{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,2]],"date-time":"2025-12-02T03:34:42Z","timestamp":1764646482456,"version":"3.41.2"},"reference-count":30,"publisher":"FapUNIFESP (SciELO)","issue":"1","license":[{"start":{"date-parts":[[2024,1,1]],"date-time":"2024-01-01T00:00:00Z","timestamp":1704067200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2024,1,1]],"date-time":"2024-01-01T00:00:00Z","timestamp":1704067200000},"content-version":"am","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2024,1,1]],"date-time":"2024-01-01T00:00:00Z","timestamp":1704067200000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Saude soc."],"abstract":"<jats:p>Resumo Centrando-se no impacto que a comunica\u00e7\u00e3o de risco emitida pelas organiza\u00e7\u00f5es de sa\u00fade p\u00fablica tem na mudan\u00e7a dos comportamentos da sociedade, esta investiga\u00e7\u00e3o pretende analisar as mensagens-chave que a Organiza\u00e7\u00e3o Mundial de Sa\u00fade (OMS) definiu para promover o programa de vacina\u00e7\u00e3o contra a covid-19. Para cumprir este objetivo, enveredou-se por uma metodologia de estudo qualitativa, que privilegiou o uso da an\u00e1lise do conte\u00fado publicado nas p\u00e1ginas de Facebook e de Instagram da OMS, no per\u00edodo de 1 de abril a 31 de agosto de 2021. No total, foram analisadas 62 publica\u00e7\u00f5es. Os resultados mostraram que a OMS utilizou quatro eixo de comunica\u00e7\u00e3o para promover a import\u00e2ncia da vacina\u00e7\u00e3o na sociedade: garantir a credibilidade e a transpar\u00eancia da informa\u00e7\u00e3o transmitida; certificar a seguran\u00e7a e a efic\u00e1cia da vacina; apelar ao sentido de responsabilidade coletiva; e associar a vacina \u00e0 solu\u00e7\u00e3o para p\u00f4r fim \u00e0 pandemia. As conclus\u00f5es do estudo mostram que, embora a equidade no acesso \u00e0 vacina ainda seja uma realidade em constru\u00e7\u00e3o, os quase 70% da popula\u00e7\u00e3o mundial vacinada sugerem que as mensagens enviadas pela OMS no contexto de comunica\u00e7\u00e3o de risco podem ter contribu\u00eddo para a constru\u00e7\u00e3o de uma imagem positiva do programa de vacina\u00e7\u00e3o.<\/jats:p>","DOI":"10.1590\/s0104-12902024220584pt","type":"journal-article","created":{"date-parts":[[2024,3,12]],"date-time":"2024-03-12T18:28:54Z","timestamp":1710268134000},"source":"Crossref","is-referenced-by-count":4,"title":["Vacinar ou arriscar? A mensagem da Organiza\u00e7\u00e3o Mundial de Sa\u00fade para promover a vacina\u00e7\u00e3o contra a covid-19"],"prefix":"10.1590","volume":"33","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8166-9851","authenticated-orcid":false,"given":"S\u00f3nia","family":"Silva","sequence":"first","affiliation":[{"name":"Universidade Cat\u00f3lica Portuguesa,  Portugal; Universidade de Tr\u00e1s-os-Montes e Alto Douro,  Portugal; Centro de Estudos Filos\u00f3ficos e Human\u00edsticos,  Portugal; Centro de Estudos de Comunica\u00e7\u00e3o e Sociedade,  Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-4045-7530","authenticated-orcid":false,"given":"Diogo da Silva","family":"Ara\u00fajo","sequence":"additional","affiliation":[{"name":"Hospital Senhora da Oliveira,  Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8071-6145","authenticated-orcid":false,"given":"F\u00e1bio","family":"Ribeiro","sequence":"additional","affiliation":[{"name":"Universidade de Tr\u00e1s-os-Montes e Alto Douro,  Portugal; Centro de Estudos de Comunica\u00e7\u00e3o e Sociedade,  Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8996-0785","authenticated-orcid":false,"given":"Catarina Silva","family":"Ara\u00fajo","sequence":"additional","affiliation":[{"name":"Hospital de Braga,  Portugal"}]}],"member":"530","published-online":{"date-parts":[[2024]]},"reference":[{"issue":"1","key":"ref1","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1177\/1050651920963439","article-title":"Visual risk literacy in \u201cflatten the curve\u201d COVID-19 visualizations","volume":"35","author":"AMIDON T. 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