{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2023,2,1]],"date-time":"2023-02-01T17:16:34Z","timestamp":1675271794818},"reference-count":0,"publisher":"FapUNIFESP (SciELO)","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Texto Livre"],"abstract":"RESUMO:A partir da narrativa, Morde&Assopra (REDE GLOBO, 2011), vamos considerar a representa\u00e7\u00e3o do conceito de rob\u00f4 parceiro\/amigo. A presente an\u00e1lise vai alavancar-se nas duas personagens rob\u00f4 amig\u00e1veis: Zariguim e Naomi. \u00c9 nossa inten\u00e7\u00e3o clarificar que Morde&Assopra oferece representa\u00e7\u00f5es de rob\u00f4s humanoides, atualizando o mito de Pigmali\u00e3o e, assim, fornecendo, na era digital, uma resposta \u00e0 demanda arquet\u00edpica pela imortalidade. Recuperando para a discuss\u00e3o a rela\u00e7\u00e3o homem\/m\u00e1quina ou homem\/parceiro e considerando que tanto o rob\u00f4 Zariguim como a rob\u00f4 Naomi surgem como personagens humanizadas no texto em estudo, por esse fato, julgamos estar em condi\u00e7\u00f5es de poder evidenciar a urg\u00eancia e pertin\u00eancia da an\u00e1lise semi\u00f3tica da face dos rob\u00f4s \u00e0 semelhan\u00e7a da que se desenvolve para a face humana. \nPALAVRAS-CHAVE: rob\u00f4; narrativa transmedia; cross-media; semi\u00f3tica; Morde&Assopra. \n\u00a0 \nABSTRACT:From the narrative, Morde&Assopra (REDE GLOBO, 2011), we will consider the representation of the robot concept partner \/ friend. The present analysis will leverage the two friendly robot characters: Zariguim and Naomi. It is our intention to clarify that Morde&Assopra offers representations of humanoid robots, updating the myth of Pygmalion and thus provide, in the digital age, a response to the archetypal demand for immortality. Recovering for the discussion the relationship man \/ machine or man \/ partner and considering that both the robot Zariguim and the robot Naomi appear as humanized characters in the study text, therefore, we believe we can show the urgency and relevance of the analysis semiotics of the face of robots, like that which has beingdeveloped for the human face. \nKEYWORDS: robot; transmedia narrative; cross-media; semiotic; Morde&Assopra.<\/jats:p>","DOI":"10.17851\/1983-3652.11.2.264-289","type":"journal-article","created":{"date-parts":[[2018,7,17]],"date-time":"2018-07-17T17:31:34Z","timestamp":1531848694000},"page":"264-289","source":"Crossref","is-referenced-by-count":1,"title":["Morde&Assopra \u2013 Zariguim e Naomi: o perigo da aus\u00eancia de uma semi\u00f3tica da face do rob\u00f4 humanoide"],"prefix":"10.1590","volume":"11","author":[{"given":"Vanda Maria","family":"Sousa","sequence":"first","affiliation":[]}],"member":"530","published-online":{"date-parts":[[2018,7,16]]},"container-title":["Texto Livre: Linguagem e Tecnologia"],"original-title":[],"link":[{"URL":"https:\/\/periodicos.ufmg.br\/index.php\/textolivre\/article\/download\/16803\/13564","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/periodicos.ufmg.br\/index.php\/textolivre\/article\/download\/16803\/13564","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,1,13]],"date-time":"2023-01-13T11:19:35Z","timestamp":1673608775000},"score":1,"resource":{"primary":{"URL":"https:\/\/periodicos.ufmg.br\/index.php\/textolivre\/article\/view\/16803"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,7,16]]},"references-count":0,"journal-issue":{"issue":"2","published-online":{"date-parts":[[2018,7,16]]}},"URL":"https:\/\/doi.org\/10.17851\/1983-3652.11.2.264-289","relation":{},"ISSN":["1983-3652"],"issn-type":[{"value":"1983-3652","type":"electronic"}],"subject":[],"published":{"date-parts":[[2018,7,16]]}}}