{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,8]],"date-time":"2026-06-08T11:42:58Z","timestamp":1780918978185,"version":"3.54.1"},"reference-count":14,"publisher":"Walter de Gruyter GmbH","issue":"1","license":[{"start":{"date-parts":[[2020,4,1]],"date-time":"2020-04-01T00:00:00Z","timestamp":1585699200000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/3.0"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,4,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>In the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine industry of Romania, as well as the changes that take place in the minds and lives of the consumers in the context of the online world, combined with new trends and technologies that can be used by the consumers. Secondly, the paper represents a secondary data analysis of the International and Romanian Wine Industry, in terms of production and consumption, we also presented a short profile of the Romanian wine consumer, as a result of a survey developed by wine industry organisation. The paper shows some new trends of the wine industry, underlined by the specialists, as well as technologies and methods of marketing interaction with the consumers used by the Romanian producers of this product.<\/jats:p>","DOI":"10.2478\/sbe-2020-0004","type":"journal-article","created":{"date-parts":[[2020,5,28]],"date-time":"2020-05-28T05:09:12Z","timestamp":1590642552000},"page":"31-39","source":"Crossref","is-referenced-by-count":4,"title":["New Marketing Tendencies in the Romanian Wine Industry"],"prefix":"10.2478","volume":"15","author":[{"given":"Fuciu","family":"Mircea","sequence":"first","affiliation":[{"name":"Lucian Blaga University of Sibiu , Romania"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"374","published-online":{"date-parts":[[2020,5,20]]},"reference":[{"key":"2026042916270569340_j_sbe-2020-0004_ref_001_w2aab3b7b8b1b6b1ab1ab1Aa","unstructured":"Chaffey, D. (2018). What is Digital Marketing? A visual summary, retrieved from https:\/\/www.smartinsights.com\/digital-marketing-strategy\/what-is-digitalmarketing\/. in, Kotane et. al. (2019)."},{"key":"2026042916270569340_j_sbe-2020-0004_ref_002_w2aab3b7b8b1b6b1ab1ab2Aa","doi-asserted-by":"crossref","unstructured":"Kotane, I., Znotina, D., Hushko, S., (2019), Assessment of trends in the application of digital marketing, PERIODYK NAUKOWY AKADEMII POLONIJNEJ, 33 (2019) nr. 2, DOI: http:\/\/dx.doi.org\/10.23856\/330310.23856\/3303","DOI":"10.23856\/3303"},{"key":"2026042916270569340_j_sbe-2020-0004_ref_003_w2aab3b7b8b1b6b1ab1ab3Aa","unstructured":"Kotler, P., Armstrong, G., Opresnik M.C., (2018), Principles of Marketing, Pearson Education Limited"},{"key":"2026042916270569340_j_sbe-2020-0004_ref_004_w2aab3b7b8b1b6b1ab1ab4Aa","unstructured":"Kotler, P., Kartajaya, H., Setiawan, I., (2017), Marketing 4.0 \u2013 moving from traditional to digital, John Wiley & Sons, Inc., Hoboken, New Jersey"},{"key":"2026042916270569340_j_sbe-2020-0004_ref_005_w2aab3b7b8b1b6b1ab1ab5Aa","unstructured":"Nidhi, D., (2020), Digital Marketing Trends You Can\u2019t Ignore in 2020,https:\/\/www.singlegrain.com\/digital-marketing\/digital-marketing-trends-2020\/, accessed on February 26th, 2020."},{"key":"2026042916270569340_j_sbe-2020-0004_ref_006_w2aab3b7b8b1b6b1ab1ab6Aa","unstructured":"Palasca, S., (2018) Digital Wine: Cum se prezint\u0103 vinurile rom\u0103ne\u015fti online?, https:\/\/vinul.ro\/digitalwine-vinurile-romanesti-online.html, accessed on line on February 29th, 2020."},{"key":"2026042916270569340_j_sbe-2020-0004_ref_007_w2aab3b7b8b1b6b1ab1ab7Aa","unstructured":"Popescu M., (2019), \tCe sus\u0163ine dezvoltarea pie\u0163ei de vinuri pe axa calitativ\u0103?,https:\/\/revistaprogresiv.ro\/articole\/ce-sustine-dezvoltarea-pietei-de-vinuri-pe-axa-calitativa, accessed on line on February 29th, 2020."},{"key":"2026042916270569340_j_sbe-2020-0004_ref_008_w2aab3b7b8b1b6b1ab1ab8Aa","unstructured":"Rust, R., (2019), The future of marketing, International Journal of Research in Marketing, article in press,https:\/\/doi.org\/10.1016\/j.ijresmar.2019.08.002, https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811619300503?via%3Dihub"},{"key":"2026042916270569340_j_sbe-2020-0004_ref_009_w2aab3b7b8b1b6b1ab1ab9Aa","unstructured":"Wits University (2017), Biomedical engineers connecting a human brain to the internet in real time, https:\/\/medicalxpress.com\/news\/2017-09-biomedical-human-brain-internet-real.html, accessed on February 27th, 2020."},{"key":"2026042916270569340_j_sbe-2020-0004_ref_010_w2aab3b7b8b1b6b1ab1ac10Aa","unstructured":"*** OIV 2019 Report on the World Vitiviniculture, https:\/\/italianwinecentral.com\/resources\/factsfigures\/, accessed on February 29th, 2020."},{"key":"2026042916270569340_j_sbe-2020-0004_ref_011_w2aab3b7b8b1b6b1ab1ac11Aa","unstructured":"*** OIV Report, http:\/\/www.oiv.int\/public\/medias\/6782\/oiv-2019-statistical-report-on-world-vitiviniculture.pdf, accessed on February 28th, 2020"},{"key":"2026042916270569340_j_sbe-2020-0004_ref_012_w2aab3b7b8b1b6b1ab1ac12Aa","unstructured":"*** Profilul consumatorului rom\u00e2n de vinuri \u00een anul 2020,https:\/\/www.crameromania.ro\/evenimente\/profilul-consumatorului-roman-de-vinuri-in-2019-443.html, accessed on February 28th, 2020."},{"key":"2026042916270569340_j_sbe-2020-0004_ref_013_w2aab3b7b8b1b6b1ab1ac13Aa","unstructured":"*** Purcari Wineries Annual Report, 2018, https:\/\/purcari.wine\/static\/projects\/purcari.wine\/dist\/pdf\/Purcari_2018_RO.pdf, accessed on February 29th, 2020"},{"key":"2026042916270569340_j_sbe-2020-0004_ref_014_w2aab3b7b8b1b6b1ab1ac14Aa","unstructured":"*** https:\/\/www.facebook.com\/cotnari, accessed on February 29th, 2020."}],"container-title":["Studies in Business and Economics"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/content.sciendo.com\/view\/journals\/sbe\/15\/1\/article-p31.xml","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/reference-global.com\/pdf\/10.2478\/sbe-2020-0004","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T19:36:39Z","timestamp":1777491399000},"score":1,"resource":{"primary":{"URL":"https:\/\/reference-global.com\/article\/10.2478\/sbe-2020-0004"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,4,1]]},"references-count":14,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2020,5,20]]},"published-print":{"date-parts":[[2020,4,1]]}},"alternative-id":["10.2478\/sbe-2020-0004"],"URL":"https:\/\/doi.org\/10.2478\/sbe-2020-0004","relation":{},"ISSN":["2344-5416"],"issn-type":[{"value":"2344-5416","type":"electronic"}],"subject":[],"published":{"date-parts":[[2020,4,1]]}}}