"journal-issue":{"issue":"4"},"URL":"https:\/\/doi.org\/10.1556\/2006.6.2017.062","relation":{},"ISSN":["2062-5871","2063-5303"],"issn-type":[{"value":"2062-5871","type":"print"},{"value":"2063-5303","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,10,12]]}}}