{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,4]],"date-time":"2026-02-04T07:26:35Z","timestamp":1770189995688,"version":"3.49.0"},"posted":{"date-parts":[[2026]]},"group-title":"SSRN","reference-count":0,"publisher":"Elsevier BV","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"abstract":"<jats:p>Sub-Saharan Africa faces substantial health challenges. While the use of the formal health system is limited, Traditional Health Practitioners (THPs) are central to healthcare: they are accessible, entrepreneurial, and share widespread traditional beliefs. We follow a program recruiting THPs to be trained\/work as formal health agents. We randomize messages underlining either pro-social (honor) or pro-business (profit) benefits of the program. We find that THPs\u2019 behavioral interest in the program is higher in the pro-business group. This is consistent with THPs\u2019 perceptions about the program and driven by less religious THPs. Higher profits can motivate THPs to approach formal healthcare.<\/jats:p>","DOI":"10.2139\/ssrn.6082439","type":"posted-content","created":{"date-parts":[[2026,2,3]],"date-time":"2026-02-03T21:07:48Z","timestamp":1770152868000},"source":"Crossref","is-referenced-by-count":0,"title":["For Honor or for Profit? An Experiment on Recruiting Traditional Health Practitioners for Formal Healthcare"],"prefix":"10.2139","author":[{"given":"Brais","family":"Pereira","sequence":"first","affiliation":[]},{"given":"Mattia","family":"Fracchia","sequence":"additional","affiliation":[]},{"given":"Teresa","family":"Molina-Millan","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9864-5012","authenticated-orcid":true,"given":"Pedro C.","family":"Vicente","sequence":"additional","affiliation":[]}],"member":"78","container-title":[],"original-title":[],"deposited":{"date-parts":[[2026,2,3]],"date-time":"2026-02-03T21:07:48Z","timestamp":1770152868000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.ssrn.com\/abstract=6082439"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026]]},"references-count":0,"URL":"https:\/\/doi.org\/10.2139\/ssrn.6082439","relation":{},"subject":[],"published":{"date-parts":[[2026]]},"subtype":"preprint"}}