{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,25]],"date-time":"2025-11-25T05:07:07Z","timestamp":1764047227309,"version":"3.41.2"},"reference-count":18,"publisher":"FapUNIFESP (SciELO)","license":[{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"am","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Braz. J. Biol."],"abstract":"<jats:p>Abstract Curcumin, the primary polyphenol found in turmeric, is derived from the Curcuma longa plant. Since curcumin is nontoxic and has a wide range of medicinal qualities, including anti-oxidant, analgesic, anti-inflammatory, and antibacterial action, it has been widely employed in Ayurveda medicine for ages. Curcumin has recently been discovered to have anti-cancer properties through its impact on numerous biological pathways involved in carcinogenesis, metastasis, tumorigenesis, cell cycle regulation, mutagenesis, and oncogene expression. In this study, we determined the Antiproliferative activity and apoptosis-inducing mechanism of C. longa (Turmimax\u00ae) on human cancer cells. The cytotoxic effect was evaluated against HeLa cell lines using the MTT (3-(4, 5-dimethylthiazol-2-yl)-2, 5-diphenyltetrazolium bromide) assay. Flow cytometric analysis was performed to detect apoptotic cell death. Turmimax\u00ae exhibits promising properties as a potential anti-cancer therapeutic agent in human cervical adenocarcinomas and possibly other cancer types, with an IC50 value of 87.89 \u00b5g\/mL. In HeLa cells treated with Turmimax\u00ae, cell cycle arrest was seen in the G0\/G1 and S phases. By inducing apoptosis and increasing the number of apoptotic cells in a dose-dependent manner, the experimental data suggest that Turmimax\u00ae has considerable promise in cancer prevention and treatment.<\/jats:p>","DOI":"10.1590\/1519-6984.275953","type":"journal-article","created":{"date-parts":[[2023,10,9]],"date-time":"2023-10-09T12:42:11Z","timestamp":1696855331000},"source":"Crossref","is-referenced-by-count":5,"title":["Antiproliferative activity and apoptosis-inducing mechanism of Curcuma longa (Turmimax\u00ae) on HeLa cell lines"],"prefix":"10.1590","volume":"83","author":[{"given":"H. M.","family":"Firoz","sequence":"first","affiliation":[{"name":"Star Hi Herbs Pvt Ltd,  India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"S.","family":"Nanjundaiah","sequence":"additional","affiliation":[{"name":"Star Hi Herbs Pvt Ltd,  India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0276-2792","authenticated-orcid":false,"given":"C. T.","family":"Sadashiva","sequence":"additional","affiliation":[{"name":"Star Hi Herbs Pvt Ltd,  India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"B.","family":"Neethumol","sequence":"additional","affiliation":[{"name":"Star Hi Herbs Pvt Ltd,  India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Y.","family":"Rashmi","sequence":"additional","affiliation":[{"name":"Star Hi Herbs Pvt Ltd,  India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"A. K.","family":"Sreedrisya","sequence":"additional","affiliation":[{"name":"Star Hi Herbs Pvt Ltd,  India"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"530","published-online":{"date-parts":[[2023]]},"reference":[{"issue":"1A","key":"ref1","first-page":"363","article-title":"Anticancer potential of curcumin: preclinical and clinical studies","volume":"23","author":"AGGARWAL B.B.","year":"2003","journal-title":"Anticancer Research"},{"issue":"1","key":"ref2","doi-asserted-by":"crossref","first-page":"30","DOI":"10.1186\/s12935-017-0400-3","article-title":"Synthetic curcumin derivative DK1 possessed G2\/M arrest and induced apoptosis through accumulation of intracellular ROS in MCF-7 breast cancer cells","volume":"17","author":"ALI N.M.","year":"2017","journal-title":"Cancer Cell International"},{"issue":"1","key":"ref3","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1080\/07357907.2016.1247166","article-title":"Anticancer activity of curcumin and its 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