{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,3]],"date-time":"2026-04-03T00:06:13Z","timestamp":1775174773095,"version":"3.50.1"},"reference-count":31,"publisher":"Walter de Gruyter GmbH","issue":"1","license":[{"start":{"date-parts":[[2025,3,1]],"date-time":"2025-03-01T00:00:00Z","timestamp":1740787200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,3,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Objective<\/jats:title>\n                    <jats:p>This study investigates the influence of internal marketing strategies on organizational talent retention at Jupiter Marina Hotel (JMH), a unit within the Jupiter Hotel Group. The aim is to explore how specific internal marketing practices, such as employee satisfaction, engagement, and commitment, impact the retention of key talent.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methodology<\/jats:title>\n                    <jats:p>A mixed-methods approach, incorporating both quantitative and qualitative analyses, was employed. The study gathered data through a survey of JMH employees and structured interviews with management. Factor analysis and Pearson\u2019s correlation were used to assess the relationship between internal marketing practices and talent retention.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>The results reveal a significant positive impact of internal marketing strategies on talent retention, particularly through the dimensions of employee satisfaction, engagement, and commitment. Practices related to leadership, communication, training, and cultural initiatives were found to be critical in fostering a supportive work environment that enhances employee retention.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Value Added<\/jats:title>\n                    <jats:p>This study contributes to the understanding of how internal marketing strategies can be leveraged to retain talent in the hospitality industry. By comparing employee and management perspectives, it provides insights into the mechanisms through which internal marketing influences organizational commitment and reduces turnover intentions.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Recommendations<\/jats:title>\n                    <jats:p>It is recommended that JMH and similar organizations strengthen their internal marketing practices, particularly focusing on leadership development, continuous employee training, and transparent communication. Enhancing these areas will likely lead to higher levels of employee satisfaction, deeper engagement, and stronger commitment, ultimately improving talent retention rates.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.2478\/joim-2025-0003","type":"journal-article","created":{"date-parts":[[2025,7,6]],"date-time":"2025-07-06T14:58:39Z","timestamp":1751813919000},"page":"71-108","source":"Crossref","is-referenced-by-count":0,"title":["What is the Impact of Internal Marketing Strategies on Organizational Talent Retention? A Case Study at Jupiter Marina Hotel"],"prefix":"10.2478","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9221-2099","authenticated-orcid":false,"given":"Fernando Acabado","family":"Romana","sequence":"first","affiliation":[{"name":"Management, Atl\u00e2ntica \u2013 Instituto Universit\u00e1rio , Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2305-0372","authenticated-orcid":false,"given":"Carlos Guillen","family":"Gestoso","sequence":"additional","affiliation":[{"name":"Management, Atl\u00e2ntica \u2013 Instituto Universit\u00e1rio , Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8836-0024","authenticated-orcid":false,"given":"Albino Anjos","family":"Lopes","sequence":"additional","affiliation":[{"name":"HR Management , Ismat , Portugal"}]}],"member":"374","published-online":{"date-parts":[[2025,7,6]]},"reference":[{"key":"2026040223083745247_j_joim-2025-0003_ref_001","unstructured":"Ahmed, P., & Rafiq, M. (2002). Internal marketing: Tools and concepts for customer \u2011focused management. Woburn: Butterworth-Heinemann."