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A hybrid model that uses the built-in user base and accessibility of social media alongside the increased privacy and content control afforded by a customized mobile app could maximize the benefits of both platforms to more fully address all components of the proposed intervention.<\/jats:p>","DOI":"10.2196\/107553","type":"journal-article","created":{"date-parts":[[2026,8,31]],"date-time":"2026-08-31T17:21:05Z","timestamp":1788196865000},"page":"e107553-e107553","source":"Crossref","is-referenced-by-count":0,"title":["Social Media Versus Customized Mobile Apps for Online Perinatal Mental Health Support: The Potential for a Hybrid Model"],"prefix":"10.2196","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1547-7595","authenticated-orcid":false,"given":"Angela G","family":"Campbell","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1010","published-online":{"date-parts":[[2026,8,31]]},"reference":[{"key":"R1","doi-asserted-by":"publisher","DOI":"10.2196\/91778","article-title":"A preventive social media intervention for perinatal depression and anxiety in regional, rural, and remote communities: participatory co-design study","volume":"28","author":"Lynch","journal-title":"J Med Internet Res"},{"issue":"3","key":"R2","doi-asserted-by":"publisher","first-page":"136","DOI":"10.1007\/s40501-023-00301-w","article-title":"A systematic review and exploration of smartphone app interventions for perinatal depression with case study","volume":"10","author":"Emerson","journal-title":"Curr Treat Options Psych"},{"issue":"1","key":"R3","doi-asserted-by":"publisher","first-page":"118","DOI":"10.29063\/ajrh2025\/v29i1.12","article-title":"The impact of social media addiction on pregnancy stress and prenatal attachment","volume":"29","author":"\u015eanl\u0131","journal-title":"Afr J Reprod Health"},{"issue":"1","key":"R4","doi-asserted-by":"publisher","DOI":"10.1186\/s12884-025-07847-y","article-title":"Influence of social networks on self-image and lifestyle in postpartum women: a systematic scoping review","volume":"25","author":"Ramos Hern\u00e1ndez","journal-title":"BMC Pregnancy Childbirth"},{"issue":"9","key":"R5","doi-asserted-by":"publisher","first-page":"854","DOI":"10.1080\/01612840.2023.2238813","article-title":"The impact of social comparison via social media on maternal mental health, within the context of the intensive mothering ideology: a scoping review of the literature","volume":"44","author":"Tate","journal-title":"Issues Ment Health Nurs"},{"issue":"1","key":"R6","doi-asserted-by":"publisher","DOI":"10.1186\/s12884-022-05089-w","article-title":"#Fitmom: an experimental investigation of the effect of social media on body dissatisfaction and eating and physical activity intentions, attitudes, and behaviours among postpartum mothers","volume":"22","author":"Tang","journal-title":"BMC Pregnancy Childbirth"},{"key":"R7","doi-asserted-by":"publisher","DOI":"10.1016\/j.jad.2021.09.106","article-title":"Evaluating the effectiveness and quality of mobile applications for perinatal depression and anxiety: a systematic review and meta-analysis","volume":"296","author":"Tsai","journal-title":"J Affect Disord"},{"issue":"8","key":"R8","doi-asserted-by":"publisher","DOI":"10.2196\/36620","article-title":"Understanding engagement in digital mental health and well-being programs for women in the perinatal period: systematic review without meta-analysis","volume":"24","author":"Davis","journal-title":"J Med Internet Res"},{"issue":"1","key":"R9","doi-asserted-by":"publisher","DOI":"10.1186\/s12884-022-04976-6","article-title":"Mother\u2019s Milk Messaging\u2122: trial evaluation of app and texting for breastfeeding support","volume":"22","author":"Bunik","journal-title":"BMC Pregnancy Childbirth"},{"key":"R10","doi-asserted-by":"publisher","DOI":"10.2196\/53508","article-title":"Exploring user experiences of the Mom2B mHealth research app during the perinatal period: qualitative study","volume":"8","author":"Bilal","journal-title":"JMIR Form Res"}],"container-title":["Journal of Medical Internet Research"],"original-title":[],"language":"en","deposited":{"date-parts":[[2026,8,31]],"date-time":"2026-08-31T17:21:06Z","timestamp":1788196866000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.jmir.org\/2026\/1\/e107553"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,8,31]]},"references-count":10,"URL":"https:\/\/doi.org\/10.2196\/107553","relation":{},"ISSN":["1438-8871"],"issn-type":[{"value":"1438-8871","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,8,31]]},"article-number":"v28i3e107553"}}