{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,7]],"date-time":"2026-04-07T21:59:09Z","timestamp":1775599149494,"version":"3.50.1"},"reference-count":36,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017,5]]},"DOI":"10.23919\/mipro.2017.7973636","type":"proceedings-article","created":{"date-parts":[[2017,7,25]],"date-time":"2017-07-25T19:28:35Z","timestamp":1501010915000},"page":"1373-1378","source":"Crossref","is-referenced-by-count":17,"title":["Brand communication in social media: The use of image colours in popular posts"],"prefix":"10.23919","author":[{"given":"L.","family":"Zailskaite-Jakste","sequence":"first","affiliation":[]},{"given":"A.","family":"Ostreika","sequence":"additional","affiliation":[]},{"given":"A.","family":"Jakstas","sequence":"additional","affiliation":[]},{"given":"E.","family":"Staneviciene","sequence":"additional","affiliation":[]},{"given":"R.","family":"Damasevicius","sequence":"additional","affiliation":[]}],"member":"263","reference":[{"key":"ref33","first-page":"8","article-title":"A new model for color preference: Universality and individuality","volume":"1","author":"ling","year":"2007","journal-title":"Color and Imaging Conference 2007"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.5901\/mjss.2014.v5n21p69"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.5395\/rde.2013.38.1.52"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-07998-1_23"},{"key":"ref36","article-title":"The secret language of color: Science, nature, history, culture, beauty of red, orange, yellow, green, blue & violet","author":"eckstut","year":"2013","journal-title":"Black Dog & Leventhal"},{"key":"ref35","first-page":"110","article-title":"Color and store choice in electronic commerce: The explanatory role of trust","volume":"11","author":"lee","year":"2010","journal-title":"Journal of Electronic Commerce Research"},{"key":"ref34","article-title":"Color Psychology and its Effect on Human Behavior. Paintindia","volume":"60","author":"keskar","year":"2010","journal-title":"61"},{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(01)00246-6"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-010-0245-y"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1155\/2015\/153103"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1080\/01449290500330448"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.1108\/00251740610673332"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(03)00106-1"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2012.01.003"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-39910-2_43"},{"key":"ref18","first-page":"3344","article-title":"The impact of color traits on corporate branding","volume":"4","author":"chang","year":"2010","journal-title":"African Journal of Business Management"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.1080\/00221309.1962.9711531"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-05-2014-0023"},{"key":"ref4","first-page":"35","article-title":"Color Preferences Based On Gender As a New Approach In Marketing","volume":"2","author":"babolhavaeji","year":"2015","journal-title":"Advanced Social Humanities and Management"},{"key":"ref27","year":"2016","journal-title":"Social Media Impact Report B2B Industry Edition"},{"key":"ref3","author":"keller","year":"2008","journal-title":"Strategic Brand Management Building Measuring and Managing Brand Equity"},{"key":"ref6","doi-asserted-by":"crossref","first-page":"9","DOI":"10.1515\/pjap-2015-0006","article-title":"Color studies in applied psychology and social sciences: An overview","volume":"12","author":"sorokowski","year":"2015","journal-title":"Pol J Appl Psychol"},{"key":"ref29","first-page":"10","article-title":"Marketing to Teenagers: The influence of Color, Ethnicity and Gender","volume":"3","author":"akcay","year":"2012","journal-title":"International Journal of Business and Social Science"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2015.00368"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1016\/j.patrec.2015.05.011"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.1007\/BF00994188"},{"key":"ref2","first-page":"67","article-title":"It Looks Like a Toyota: Educational Approaches to Designing for Visual Brand Recognition","volume":"1","author":"karjalainen","year":"2007","journal-title":"International Journal of Design"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1037\/0096-3445.123.4.394"},{"key":"ref1","year":"2015","journal-title":"Social Network Ad Spending to Hit $23 68 Billion Worldwide in 2015"},{"key":"ref20","first-page":"306","article-title":"Clex: A Lexicon for Exploring Color, Concept and Emotion Associations in Language","author":"volkova","year":"2012","journal-title":"Proc of the 13th Conference of the European Chapter of the Association for Computational Linguistics"},{"key":"ref22","author":"holtzschue","year":"2011","journal-title":"Understanding color an introduction for designers"},{"key":"ref21","author":"corvette","year":"2016","journal-title":"Consuming Colour A Critical Theory of Colour Concerning the Legality and Implications of Colour in Public Space"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1016\/j.displa.2010.12.002"},{"key":"ref23","first-page":"892","article-title":"Consumer preferences for price, color harmony and information level of container gardens","volume":"42","author":"mason","year":"2007","journal-title":"HortScience"},{"key":"ref26","first-page":"63","article-title":"Usability Analysis of Visual Programming Languages Using Computational Metrics","author":"plauska","year":"2013","journal-title":"IADIS Int Conf Interfaces and Human Computer Interaction (IHCI)"},{"key":"ref25","author":"nordeborn","year":"2013","journal-title":"The Effect of Color in Website Design Searching for Medical Information Online"}],"event":{"name":"2017 40th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO)","location":"Opatija, Croatia","start":{"date-parts":[[2017,5,22]]},"end":{"date-parts":[[2017,5,26]]}},"container-title":["2017 40th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/7958418\/7973374\/07973636.pdf?arnumber=7973636","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,10,1]],"date-time":"2019-10-01T15:49:55Z","timestamp":1569944995000},"score":1,"resource":{"primary":{"URL":"http:\/\/ieeexplore.ieee.org\/document\/7973636\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,5]]},"references-count":36,"URL":"https:\/\/doi.org\/10.23919\/mipro.2017.7973636","relation":{},"subject":[],"published":{"date-parts":[[2017,5]]}}}