},{"key":"2026040223083745247_j_joim-2025-0003_ref_002","doi-asserted-by":"crossref","unstructured":"Akroush, M., Abu-ElSamen, A., Samawi, G., & Odetallah, A. (2013). Internal marketing and service quality in restaurants. Marketing Intelligence & Planning, 31(4), 304\u2013336. https:\/\/doi.org\/10.1108\/02634501311324834.","DOI":"10.1108\/02634501311324834"},{"key":"2026040223083745247_j_joim-2025-0003_ref_003","unstructured":"Allen, T. (2021). The pandemic is changing employee benefits. Harvard Business Review. Retrieved from https:\/\/hbr.org\/2021\/04\/the-pandemic-is-changing-employee-benefits. Access: 05.05.2025."},{"key":"2026040223083745247_j_joim-2025-0003_ref_004","doi-asserted-by":"crossref","unstructured":"Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4, 185\u2013206. https:\/\/doi.org\/10.1057\/bm.1996.42.","DOI":"10.1057\/bm.1996.42"},{"key":"2026040223083745247_j_joim-2025-0003_ref_005","doi-asserted-by":"crossref","unstructured":"Arthur, M. B., & Rousseau, D. M. (Eds.) (1996a). The boundaryless career: A new employment principle for a new organizational era. Oxford University Press.","DOI":"10.1093\/oso\/9780195100143.001.0001"},{"key":"2026040223083745247_j_joim-2025-0003_ref_006","doi-asserted-by":"crossref","unstructured":"Arthur, M. B., & Rousseau, D. M. (1996b). A career lexicon for the 21st century. Academy of Management Executive, 10(4), 28\u201339. https:\/\/doi.org\/10.5465\/AME.1996.3145317.","DOI":"10.5465\/ame.1996.3145317"},{"key":"2026040223083745247_j_joim-2025-0003_ref_007","unstructured":"Az\u00eado, D., Alves, H., & Wymer, W. (2012). Internal marketing in Portuguese health care. Public Policy and Administration, 11(4), 641\u2013658."},{"key":"2026040223083745247_j_joim-2025-0003_ref_008","doi-asserted-by":"crossref","unstructured":"Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501\u2013517. https:\/\/doi.org\/10.1108\/13620430410550754.","DOI":"10.1108\/13620430410550754"},{"key":"2026040223083745247_j_joim-2025-0003_ref_009","doi-asserted-by":"crossref","unstructured":"Beugelsdijk, S., & Welzel, C. (2018). Dimensions and dynamics of national culture: Synthesizing Hofstede with Inglehart. Journal of Cross \u2011Cultural Psychology, 49(10), 1469\u20131505. https:\/\/doi.org\/10.1177\/0022022118798505.","DOI":"10.1177\/0022022118798505"},{"key":"2026040223083745247_j_joim-2025-0003_ref_010","doi-asserted-by":"crossref","unstructured":"Blau, J. (1985). The measurement and prediction of career commitment. Journal of Occupational Psychology, 58(4), 277\u2013288. https:\/\/doi.org\/10.1111\/j.2044-8325.1985.tb00201.x.","DOI":"10.1111\/j.2044-8325.1985.tb00201.x"},{"key":"2026040223083745247_j_joim-2025-0003_ref_011","unstructured":"Chiavenato, I. (2003). Remunera\u00e7\u00e3o, benef\u00edcios e rela\u00e7\u00f5es de trabalho: Como reter talentos na organiza\u00e7\u00e3o (3rd ed). Atlas."},{"key":"2026040223083745247_j_joim-2025-0003_ref_012","unstructured":"Chiavenato, I. (2000). Administra\u00e7\u00e3o nos novos tempos (6th ed.). Rio de Janeiro: Campus."},{"key":"2026040223083745247_j_joim-2025-0003_ref_013","unstructured":"Chiavenato, I. (2004). Gest\u00e3o de pessoas: o novo papel dos recursos humanos nas organ-iza\u00e7\u00f5es (2nd ed., rev. e atual). Campus, Elsevier Publishing Company."},{"key":"2026040223083745247_j_joim-2025-0003_ref_014","unstructured":"Churchill Jr., G. A., & Peter, P. J. (2000). Marketing: Criando valor para os clientes (p. 449). Saraiva."},{"key":"2026040223083745247_j_joim-2025-0003_ref_015","unstructured":"Diniz, B. A., & Valdisser, C. R. (2018). Os 4P\u2019s de marketing com foco na comunica\u00e7\u00e3o: Um estudo de caso na Academia Alpha. GETEC, 7(18), 1\u201320."},{"key":"2026040223083745247_j_joim-2025-0003_ref_016","unstructured":"Drucker, P. F. (1973). Management: Tasks, responsibilities, practices. Harper & Row."},{"key":"2026040223083745247_j_joim-2025-0003_ref_017","unstructured":"Dutta, D., & Majumdar, B. (2019). IIMJOBS.com: Integrated analytics for talent management? Harvard Business Publishing. Retrieved from https:\/\/hbsp.harvard.edu\/product\/W19269-PDF-ENG. Access: 5.05.225."},{"key":"2026040223083745247_j_joim-2025-0003_ref_018","doi-asserted-by":"crossref","unstructured":"Edwards, M. (2010). An integrative review of employer branding and OB theory. Personnel Review, 39(1), 5\u201323. http:\/\/dx.doi.org\/10.1108\/00483481011012809.","DOI":"10.1108\/00483481011012809"},{"key":"2026040223083745247_j_joim-2025-0003_ref_019","unstructured":"Frey, J. (2020). How employee assistance programs can help your whole company address racism at work. Harvard Business Review. Retrieved from https:\/\/hbr.org\/2020\/10\/how--employee-assistance-programs-can-help-your-whole-company-address-racism-at-work. Access: 05.05.2025."