{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,30]],"date-time":"2026-06-30T18:02:02Z","timestamp":1782842522107,"version":"3.54.5"},"reference-count":41,"publisher":"JMIR Publications Inc.","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JMIR Pediatr Parent"],"abstract":"\n Background<\/jats:title>\n The tendency of parents to consume alcohol during the COVID-19 pandemic is likely to be moderated by pandemic-related stress combined with the ongoing demands of childcare and home-based education, which are reported to be more burdensome for females than males.<\/jats:p>\n <\/jats:sec>\n \n Objective<\/jats:title>\n The purpose of this study was to describe alcohol-related content posted by mothers on Instagram during the COVID-19 pandemic.<\/jats:p>\n <\/jats:sec>\n \n Methods<\/jats:title>\n Using two popular hashtags, #momjuice and #winemom, 50 Instagram posts on each were collected from the \u201ctop posts\u201d tab. The coding categories were created inductively and were as follows: displays alcohol (drinking\/holding alcohol or alcohol itself), person is making alcoholic beverages, type of alcohol featured or discussed, highlights anxiety and\/or depression\/mental state, highlights struggling (in general), highlights parenting challenges, encourages alcohol consumption, discourages alcohol consumption, features a person wearing clothing or shows products promoting alcohol, promotes alcohol rehabilitation, highlights caffeine to alcohol daily transition throughout the day, and highlights other drugs besides caffeine and alcohol.<\/jats:p>\n <\/jats:sec>\n \n Results<\/jats:title>\n Overall, the 100 selected posts had a total of 5108 comments and 94,671 likes. The respective averages were 51.08 (SD 77.94) and 946.71 (SD 1731.72). A majority (>50%) of the posts reviewed encouraged alcohol consumption (n=66) and\/or displayed alcohol (n=56). Of the 66 that encouraged and\/or displayed alcohol, the common type of alcohol discussed or featured was wine (n=55). Only 6 posts discouraged alcohol use and only 4 provided the audience with a disclaimer. None of the videos promoted or endorsed alcohol rehabilitation in any way. Only 37 posts highlighted struggle. However, these posts garnered more than a majority of the likes (n=50,034, 52.3%). Posts that showed struggle received an average of 1359.57 (SD 2108.02) likes. Those that did not show struggle had an average of 704.24 (SD 1447.46) likes. An independent one-tailed t test demonstrated this difference to be statistically significant (P=.0499).<\/jats:p>\n <\/jats:sec>\n \n Conclusions<\/jats:title>\n The findings of this investigation suggest that though these hashtags ostensibly exist to valorize excess alcohol consumption, they may be serving as a support system for mothers who are experiencing increased burdens and role stress during the pandemic. Given the strains placed on mothers overall and especially during the COVID-19 pandemic, efforts must be taken to increase access to and affordability of telehealth-based mental health care.<\/jats:p>\n <\/jats:sec>","DOI":"10.2196\/28991","type":"journal-article","created":{"date-parts":[[2021,4,13]],"date-time":"2021-04-13T13:55:21Z","timestamp":1618322121000},"page":"e28991","source":"Crossref","is-referenced-by-count":26,"title":["Use of the Instagram Hashtags #winemom and #momjuice Among Mothers During the COVID-19 Pandemic: Descriptive, Cross-sectional Study"],"prefix":"10.2196","volume":"4","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4862-4229","authenticated-orcid":false,"given":"Corey H","family":"Basch","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3099-1266","authenticated-orcid":false,"given":"Zoe C","family":"Meleo-Erwin","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2976-6224","authenticated-orcid":false,"given":"Jan","family":"Mohlman","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9394-8735","authenticated-orcid":false,"given":"Joseph","family":"Fera","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5113-3039","authenticated-orcid":false,"given":"Nasia","family":"Quinones","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1010","published-online":{"date-parts":[[2021,5,18]]},"reference":[{"key":"ref1","unstructured":"GuptaAHWhy some women call this recession a \"shecession\"New York 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