{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,31]],"date-time":"2024-10-31T02:50:43Z","timestamp":1730343043989,"version":"3.28.0"},"reference-count":19,"publisher":"IEEE","license":[{"start":{"date-parts":[[2023,6,20]],"date-time":"2023-06-20T00:00:00Z","timestamp":1687219200000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2023,6,20]],"date-time":"2023-06-20T00:00:00Z","timestamp":1687219200000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"funder":[{"DOI":"10.13039\/501100019370","name":"Foundation for Science and Technology","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100019370","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023,6,20]]},"DOI":"10.23919\/cisti58278.2023.10211427","type":"proceedings-article","created":{"date-parts":[[2023,8,15]],"date-time":"2023-08-15T17:25:32Z","timestamp":1692120332000},"page":"1-6","source":"Crossref","is-referenced-by-count":0,"title":["Does \u201cstory-making\u201d have the potential to engage prosumers around a higher education institution\u2019s brand? : The case of Aveiro\u2019 University"],"prefix":"10.23919","author":[{"given":"Paola Stumpf","family":"Rodrigues","sequence":"first","affiliation":[{"name":"University of Aveiro,Department of Communication and Art,Aveiro,Portugal"}]},{"given":"Joao","family":"Batista","sequence":"additional","affiliation":[{"name":"Institute of Accounting and Administration\/Digimedia University of Aveiro,Aveiro,Portugal"}]},{"given":"Dora","family":"Sim\u00f5es","sequence":"additional","affiliation":[{"name":"Institute of Accounting and Administration\/Digimedia University of Aveiro,Aveiro,Portugal"}]}],"member":"263","reference":[{"article-title":"Transmedia marketing is the future of brand storytelling","year":"2016","author":"carmody","key":"ref13"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.17231\/comsoc.22(2012).1281"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1057\/bm.2015.1"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.2478\/gfkmir-2014-0091"},{"key":"ref11","first-page":"21","article-title":"Transmedia storytelling: implicit consumers, narrative worlds, and branding in contemporary nedia production","volume":"3","author":"scolari","year":"2009","journal-title":"International Journal of Communication"},{"article-title":"Getting started with transmedia storytelling - a practical guide for beginners (2nd ed.)","year":"2015","author":"pratten","key":"ref10"},{"article-title":"Transmedia marketing: future of brand storytelling and story-making","year":"2016","author":"satija","key":"ref2"},{"article-title":"Quem usa e o que faz nas redes sociais?","year":"2020","author":"d","key":"ref1"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.25300\/MISQ\/2013\/37.2.01"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.2307\/25148625"},{"key":"ref19","article-title":"Six Characteristics of Great Story-making","author":"berkowitz","year":"2015","journal-title":"Adage"},{"key":"ref18","first-page":"374","article-title":"Mensuração de Audiências e Análise de Engajamento: uma proposta metodológica a partir das mídias sociais","author":"pinheiro","year":"2018","journal-title":"Estudando Cultura e Comunicação com Mídias Sociais"},{"article-title":"Transmedia branding. European Institute for Media Optimization","year":"2014","author":"tenderich","key":"ref8"},{"article-title":"As experiências pessoais na construção de uma narrativa transmedia para exploração de cidades","year":"2015","author":"azevedo","key":"ref7"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1515\/bsmr-2015-0006"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1177\/1367877917750445"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1111\/drev.10227"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1080\/10304312.2010.510599"},{"key":"ref5","article-title":"Transmedia storytelling","author":"jenkins","year":"2003","journal-title":"MIT Technology Review"}],"event":{"name":"2023 18th Iberian Conference on Information Systems and Technologies (CISTI)","start":{"date-parts":[[2023,6,20]]},"location":"Aveiro, Portugal","end":{"date-parts":[[2023,6,23]]}},"container-title":["2023 18th Iberian Conference on Information Systems and Technologies (CISTI)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/10210744\/10211252\/10211427.pdf?arnumber=10211427","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,8,15]],"date-time":"2023-08-15T21:26:42Z","timestamp":1692134802000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/10211427\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,6,20]]},"references-count":19,"URL":"https:\/\/doi.org\/10.23919\/cisti58278.2023.10211427","relation":{},"subject":[],"published":{"date-parts":[[2023,6,20]]}}}