{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,21]],"date-time":"2026-01-21T08:58:29Z","timestamp":1768985909506,"version":"3.49.0"},"reference-count":72,"publisher":"Informa UK Limited","issue":"5","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Journal of Advertising Research"],"published-print":{"date-parts":[[2001,9]]},"DOI":"10.2501\/jar-41-5-33-52","type":"journal-article","created":{"date-parts":[[2015,12,18]],"date-time":"2015-12-18T18:27:50Z","timestamp":1450463270000},"page":"33-47","source":"Crossref","is-referenced-by-count":214,"title":["A Psychographic Analysis of Generation Y College Students"],"prefix":"10.1080","volume":"41","author":[{"given":"Joyce M","family":"Wolburg","sequence":"first","affiliation":[{"name":"Marquette University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"James","family":"Pokrywczynski","sequence":"additional","affiliation":[{"name":"Marquette University"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"301","published-online":{"date-parts":[[2001,9]]},"reference":[{"key":"e_1_3_2_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1996.10673496"},{"key":"e_1_3_2_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/074391569801700208"},{"key":"e_1_3_2_4_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1992.12466851"},{"key":"e_1_3_2_5_1","volume-title":"Advertising in America: The Consumer View","author":"Bauer Raymond","year":"1968","unstructured":"Bauer, Raymond, and Stephen Greyser. Advertising in America: The Consumer View. Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1968."},{"key":"e_1_3_2_6_1","doi-asserted-by":"publisher","DOI":"10.1086\/209154"},{"key":"e_1_3_2_7_1","article-title":"Don\u2019t Mislabel Gen X","author":"Benezra Karen","year":"1995","unstructured":"Benezra, Karen. \u2018Don\u2019t Mislabel Gen X\u2019 Brandweek, May 15, 1995.","journal-title":"Brandweek"},{"key":"e_1_3_2_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.1996.11104651"},{"key":"e_1_3_2_9_1","article-title":"What Can KG. Inequality? College","author":"Bernstein Aaron","year":"1999","unstructured":"Bernstein, Aaron. \u2018What Can KG. Inequality? College.\u2019 Business Week (Industrial\/Technology Edition) May 31, 1999.","journal-title":"Business Week (Industrial\/Technology Edition)"},{"issue":"1","key":"e_1_3_2_10_1","first-page":"13","article-title":"Young Adults Are Stereotyped by the Media, Too","volume":"83","author":"Bridge Junior","year":"1995","unstructured":"Bridge, Junior. \u2018Young Adults Are Stereotyped by the Media, Too.\u2019 The Quill 83, 1 (1995): 13.","journal-title":"The Quill"},{"key":"e_1_3_2_11_1","volume-title":"Proceedings of the 2000 Conference of the American Academy of Advertising","author":"Burns Kelli","unstructured":"Burns, Kelli. \u2018Branding in Cyberspace: Using the Congruity of Consumer and Web Site Personality to Unravel Online User Satisfaction.\u2019 Proceedings of the 2000 Conference of the American Academy of Advertising, Newport, RI. In press."},{"key":"e_1_3_2_12_1","article-title":"Selling the College Market","author":"Burns Pete E. F.","year":"1926","unstructured":"Burns, Pete E. F. \u2018Selling the College Market.\u2019 Printers\u2019 Ink, October 7, 1926.","journal-title":"Printers\u2019 Ink"},{"key":"e_1_3_2_13_1","volume-title":"The Role of Advertising","author":"Carey James W.","year":"1960","unstructured":"Carey, James W. \u2018Advertising: An Institutional Approach.\u2019 In The Role of Advertising, Charles H. Sandage and Vernon Fryburger, eds. Homewood, IL: Richard D. Irwin, Inc., 1960."