{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,30]],"date-time":"2025-06-30T09:31:57Z","timestamp":1751275917061,"version":"3.40.5"},"reference-count":0,"publisher":"Instituto Universitario de Lisboa (ISCTE-IUL)","issue":"2","license":[{"start":{"date-parts":[[2023,6,14]],"date-time":"2023-06-14T00:00:00Z","timestamp":1686700800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc\/2.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["(OBS*)"],"abstract":"<jats:p>Num tempo marcado pela conectividade, transpar\u00eancia e falta de confian\u00e7a, enquanto o jornalismo est\u00e1 mergulhado numa crise sem precedentes, os Rela\u00e7\u00f5es P\u00fablicas s\u00e3o chamados a gerir a reputa\u00e7\u00e3o e a assegurar\/restaurar a confian\u00e7a nas marcas. Tendo em vista dar um contributo para a clarifica\u00e7\u00e3o dos objetivos\/motiva\u00e7\u00f5es normativos destes dois campos socioprofissionais, o presente artigo, explora c\u00f3digos deontol\u00f3gicos de \u00e2mbito supranacional, recorrendo \u00e0 an\u00e1lise de discurso. Verificamos que, apesar da aus\u00eancia de conflitos de valores\/princ\u00edpios, h\u00e1 diferen\u00e7as nos prop\u00f3sitos\/motiva\u00e7\u00f5es normativos, sugerindo preocupa\u00e7\u00f5es e compromissos sociais diferentes, que podem ajudar a delimitar\/demarcar fronteiras entre estes dois \u201cparentes pr\u00f3ximos\u201d. O estudo sugere, entre outros, que enquanto o jornalismo luta por ser respeitado; a preocupa\u00e7\u00e3o central em Rela\u00e7\u00f5es P\u00fablicas \u00e9 ser respeit\u00e1vel.<\/jats:p>","DOI":"10.15847\/obsobs17220232253","type":"journal-article","created":{"date-parts":[[2023,7,13]],"date-time":"2023-07-13T20:12:02Z","timestamp":1689279122000},"source":"Crossref","is-referenced-by-count":1,"title":["Rela\u00e7\u00f5es p\u00fablicas e jornalistas"],"prefix":"10.15847","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8129-8555","authenticated-orcid":false,"given":"Suzana","family":"Cavaco","sequence":"first","affiliation":[]}],"member":"6592","published-online":{"date-parts":[[2023,6,14]]},"container-title":["Observatorio (OBS*)"],"original-title":[],"link":[{"URL":"http:\/\/obs.obercom.pt\/index.php\/obs\/article\/download\/2253\/188188239","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/obs.obercom.pt\/index.php\/obs\/article\/download\/2253\/188188239","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,7,13]],"date-time":"2023-07-13T20:12:02Z","timestamp":1689279122000},"score":1,"resource":{"primary":{"URL":"http:\/\/obs.obercom.pt\/index.php\/obs\/article\/view\/2253"}},"subtitle":["compatibilidades e diferen\u00e7as"],"short-title":[],"issued":{"date-parts":[[2023,6,14]]},"references-count":0,"journal-issue":{"issue":"2","published-online":{"date-parts":[[2023,7,13]]}},"URL":"https:\/\/doi.org\/10.15847\/obsobs17220232253","relation":{},"ISSN":["1646-5954"],"issn-type":[{"type":"electronic","value":"1646-5954"}],"subject":[],"published":{"date-parts":[[2023,6,14]]}}}