{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"institution":[{"name":"Authorea, Inc."}],"indexed":{"date-parts":[[2025,6,3]],"date-time":"2025-06-03T16:38:34Z","timestamp":1748968714833,"version":"3.41.0"},"posted":{"date-parts":[[2023,2,8]]},"group-title":"Preprints","reference-count":0,"publisher":"Wiley","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"accepted":{"date-parts":[[2023,2,8]]},"abstract":"<jats:p id=\"p1\">The growing use of technology and social media has resulted in the\nemergence of digital influencers, a new profession capable of changing\nthe mentalities and behaviours of those who follow them. This study\narises to better understand the potential impact digital influencers\nmight have on the Portuguese population\u2019s purchase behaviour and\npatterns, and for this purpose, seven hypotheses were formulated. An\nonline questionnaire was conducted to respond to these theoretical\nassumptions and collected data from 175 respondents. A total of 129\nvalid answers were considered. It was possible to conclude that purchase\nintention does not necessarily translate into a purchase action. It was\nalso concluded that the relationship between social network use and the\npurchase of products\/services recommended by influencers is only\nsignificant for Instagram. Furthermore, individuals\u2019 Generation is not\nsignificantly linked with purchasing a product\/service recommended by\ninfluencers. Furthermore, a small percentage of respondents have also\nidentified themselves as impulsive shoppers and perceived Instagram as\ntheir favourite social network. With the results of this study, it is\nalso possible to state that the influencer\u2019s opinion was classified as\nthe last factor considered in the purchase decision process.\nAdditionally, there is a weak negative association between purchasing a\nproduct\/service recommended by influencers with sponsorship disclosure\nand remunerated partnership, which decreases credibility and discourages\npurchasing.<\/jats:p>","DOI":"10.22541\/au.167585413.33475299\/v1","type":"posted-content","created":{"date-parts":[[2023,2,8]],"date-time":"2023-02-08T11:02:23Z","timestamp":1675854143000},"source":"Crossref","is-referenced-by-count":0,"title":["The impact of digital influencers on product\/service purchase decision making \u2013 A case study of Portuguese people"],"prefix":"10.22541","author":[{"given":"Jos\u00e9","family":"Rodrigues","sequence":"first","affiliation":[{"name":"Instituto de Engenharia de Sistemas e Computadores Tecnologia e Ciencia"}]},{"given":"F\u00e1bio","family":"Caiado","sequence":"additional","affiliation":[{"name":"University of Aveiro"}]},{"given":"Joana","family":"Fonseca","sequence":"additional","affiliation":[{"name":"University of Aveiro"}]},{"given":"Joana","family":"Silva","sequence":"additional","affiliation":[{"name":"University of Aveiro"}]},{"given":"Soraia","family":"Neves","sequence":"additional","affiliation":[{"name":"University of Aveiro"}]},{"given":"Ana","family":"Moreira","sequence":"additional","affiliation":[{"name":"ISPA-Instituto Universita\u0301rio"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2154-6171","authenticated-orcid":true,"given":"Manuel","family":"Au-Yong-Oliveira","sequence":"additional","affiliation":[{"name":"INESC TEC"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8698-866X","authenticated-orcid":true,"given":"Ramiro","family":"Gon\u00e7alves","sequence":"additional","affiliation":[{"name":"Instituto de Engenharia de Sistemas e Computadores Tecnologia e Ciencia"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8434-4887","authenticated-orcid":true,"given":"Frederico","family":"Branco","sequence":"additional","affiliation":[{"name":"Instituto de Engenharia de Sistemas e Computadores Tecnologia e Ciencia"}]}],"member":"311","container-title":[],"original-title":[],"deposited":{"date-parts":[[2023,2,8]],"date-time":"2023-02-08T11:02:23Z","timestamp":1675854143000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.authorea.com\/users\/584123\/articles\/623462-the-impact-of-digital-influencers-on-product-service-purchase-decision-making-a-case-study-of-portuguese-people?commit=b4ad906323c275f5c6f4fb5509a8ec4dffdc277d"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,2,8]]},"references-count":0,"URL":"https:\/\/doi.org\/10.22541\/au.167585413.33475299\/v1","relation":{},"subject":[],"published":{"date-parts":[[2023,2,8]]},"subtype":"preprint"}}