},{"key":"e_1_3_2_14_1","article-title":"Setting Their Sites on Generation \u2018Y\u2019","author":"Cheng Kipp","year":"1999","unstructured":"Cheng Kipp. \u2018Setting Their Sites on Generation \u2018Y\u2019.\u2019 Adweek, August 9, 1999.","journal-title":"Adweek"},{"key":"e_1_3_2_15_1","volume-title":"Paper presented at the national conference of the American Academy of Advertising","author":"Choi Sejung Marina","year":"2000","unstructured":"Choi, Sejung Marina, Nora Rifon, Carrie S. Trimble, Bonnie B. Reece, Janice Bukovac, lad Yung Kyun Choi. \u2018Information Content ir Magazine, Television and Internet Adverking: A Comparison and Update.\u2019 Paper presented at the national conference of the American Academy of Advertising, April 2000, Newport, RI."},{"key":"e_1_3_2_16_1","volume-title":"Generation X: Tales for An Accelerated Culture","author":"Coupland Douglas","year":"1991","unstructured":"Coupland, Douglas. Generation X: Tales for An Accelerated Culture. New York: St. Martin\u2019s l\u2019ress, 1991."},{"key":"e_1_3_2_17_1","article-title":"Consumers Less Likely to Trust Web Advertisements: MPA","author":"Diaz Ann-Christine","year":"2000","unstructured":"Diaz, Ann-Christine. \u2018Consumers Less Likely to Trust Web Advertisements: MPA.\u2019 Advertising Age, March 20, 2000.","journal-title":"Advertising Age"},{"key":"e_1_3_2_18_1","article-title":"The Media Wakes Up to Generation X.\u2019","author":"Donaton Scott","year":"1993","unstructured":"Donaton, Scott. \u2018The Media Wakes Up to Generation X.\u2019 Advertising Age, Feb. 1, 1993.","journal-title":"Advertising Age"},{"key":"e_1_3_2_19_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.1995.10505022"},{"key":"e_1_3_2_20_1","article-title":"\u2018Spangles\u2019 Strikes Pay Dirt ii: the College Market","author":"Dumont Harry","year":"1920","unstructured":"Dumont, Harry. \u2018\u2018Spangles\u2019 Strikes Pay Dirt ii: the College Market.\u2019 Sales Management, April 6, 1920.","journal-title":"Sales Management"},{"key":"e_1_3_2_21_1","article-title":"Bonneville Gets Attitude Infusion","author":"Geisi Steve","year":"1997","unstructured":"Geisi, Steve. \u2018Bonneville Gets Attitude Infusion,\u2019 Brandweek, January 6, 1997.","journal-title":"Brandweek"},{"key":"e_1_3_2_22_1","article-title":"The College Market for Air-raft","author":"George Lloyd","year":"1920","unstructured":"George, Lloyd. \u2018The College Market for Air-raft.\u2019 Airway Age, May 1920.","journal-title":"Airway Age"},{"key":"e_1_3_2_23_1","article-title":"Making Youth the Bull\u2019s-Eye of tic Advertising Target","author":"Giles Ray","year":"1922","unstructured":"Giles, Ray. \u2018Making Youth the Bull\u2019s-Eye of tic Advertising Target.\u2019 Printers\u2019 Ink, September 14, 1922.","journal-title":"Printers\u2019 Ink"},{"issue":"44","key":"e_1_3_2_24_1","first-page":"33","article-title":"Reinvent Brands for Gen-Y Group","volume":"20","author":"Gill David","year":"1999","unstructured":"Gill, David. \u2018Reinvent Brands for Gen-Y Group.\u2019 Home Textiles Today 20, 44 (1999): 33.","journal-title":"Home Textiles Today"},{"key":"e_1_3_2_25_1","article-title":"A Politics for Generation X","author":"Halstead Ted","year":"1999","unstructured":"Halstead, Ted. \u2018A Politics for Generation X.\u2019 Atlantic Monthly, August 1999.","journal-title":"Atlantic Monthly"},{"key":"e_1_3_2_26_1","article-title":"Psychographics: Q\u2019est-ce que c\u2019est?","author":"Heath Rebecca P.","year":"1995","unstructured":"Heath, Rebecca P. \u2018Psychographics: Q\u2019est-ce que c\u2019est?