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The need for immediate responses to customer interests and requirements has led companies to become more proactive, which in turn leads to the pursuit of external collaboration to develop business networks that increase business dynamism and the operational flexibility of partners. Encouraging collaboration lies in the pressures brought on by globalization and increased competitiveness, supported by the development of information and communications technologies. Collaboration promoting strategic and organizational alignments in the field of tourism is revealed to be decisive for the qualification and sustainability of destinations, promoting new markets, and facilitating synergies of larger dynamism between companies. Serra da Estrela corresponds to a medium mountain destination, classified as a UNESCO World Geopark, where the development of collaborative relationships is valued as a resource for businesses and as expanding the offer of tourist products, as well as a source of competitive advantage.<\/jats:p>","DOI":"10.2478\/ejthr-2021-0012","type":"journal-article","created":{"date-parts":[[2022,1,2]],"date-time":"2022-01-02T09:06:27Z","timestamp":1641114387000},"page":"121-134","source":"Crossref","is-referenced-by-count":5,"title":["Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela"],"prefix":"10.2478","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1278-0369","authenticated-orcid":false,"given":"Gon\u00e7alo","family":"Fernandes","sequence":"first","affiliation":[{"name":"Instituto Polit\u00e9cnico da Guarda and Center for Research , Development and Innovation in Tourism - CITUR & CICS.NOVA - Interdisciplinary Center for Social Sciences . Guarda , Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9130-2036","authenticated-orcid":false,"given":"Ana","family":"Daniel","sequence":"additional","affiliation":[{"name":"Instituto Polit\u00e9cnico da Guarda and Center for Research , Development and Innovation in Tourism \u2013 CITUR , Guarda , Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7102-4304","authenticated-orcid":false,"given":"Helder","family":"Almeida","sequence":"additional","affiliation":[{"name":"Camara Municipal de Gouveia , Gouveia , Portugal ."}]}],"member":"374","published-online":{"date-parts":[[2021,12,30]]},"reference":[{"key":"2025012603132617000_j_ejthr-2021-0012_ref_001","unstructured":"Almeida, H. S. (2014). The Collaboration Networks and the tourist offer of Serra da Estrela. Instituto Politecnico da Guarda."},{"key":"2025012603132617000_j_ejthr-2021-0012_ref_002","unstructured":"Ammirato, S., Felicetti, A., Gala, M., Aramo-Immonen, H., & Jussila, J. (2015). 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