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Esse trabalho visa discutir os tipos de intera\u00e7\u00e3o observadas entre estudantes de um contexto universit\u00e1rio e os conte\u00fados produzidos por influenciadores digitais na rede social Instagram e suas implica\u00e7\u00f5es no processo formativo dos estudantes. Realizamos uma entrevista com 20 alunos e utilizamos a an\u00e1lise de conte\u00fado como forma de ponderar os dados encontrados, utilizando o software de an\u00e1lises qualitativas webQDA como apoio a organiza\u00e7\u00e3o dos dados. Como resultados, indicamos que os estudantes mant\u00eam uma intera\u00e7\u00e3o com a informa\u00e7\u00e3o com as seguintes caracter\u00edsticas e motiva\u00e7\u00f5es: forma\u00e7\u00e3o acad\u00eamica complementar, introdu\u00e7\u00e3o \u00e0 informa\u00e7\u00e3o, fonte acess\u00edvel e conhecimento geral e atualiza\u00e7\u00e3o. Como implica\u00e7\u00f5es, apontamos tanto os aspectos relativos ao cuidado com o tipo de informa\u00e7\u00e3o que circula na rede, podendo contribuir para a desinforma\u00e7\u00e3o dos alunos; bem como, apontamos a possibilidade de inclus\u00e3o do Instagram e outras redes sociais como fonte informativa, introdut\u00f3ria e \/ou complementar \u00e0 forma\u00e7\u00e3o de alunos, promovendo o contato com profissionais e conhecimentos diversos, al\u00e9m de metodologias diferenciadas de ensino-aprendizagem possibilitada pela dinamicidade do tipo de ferramenta.<\/jats:p>","DOI":"10.20396\/etd.v26i00.8673188","type":"journal-article","created":{"date-parts":[[2024,8,16]],"date-time":"2024-08-16T13:19:17Z","timestamp":1723814357000},"page":"e023050","source":"Crossref","is-referenced-by-count":0,"title":["Intera\u00e7\u00e3o com conte\u00fados produzidos por influenciadores digitais no Instagram"],"prefix":"10.20396","volume":"26","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3667-4299","authenticated-orcid":false,"given":"Kaline L\u00edgia Estevam de Carvalho","family":"Pessoa","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1227-3121","authenticated-orcid":false,"given":"Ana Maria de Matos Ferreira","family":"Bastos","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6020-5767","authenticated-orcid":false,"given":"Isilda Teixeira","family":"Rodrigues","sequence":"additional","affiliation":[]}],"member":"27633","published-online":{"date-parts":[[2024,8,12]]},"reference":[{"key":"1183208","doi-asserted-by":"crossref","unstructured":"ADIL, Adnan; USMAN, Ahmed; JALIL, Aisha. 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