\u2019 American Demographics, November 1995.","journal-title":"American Demographics"},{"key":"e_1_3_2_27_1","volume-title":"Was There a Pepsi Generation Before Pepsi Discovered It","author":"Hollander Stanley C.","year":"1992","unstructured":"Hollander, Stanley C., and Richard Germain. Was There a Pepsi Generation Before Pepsi Discovered It. Lincolnwood, IL: NTC Publishing, 1992."},{"key":"e_1_3_2_28_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.4220120105"},{"key":"e_1_3_2_29_1","unstructured":"Internet Advertising Bureau. \u2018Advertising Effectiveness Study Executive Summary.\u2019 1998: http:\/\/www.mbinteractive.com\/site\/iab\/exec.html"},{"key":"e_1_3_2_30_1","article-title":"Targeting All Ages","author":"Janoff Barry","year":"1999","unstructured":"Janoff, Barry. \u2018Targeting All Ages.\u2019 Progressive Grocer, April 1999.","journal-title":"Progressive Grocer"},{"key":"e_1_3_2_31_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1990.10673175"},{"key":"e_1_3_2_32_1","article-title":"Understanding","author":"Kapner Suzanne","year":"1997","unstructured":"Kapner, Suzanne. \u2018Understanding.\u2019 Restaurant Business, July 15, 1997.","journal-title":"Restaurant Business"},{"key":"e_1_3_2_33_1","volume-title":"The Uses of Mass Communications: Current Perspectives on Gratifications Research","author":"Katz Elihu","year":"1974","unstructured":"Katz, Elihu, Jay C. Blumier, and Michael Gurevitch. \u2018Utilization of Mass Communication by the Individual.\u2019 In The Uses of Mass Communications: Current Perspectives on Gratifications Research, Jay G. Blumler and Elihu Katz, eds. Beverly Hills, CA: Sage,1974."},{"key":"e_1_3_2_34_1","doi-asserted-by":"publisher","DOI":"10.2307\/2094393"},{"issue":"1","key":"e_1_3_2_35_1","first-page":"173","article-title":"The Perceived Informativeness of National and Retail Advertising","volume":"10","author":"King Karen Whitehall","year":"1987","unstructured":"King, Karen Whitehall, Leonard N. Ruto, Spencer F. Tinkham, and James Pokrywczynski. \u2018The Perceived Informativeness of National and Retail Advertising.\u2019 Current Issues and Research in Advertising 10, 1 (1987): 173\u201398.","journal-title":"Current Issues and Research in Advertising"},{"key":"e_1_3_2_36_1","article-title":"Want to Catch Gen X? Try Looking on the Web","author":"Koss-Feder Laura","year":"1998","unstructured":"Koss-Feder, Laura. \u2018Want to Catch Gen X? Try Looking on the Web.\u2019 Marketing News, June 8, 1998.","journal-title":"Marketing News"},{"key":"e_1_3_2_37_1","doi-asserted-by":"publisher","DOI":"10.1177\/089124391005002002"},{"key":"e_1_3_2_38_1","article-title":"The Packaging (and Re-packaging) of a Generation","author":"Lipsey David","year":"1994","unstructured":"Lipsey, David, and Alexander Asrams. \u2018The Packaging (and Re-packaging) of a Generation.\u2019 Harper\u2019s Magazine, July 1994.","journal-title":"Harper\u2019s Magazine"},{"key":"e_1_3_2_39_1","volume-title":"Theories of Human Communication","author":"Littlejohn Stephen W.","year":"1996","unstructured":"Littlejohn, Stephen W. Theories of Human Communication. New York, NY: Wadsworth Publishing Company, 1996."},{"key":"e_1_3_2_40_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.4220110502"},{"issue":"26","key":"e_1_3_2_41_1","first-page":"3","article-title":"\u2018Net Bid for Advertisements Tests Privacy","volume":"32","author":"Machlis Sharon","year":"1998","unstructured":"Machlis, Sharon. \u2018\u2018Net Bid for Advertisements Tests Privacy\u2019 Computerworld 32, 26 (1998): 3\u20134.","journal-title":"Computerworld"},{"key":"e_1_3_2_42_1","volume-title":"Sociology of Mass Communications","author":"McQuail Dennis","year":"1972","unstructured":"McQuail, Dennis, Jay G. Blumier, and J. R. Brown. \u2018The Television Audience: A Revised Perspective.