{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,3]],"date-time":"2026-03-03T16:59:15Z","timestamp":1772557155008,"version":"3.50.1"},"reference-count":25,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021,6,23]]},"DOI":"10.23919\/cisti52073.2021.9476612","type":"proceedings-article","created":{"date-parts":[[2021,7,12]],"date-time":"2021-07-12T21:44:30Z","timestamp":1626126270000},"page":"1-6","source":"Crossref","is-referenced-by-count":3,"title":["The omnichannel strategy in portuguese companies: an overview"],"prefix":"10.23919","author":[{"given":"Silvia","family":"Alves","sequence":"first","affiliation":[]},{"given":"Manuel Jose","family":"Serra da Fonseca","sequence":"additional","affiliation":[]},{"given":"Jorge","family":"Esparteiro Garcia","sequence":"additional","affiliation":[]},{"given":"Lia Coelho","family":"de Oliveira","sequence":"additional","affiliation":[]},{"given":"Andreia","family":"Teixeira","sequence":"additional","affiliation":[]}],"member":"263","reference":[{"key":"ref10","article-title":"Os desafios do Omni-channel","author":"dietrich","year":"2012","journal-title":"Meio&Mensagem"},{"key":"ref11","first-page":"85","article-title":"The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach","volume":"13","author":"aiolfi","year":"2017","journal-title":"International Journal of Business and Management"},{"key":"ref12","article-title":"From Multichannel to \"Omnichannel\" Retailing","author":"lazaris","year":"2014","journal-title":"Review of the Literature and Calls for Research"},{"key":"ref13","article-title":"Hummel’s Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned","volume":"14","author":"hansen","year":"2015","journal-title":"MIS Quarterly Executive"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.2307\/30040687"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1177\/174114329202000408"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2010.02.002"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2016.01.009"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-12-2015-0094"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2015.08.001"},{"key":"ref4","first-page":"48","article-title":"4 Ways to Master Omnichannel Selling: Salespeople must track the customer journey across multiple channels and be more collaborative than ever","author":"sluis","year":"2014","journal-title":"Customer Relationship Management Magazine"},{"key":"ref3","first-page":"20","article-title":"The Road to Omnichannel Marketing Success","author":"minsker","year":"2014","journal-title":"Customer Relationship Management Magazine"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1007\/s11002-014-9305-2"},{"key":"ref5","article-title":"A framework for the design of ambulance sirens","author":"sousa","year":"2009","journal-title":"16th European Operations Management Association (EurOMA) International Conference"},{"key":"ref8","first-page":"1","article-title":"The Changing Face of Retail: The Store of the Future: The New Role of the Store in a Multichannel Environment","author":"deloitte","year":"0","journal-title":"Deloitte Retail Thought Leadership Series"},{"key":"ref7","author":"chan","year":"0","journal-title":"The promise of digital technology in brick and mortar retail"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2015.02.005"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2014.12.009"},{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1177\/1094670506293559"},{"key":"ref20","first-page":"5","article-title":"Competing in the Age of Omnichannel Retailing Brought to you by","volume":"18","author":"brynjolfsson","year":"2013","journal-title":"International Journal of Electronic Commerce"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.1108\/IJPDLM-09-2016-0276"},{"key":"ref21","first-page":"65","article-title":"The Future of Shopping","volume":"89","author":"rigby","year":"2011","journal-title":"Harvard Business Review"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1057\/dddmp.2014.16"},{"key":"ref23","doi-asserted-by":"publisher","DOI":"10.1108\/IJPDLM-03-2018-0143"},{"key":"ref25","year":"0","journal-title":"PORDATA – Base de Dados Portugal Contemporâneo"}],"event":{"name":"2021 16th Iberian Conference on Information Systems and Technologies (CISTI)","location":"Chaves, Portugal","start":{"date-parts":[[2021,6,23]]},"end":{"date-parts":[[2021,6,26]]}},"container-title":["2021 16th Iberian Conference on Information Systems and Technologies (CISTI)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/9476245\/9476219\/09476612.pdf?arnumber=9476612","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,1,27]],"date-time":"2022-01-27T11:54:42Z","timestamp":1643284482000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/9476612\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,6,23]]},"references-count":25,"URL":"https:\/\/doi.org\/10.23919\/cisti52073.2021.9476612","relation":{},"subject":[],"published":{"date-parts":[[2021,6,23]]}}}