{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,21]],"date-time":"2026-08-21T18:23:50Z","timestamp":1787336630874,"version":"build-2736575974"},"reference-count":5,"publisher":"American Veterinary Medical Association (AVMA)","issue":"9","license":[{"start":{"date-parts":[[2026,9,1]],"date-time":"2026-09-01T00:00:00Z","timestamp":1788220800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["javma"],"published-print":{"date-parts":[[2026,9,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Objective<\/jats:title>\n                    <jats:p>To examine the effectiveness of crowdfunding by veterinary clients hoping to defray the costs of pacemaker implantation in dogs.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>\n                      Data were collected from all fundraising campaigns on the GoFundMe website looking to help cover costs of canine pacemaker implantation.\n                      <jats:italic>Efficacy<\/jats:italic>\n                      was defined as the percentage of the target amount raised, and\n                      <jats:italic>success<\/jats:italic>\n                      was defined as raising \u2265 80% of the target amount. Relationships between the target amount or campaign age and percentage raised and the target amount over time were examined. Finally, costs of pacemaker implantation from various geographic regions were compared.\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>76 campaigns were identified. Only 10% raised the target amount, 16% of campaigns succeeded in raising &gt; 80% of the target amount, 10% failed to raise any funds, and 50% raised &lt; 50% of their target amount. Success was not related to the target amount or age of the campaign. Pacemaker implantation costs differed between regions: costs in Europe were lowest, and those in North America were highest.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>Only approximately 10% of crowdfunding campaigns succeed in raising at least 80% of their target amount. The percentage raised is weakly associated with the target amount and very weakly associated with the age of the campaign. The target amounts have not changed substantially over the existence of the GoFundMe website. Finally, pacemaker implantation costs are greatest in North America and lowest in Europe.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Clinical Relevance<\/jats:title>\n                    <jats:p>Clients should not expect to raise funds sufficient to cover the costs of pacemaker implantation using crowdfunding, and veterinarians should explain the probabilities of success with crowdfunding campaigns.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.2460\/javma.26.03.0160","type":"journal-article","created":{"date-parts":[[2026,5,20]],"date-time":"2026-05-20T15:40:29Z","timestamp":1779291629000},"page":"1-4","source":"Crossref","is-referenced-by-count":0,"title":["Crowdfunding campaigns for canine pacemaker implantation costs infrequently meet fundraising targets"],"prefix":"10.2460","volume":"264","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0477-1780","authenticated-orcid":true,"given":"Mark","family":"Rishniw","sequence":"first","affiliation":[{"name":"Veterinary Information Network, Davis, CA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1272","reference":[{"issue":"11","key":"ref1","series-title":"J Am Vet Med Assoc","first-page":"1710","article-title":"Signalment, clinical signs, and prognostic indicators associated with high-grade second- or third-degree atrioventricular block in dogs: 124 cases (January 1, 1997\u2013December 31, 1997)","volume":"228","author":"Schrope DP","year":"2006","unstructured":"Schrope DP, Kelch WJ. Signalment, clinical signs, and prognostic indicators associated with high-grade second- or third-degree atrioventricular block in dogs: 124 cases (January 1, 1997\u2013December 31, 1997). J Am Vet Med Assoc. 2006;228(11):1710-1717. doi:10.2460\/javma.228.11.1710"},{"issue":"2","key":"ref2","series-title":"JMIR Diabetes","first-page":"e33205","article-title":"GoFundMe as a medical plan: ecological study of crowdfunding insulin success","volume":"7","author":"Blanchette JE","year":"2022","unstructured":"Blanchette JE, Tran MJ, Grigorian EG,  GoFundMe as a medical plan: ecological study of crowdfunding insulin success. JMIR Diabetes. 2022;7(2):e33205. doi:10.2196\/33205"},{"issue":"4","key":"ref3","series-title":"Ann Plast Surg","first-page":"372","article-title":"Crowdfunding for gender-affirming mastectomy: balancing fundraising with loss of privacy","volume":"88","author":"Faletsky A","year":"2022","unstructured":"Faletsky A, Han JJ, Lee KJ,  Crowdfunding for gender-affirming mastectomy: balancing fundraising with loss of privacy. Ann Plast Surg. 2022;88(4):372-374. doi:10.1097\/SAP.0000000000002953"},{"key":"ref4","series-title":"Gynecol Oncol","first-page":"199","article-title":"Unmet financial needs among patients crowdfunding to support gynecologic cancer care","volume":"186","author":"O\u2019Connor RM","year":"2024","unstructured":"O\u2019Connor RM, Huang DS, Rimel BJ,  Unmet financial needs among patients crowdfunding to support gynecologic cancer care. Gynecol Oncol. 2024;186:199-203. doi:10.1016\/j.ygyno.2024.05.017"},{"issue":"13","key":"ref5","series-title":"Cancer Med","first-page":"4564","article-title":"Characterizing online crowdfunding campaigns for patients with kidney cancer","volume":"10","author":"Thomas HS","year":"2021","unstructured":"Thomas HS, Lee AW, Nabavizadeh B,  Characterizing online crowdfunding campaigns for patients with kidney cancer. Cancer Med. 2021;10(13):4564-4574. doi:10.1002\/cam4.3974"}],"container-title":["Journal of the American Veterinary Medical Association"],"original-title":[],"link":[{"URL":"https:\/\/avmajournals.avma.org\/view\/journals\/javma\/264\/9\/javma.26.03.0160.xml","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/avmajournals.avma.org\/downloadpdf\/journals\/javma\/264\/9\/javma.26.03.0160.xml","content-type":"text\/html","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/avmajournals.avma.org\/downloadpdf\/journals\/javma\/264\/9\/javma.26.03.0160.xml","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,8,21]],"date-time":"2026-08-21T17:24:15Z","timestamp":1787333055000},"score":1,"resource":{"primary":{"URL":"https:\/\/avmajournals.avma.org\/view\/journals\/javma\/264\/9\/javma.26.03.0160.xml"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,9,1]]},"references-count":5,"journal-issue":{"issue":"9"},"URL":"https:\/\/doi.org\/10.2460\/javma.26.03.0160","relation":{},"ISSN":["0003-1488"],"issn-type":[{"value":"0003-1488","type":"print"}],"subject":[],"published":{"date-parts":[[2026,9,1]]}}}