\u2019 In Sociology of Mass Communications, Dennis McQuail, ed. Harmondsworth: Penguin, 1972."},{"key":"e_1_3_2_43_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1999.12466594"},{"key":"e_1_3_2_44_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1994.12466931"},{"key":"e_1_3_2_45_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224297704100107"},{"key":"e_1_3_2_46_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1998.10673553"},{"key":"e_1_3_2_47_1","article-title":"Generation Y","author":"Neuborne Ellen","year":"1999","unstructured":"Neuborne, Ellen, and Kathleen Kerwin. \u2018Generation Y.\u2019 Business Week, February 15, 1999.","journal-title":"Business Week"},{"issue":"3","key":"e_1_3_2_48_1","first-page":"263","article-title":"Consumer Validation of National Advertisements","volume":"60","author":"Norris Vincent","year":"1983","unstructured":"Norris, Vincent. \u2018Consumer Validation of National Advertisements.\u2019 Journalism Quarterly 60, 3 (1983): 263\u201368.","journal-title":"Journalism Quarterly"},{"key":"e_1_3_2_49_1","volume-title":"Persuasion","author":"O\u2019Keefe Daniel J.","year":"1990","unstructured":"O\u2019Keefe, Daniel J. Persuasion, Newbury Park, CA: Sage, 1990."},{"key":"e_1_3_2_50_1","doi-asserted-by":"publisher","DOI":"10.1037\/h0048153"},{"key":"e_1_3_2_51_1","doi-asserted-by":"publisher","DOI":"10.1080\/23808985.1984.11678570"},{"key":"e_1_3_2_52_1","volume-title":"Advertising in Society","author":"Pollay Richard","year":"1989","unstructured":"Pollay, Richard. \u2018The Distorted Mirror.\u2019 In Advertising in Society, Roxanne Hovland and Gary B. Wilcox, eds. Lincolnwood, IL: NTC Business Books, 1989."},{"key":"e_1_3_2_53_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224299305700307"},{"key":"e_1_3_2_54_1","article-title":"The Lost Generation","author":"Reese Shelly","year":"1997","unstructured":"Reese, Shelly. \u2018The Lost Generation.\u2019 American Demographics, April 1997.","journal-title":"American Demographics"},{"key":"e_1_3_2_55_1","volume-title":"Marketing to Generation X","author":"Ritchie Karen","year":"1995","unstructured":"Ritchie, Karen. Marketing to Generation X. New York, NY: Lexington Books, 1995a."},{"key":"e_1_3_2_56_1","article-title":"Sophisticated, Cynical, and \u2018Surfing.\u2019","author":"Ritchie Karen","year":"1995","unstructured":"Ritchie, Karen, \u2018Sophisticated, Cynical, and \u2018Surfing.\u2019\u2019 American Demographics, June 1995b.","journal-title":"American Demographics"},{"key":"e_1_3_2_57_1","article-title":"When Generation X Buys Brand X","author":"Ritchie Karen","year":"1995","unstructured":"Ritchie, Karen, \u2018When Generation X Buys Brand X.\u2019 Brandweek, May 15, 1995c.","journal-title":"Brandweek"},{"key":"e_1_3_2_58_1","article-title":"The Boom Tube","author":"Rosenthal Nicole","year":"1998","unstructured":"Rosenthal, Nicole. \u2018The Boom Tube.\u2019 Adweek-Eastern Edition, May 18, 1998.","journal-title":"Adweek-Eastern Edition"},{"key":"e_1_3_2_59_1","article-title":"The Changing College Market","author":"Russell Frederick A.","year":"1926","unstructured":"Russell, Frederick A. \u2018The Changing College Market.