},{"key":"2026040223083745247_j_joim-2025-0003_ref_020","doi-asserted-by":"crossref","unstructured":"Gon\u00e7alves de Freitas, I. R., Silveira, R. de O., Ramos, S. C., & Reis, G. G. (2024). Marca empregadora e equidade de g\u00eanero: Uma rela\u00e7\u00e3o necess\u00e1ria. RECAPE \u2013 Revista de Carreiras e Pessoas, 14(2), 247\u2013264. https:\/\/doi.org\/10.23925\/recape.v14i2.56772.","DOI":"10.23925\/recape.v14i2.56772"},{"key":"2026040223083745247_j_joim-2025-0003_ref_021","doi-asserted-by":"crossref","unstructured":"Gunz, H., Evans, M., & Jalland, M. (2000). Career boundaries in the \u2018boundaryless\u2019 world. M. A. Peiperl, M. B. Arthur, R. Goffee, & T. Morris (Eds.), Career frontiers: New conceptions of working lives (pp. 24\u201353). Oxford University Press.","DOI":"10.1093\/oso\/9780198296911.003.0002"},{"key":"2026040223083745247_j_joim-2025-0003_ref_022","doi-asserted-by":"crossref","unstructured":"Irani, Z., Beskese, A., & Love, P. E. D. (2004). Total quality management and corporate culture: Constructs of organisational excellence. Technovation, 24(8), 643\u2013650. http:\/\/dx.doi.org\/10.1016\/S0166-4972(02)00128-1.","DOI":"10.1016\/S0166-4972(02)00128-1"},{"key":"2026040223083745247_j_joim-2025-0003_ref_023","unstructured":"Jou, J., Chou, C., & Fu, F. (2008). Development of an instrument to measure internal marketing concept. The Journal of Applied Management and Entrepreneurship, 13(3), 66\u201379."},{"key":"2026040223083745247_j_joim-2025-0003_ref_024","unstructured":"Kotler, P. (1998). Administra\u00e7\u00e3o de Marketing: An\u00e1lise, planejamento, implementa\u00e7\u00e3o e controle (p. 97). Atlas."},{"key":"2026040223083745247_j_joim-2025-0003_ref_025","unstructured":"Kotler, P. (2000). Administra\u00e7\u00e3o de marketing: A edi\u00e7\u00e3o do novo mil\u00e9nio (10\u00aa ed.). Prentice Hall."},{"key":"2026040223083745247_j_joim-2025-0003_ref_026","unstructured":"Kotler, P., & Armstrong, G. (1993). Princ\u00edpios de marketing (5th ed.). (p. 29). Editora Prentice Hall do Brasil Ltda."},{"key":"2026040223083745247_j_joim-2025-0003_ref_027","unstructured":"Kotler, P., & Armstrong, G. (2007). Princ\u00edpios de marketing (12th ed.). Pearson Prentice Hall."},{"key":"2026040223083745247_j_joim-2025-0003_ref_028","unstructured":"Malhotra, N., Uslay, C., & Bayraktar, A. (2016). Internal relationship marketing. In Relationship marketing\u2019s inevitable shift from exchanges to value cocreating relationships. Harvard Business Publishing. Retrieved from https:\/\/hbsp.harvard.edu\/product\/BEP384-PDF-ENG. Access: 05.05.2025."},{"key":"2026040223083745247_j_joim-2025-0003_ref_029","unstructured":"Reis, F. L. dos. (2022). Investiga\u00e7\u00e3o cient\u00edfica e trabalhos acad\u00e9micos: Guia pr\u00e1tico (2\u00aa ed.). Edi\u00e7\u00f5es S\u00edlabo."},{"key":"2026040223083745247_j_joim-2025-0003_ref_030","unstructured":"W\u00f6cke, A., & Pearson, H. (2020). Air traffic and navigation services SOC limited: Talent management. Harvard Business Publishing. Retrieved from https:\/\/hbsp.harvard.edu\/product\/W20787-PDF-ENG. Access: 05.05.2025."},{"key":"2026040223083745247_j_joim-2025-0003_ref_031","doi-asserted-by":"crossref","unstructured":"Yang, H., & Coates, N. (2010). Internal marketing: Service quality in leisure services. Marketing Intelligence and Planning, 28(6), 754\u2013769. http:\/\/dx.doi.org\/10.1108\/02634501011078147.","DOI":"10.1108\/02634501011078147"}],"container-title":["Journal of Intercultural Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.sciendo.com\/pdf\/10.2478\/joim-2025-0003","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,2]],"date-time":"2026-04-02T23:08:49Z","timestamp":1775171329000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.sciendo.com\/article\/10.2478\/joim-2025-0003"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,3,1]]},"references-count":31,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2025,7,6]]},"published-print":{"date-parts":[[2025,3,1]]}},"alternative-id":["10.2478\/joim-2025-0003"],"URL":"https:\/\/doi.org\/10.2478\/joim-2025-0003","relation":{},"ISSN":["2543-831X"],"issn-type":[{"value":"2543-831X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,3,1]]}}}