{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T21:31:36Z","timestamp":1740173496207,"version":"3.37.3"},"reference-count":33,"publisher":"FapUNIFESP (SciELO)","issue":"45","license":[{"start":{"date-parts":[[2020,12,1]],"date-time":"2020-12-01T00:00:00Z","timestamp":1606780800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2020,12,1]],"date-time":"2020-12-01T00:00:00Z","timestamp":1606780800000},"content-version":"am","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2020,12,1]],"date-time":"2020-12-01T00:00:00Z","timestamp":1606780800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Gal\u00e1xia (S\u00e3o Paulo)"],"abstract":"<jats:p>Resumo Entre as mudan\u00e7as ocorridas nos modos de influ\u00eancia, constam os novos formatos possibilitados pelas redes digitais. O YouTube, por meio das \u201csuas\u201d celebridades, \u00e9 uma dessas redes. As suas formas de influ\u00eancia mesclam esquemas antigos com sistemas sociot\u00e9cnicos novos. Para perceber essas din\u00e2micas de influ\u00eancia, selecionamos tr\u00eas youtubers. De modo qualitativo, e a partir da teoria dos arqu\u00e9tipos, estudamos a presen\u00e7a de arqu\u00e9tipos nas estrat\u00e9gias de influ\u00eancia e o modo como estes s\u00e3o utilizados nos t\u00edtulos, na constru\u00e7\u00e3o, na legitima\u00e7\u00e3o e na manipula\u00e7\u00e3o de conte\u00fados. A cria\u00e7\u00e3o de figuras e elementos comuns (brincadeira, raiva, viol\u00eancia, vingan\u00e7a, sombra, m\u00e3e ou Deus) entre produtor e consumidor \u00e9 uma das estrat\u00e9gias mais comuns para \u201ccapturar\u201d a aten\u00e7\u00e3o dos seguidores.<\/jats:p>","DOI":"10.1590\/1982-25532020347613","type":"journal-article","created":{"date-parts":[[2020,10,2]],"date-time":"2020-10-02T21:29:18Z","timestamp":1601674158000},"page":"5-19","source":"Crossref","is-referenced-by-count":3,"title":["A presen\u00e7a de arqu\u00e9tipos nos youtubers: modos e estrat\u00e9gias de influ\u00eancia"],"prefix":"10.1590","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1223-6462","authenticated-orcid":false,"given":"Pedro Rodrigues","family":"Costa","sequence":"first","affiliation":[{"name":"Univesiteit Antwerpen,  Portugal"}]}],"member":"530","published-online":{"date-parts":[[2020,12]]},"reference":[{"year":"2018","series-title":"Internet celebrity: understanding fame online","author":"ABIDIN C.","key":"ref1"},{"year":"2012","series-title":"Metaf\u00edsica","key":"ref2"},{"year":"2009","series-title":"YouTube e a revolu\u00e7\u00e3o digital: como o maior fen\u00f4meno da cultura participativa est\u00e1 transformando a m\u00eddia e a sociedade","author":"BURGESS J","key":"ref3"},{"key":"ref4","doi-asserted-by":"crossref","first-page":"131","DOI":"10.24197\/jstr.0.2019.131-145","article-title":"A vis\u00e3o do sagrado pelos millennials: a idolatria dos youtubers","volume":"8","author":"DIAS E. 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