\u2019 Sales Management, December 25, 1926.","journal-title":"Sales Management"},{"key":"e_1_3_2_60_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1972.10672465"},{"key":"e_1_3_2_61_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1998.12466562"},{"key":"e_1_3_2_62_1","volume-title":"Social Psychology","author":"Sherif Muzafer","year":"1969","unstructured":"Sherif, Muzafer, and Carolyn W. Sherif. Social Psychology. New York, NY: Harper & Row, 1969."},{"key":"e_1_3_2_63_1","volume-title":"Rocking the Ages: The Yankelovich Report on Generational Marketing","author":"Smith J. Walker","year":"1997","unstructured":"Smith, J. Walker, and Ann Clurman. Rocking the Ages: The Yankelovich Report on Generational Marketing. New York, NY: HarperCollins Publishers, Inc., 1997."},{"key":"e_1_3_2_64_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1998.10673553"},{"key":"e_1_3_2_65_1","article-title":"Y Not Love?","author":"Stapinski Helene","year":"1999","unstructured":"Stapinski, Helene. \u2018Y Not Love?\u2019 American Demographics, February 1999.","journal-title":"American Demographics"},{"key":"e_1_3_2_66_1","doi-asserted-by":"publisher","DOI":"10.1108\/08876049310038391"},{"issue":"9","key":"e_1_3_2_67_1","first-page":"34","article-title":"The XFactor","volume":"18","author":"Stepp Carl","year":"1996","unstructured":"Stepp, Carl. \u2018The XFactor\u2019 American Journalism Review 18, 9 (1996): 34\u201338.","journal-title":"American Journalism Review"},{"key":"e_1_3_2_68_1","doi-asserted-by":"publisher","DOI":"10.1080\/02642069300000051"},{"key":"e_1_3_2_69_1","article-title":"The Rise of the Net-Generation","author":"Tapscott Don","year":"1996","unstructured":"Tapscott, Don. \u2018The Rise of the Net-Generation.\u2019 Advertising Age, October 14, 1996.","journal-title":"Advertising Age"},{"issue":"21","key":"e_1_3_2_70_1","first-page":"664","article-title":"How Do You Target a Market That Wants to Be Left Alone?","volume":"62","author":"Thau Richard","year":"1996","unstructured":"Thau, Richard. \u2018How Do You Target a Market That Wants to Be Left Alone?\u2019 Vital Speeches of the Day 62, 21 (1996): 664\u201367.","journal-title":"Vital Speeches of the Day"},{"key":"e_1_3_2_71_1","article-title":"The X Market","author":"Tieszen Lori","year":"1996","unstructured":"Tieszen, Lori. \u2018The X Market.\u2019 Beverage World, December 15, 1996.","journal-title":"Beverage World"},{"key":"e_1_3_2_72_1","article-title":"The Young and Uninsured","author":"Wellner Alison Stein","year":"1999","unstructured":"Wellner, Alison Stein. \u2018The Young and Uninsured.\u2019 American Demographics, February 1999.","journal-title":"American Demographics"},{"key":"e_1_3_2_73_1","article-title":"Why Young People Are Tuning out the News","author":"Wu Amy","year":"1997","unstructured":"Wu, Amy. \u2018Why Young People Are Tuning out the News.\u2019 Editor & Publisher, January 25,1997.","journal-title":"Editor & Publisher"}],"container-title":["Journal of Advertising Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.2501\/jar-41-5-33-52","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,1,20]],"date-time":"2026-01-20T19:55:44Z","timestamp":1768938944000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.2501\/jar-41-5-33-52"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2001,9]]},"references-count":72,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2001,9]]}},"alternative-id":["10.2501\/jar-41-5-33-52"],"URL":"https:\/\/doi.org\/10.2501\/jar-41-5-33-52","relation":{},"ISSN":["0021-8499","1740-1909"],"issn-type":[{"value":"0021-8499","type":"print"},{"value":"1740-1909","type":"electronic"}],"subject":[],"published":{"date-parts":[[2001,9]]}}}