{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,16]],"date-time":"2026-09-16T16:29:58Z","timestamp":1789576198006,"version":"build-2803163510"},"reference-count":11,"publisher":"Oceanside Publications Inc.","issue":"5","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["allergy asthma proc"],"published-print":{"date-parts":[[2026,9,1]]},"abstract":"\n Background:<\/jats:bold>\n Effective communication between physicians and the public has become increasingly important in the modern media environment. Pediatricians and allergist\/immunologists play a critical role in shaping public understanding of conditions such as food allergy, asthma,\n and vaccine safety.\n Objective:<\/jats:bold>\n The objective was to provide a practical framework for clinicians to engage effectively with media, improve public health messaging, and enhance patient outcomes through clear, accurate, and impactful communication.\n Methods:<\/jats:bold>\n This was a narrative review of literature that integrates health communication, media engagement, pediatric advocacy, allergy and immunology, public health messaging, vaccine communication, and asthma and food allergy education.\n Results:<\/jats:bold>\n Successful media engagement\n requires preparation, audience awareness, message clarity, and strategic delivery. Core principles include simplifying complex medical information; maintaining credibility; and focusing on key public health messages, such as early food introduction, asthma control, and vaccine safety. The\n RATIO framework (Research, Audience, Targeted Topic, Interview Redirecting, Optimism) provides a structured approach to media advocacy.\n Conclusion:<\/jats:bold>\n Physician engagement with media is an essential extension of clinical care. Effective communication can improve public understanding,\n counter misinformation, promote evidence-based health behaviors, and substantially affect adherence and preventive behaviors, particularly in vaccination and chronic disease management, particularly in pediatric populations.\n <\/jats:p>","DOI":"10.2500\/aap.2026.47.260059","type":"journal-article","created":{"date-parts":[[2026,9,5]],"date-time":"2026-09-05T04:50:20Z","timestamp":1788583820000},"page":"319-322","source":"Crossref","is-referenced-by-count":1,"title":["Effective media communication in allergy and immunology: A practical framework for pediatric advocacy"],"prefix":"10.2500","volume":"47","author":[{"given":"William E.","family":"Berger","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1355","reference":[{"key":"B1","doi-asserted-by":"crossref","first-page":"295","DOI":"10.1016\/j.pec.2008.11.015","article-title":"How does communication heal? 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