{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,9,25]],"date-time":"2025-09-25T15:42:36Z","timestamp":1758814956699,"version":"3.28.0"},"reference-count":22,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2018,6]]},"DOI":"10.23919\/cisti.2018.8399435","type":"proceedings-article","created":{"date-parts":[[2018,6,28]],"date-time":"2018-06-28T18:29:31Z","timestamp":1530210571000},"page":"1-5","source":"Crossref","is-referenced-by-count":16,"title":["Main factors in the adoption of digital marketing in startups an online focus group analysis"],"prefix":"10.23919","author":[{"given":"Segio","family":"Teixeira","sequence":"first","affiliation":[]},{"given":"Frederico","family":"Branco","sequence":"additional","affiliation":[]},{"given":"Jose","family":"Martins","sequence":"additional","affiliation":[]},{"given":"Manuel","family":"Au-Yong-Oliveira","sequence":"additional","affiliation":[]},{"given":"Fernando","family":"Moreira","sequence":"additional","affiliation":[]},{"given":"Ramiro","family":"Goncalves","sequence":"additional","affiliation":[]},{"given":"Manuel","family":"Perez-Cota","sequence":"additional","affiliation":[]},{"given":"Filipa","family":"Jorge","sequence":"additional","affiliation":[]}],"member":"263","reference":[{"key":"ref10","doi-asserted-by":"crossref","DOI":"10.4324\/9780203082812","author":"chaffey","year":"2013","journal-title":"EMarketing EXcellence Planning and Optimizing Your Digital Marketing"},{"doi-asserted-by":"publisher","key":"ref11","DOI":"10.2307\/249751"},{"key":"ref12","first-page":"94","article-title":"A theoretical analysis of digital marketing adoption by startups","author":"teixeira","year":"2017","journal-title":"Int Conference of Software Process Improvement"},{"doi-asserted-by":"publisher","key":"ref13","DOI":"10.1007\/978-3-319-26285-7_22"},{"key":"ref14","first-page":"36","article-title":"Increasing the reach of enterprises through electronic commerce: A focus group study aimed at the cases of Portugal and Spain","author":"gon\u00e7alves","year":"2016","journal-title":"Computer Science and Information Systems"},{"key":"ref15","article-title":"Blair research bulletins for rural water supply and sanitation","author":"morgan","year":"1988","journal-title":"Blair research bulletins for rural water supply and sanitation"},{"key":"ref16","article-title":"Focus group&#x2013;pesquisa qualitativa: Resgatando a teoria, instrumentalizando o seu planejamento","volume":"33","author":"oliveira","year":"1998","journal-title":"Revista de Administra&ccdeil &#x00E3; o da Universidade de s&#x00E3; o Paulo"},{"doi-asserted-by":"publisher","key":"ref17","DOI":"10.1590\/S1679-39512009000200010"},{"doi-asserted-by":"publisher","key":"ref18","DOI":"10.2466\/pr0.1997.80.2.355"},{"doi-asserted-by":"publisher","key":"ref19","DOI":"10.1111\/j.1540-5915.1997.tb01330.x"},{"year":"2000","author":"drucker","journal-title":"Inova&#x00E7;&#x00E3;o e esp&#x00ED;rito empreendedor Cengage Learning Editores","key":"ref4"},{"doi-asserted-by":"publisher","key":"ref3","DOI":"10.1016\/j.elerap.2016.05.002"},{"year":"1960","author":"levitt","journal-title":"Marketing myopia","key":"ref6"},{"key":"ref5","article-title":"The marketing plan: How to prepare it, what should be in it","author":"skacel","year":"1990","journal-title":"NTC Business Books"},{"doi-asserted-by":"publisher","key":"ref8","DOI":"10.1177\/0273475310392544"},{"doi-asserted-by":"publisher","key":"ref7","DOI":"10.1509\/jmkg.75.4.132"},{"doi-asserted-by":"publisher","key":"ref2","DOI":"10.1108\/02634500110363583"},{"doi-asserted-by":"publisher","key":"ref1","DOI":"10.1108\/JSBED-05-2013-0073"},{"key":"ref9","article-title":"Redes sociais e marketing digital: O caso do Firula's Caf&#x00E9;","volume":"30","author":"reino","year":"2010","journal-title":"Recuperado em"},{"doi-asserted-by":"publisher","key":"ref20","DOI":"10.1080\/07421222.2001.11045662"},{"doi-asserted-by":"publisher","key":"ref22","DOI":"10.1016\/S0378-7206(01)00109-4"},{"doi-asserted-by":"publisher","key":"ref21","DOI":"10.2307\/248822"}],"event":{"name":"2018 13th Iberian Conference on Information Systems and Technologies (CISTI)","start":{"date-parts":[[2018,6,13]]},"location":"Caceres","end":{"date-parts":[[2018,6,16]]}},"container-title":["2018 13th Iberian Conference on Information Systems and Technologies (CISTI)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/8390719\/8398632\/08399435.pdf?arnumber=8399435","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,10,20]],"date-time":"2019-10-20T00:18:40Z","timestamp":1571530720000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/8399435\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,6]]},"references-count":22,"URL":"https:\/\/doi.org\/10.23919\/cisti.2018.8399435","relation":{},"subject":[],"published":{"date-parts":[[2018,6]]}}}