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Our method development is rooted in eminent social network theories that reveal several forces central to social persuasion, including social influence, entity similarity, and structural equivalence. Our method innovatively integrates these forces to predict top persuaders in a social network, in contrast to existing methods that primarily focus on social influence. Specifically, we introduce persuasion probability that denotes the likelihood of persuasion conditioned on these forces. We then propose how to estimate persuasion probabilities, develop an algorithm to predict top persuaders using the estimated persuasion probabilities, and analyze the theoretical property of the algorithm. We conduct an extensive evaluation with real-world social network data and show that our method substantially outperforms prevalent methods from representative previous research and salient industry practices.<\/jats:p>","DOI":"10.25300\/misq\/2018\/13211","type":"journal-article","created":{"date-parts":[[2018,1,29]],"date-time":"2018-01-29T13:05:21Z","timestamp":1517231121000},"page":"63-82","source":"Crossref","is-referenced-by-count":45,"title":["Top Persuader Prediction for Social Networks1"],"prefix":"10.25300","volume":"42","author":[{"given":"Xiao","family":"Fang","sequence":"first","affiliation":[{"name":"Lerner College of Business and Economics, University of Delaware, Newark, DE 19716-3130 U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Paul Jen-Hwa","family":"Hu","sequence":"additional","affiliation":[{"name":"David Eccles School of Business, University of Utah, Salt Lake City, UT 84112 U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"10933","published-online":{"date-parts":[[2018,3,1]]},"reference":[{"key":"2025082212164873000_b1-04_13211_ra_fanghu","first-page":"207","article-title":"Identifying the Influential Bloggers in a Community","author":"Agarwal","year":"2008"},{"issue":"2","key":"2025082212164873000_b2-04_13211_ra_fanghu","doi-asserted-by":"crossref","first-page":"277","DOI":"10.1287\/isre.1080.0194","article-title":"Research Note-Social Interactions and the \u2018Digital Divide\u2019: Explaining Variations in Internet Use","volume":"20","author":"Agarwal","year":"2009","journal-title":"Information Systems Research"},{"key":"2025082212164873000_b3-04_13211_ra_fanghu","doi-asserted-by":"crossref","first-page":"378","DOI":"10.1038\/35019019","article-title":"Error and Attack Tolerance of Complex Networks","volume":"406","author":"Albert","year":"2000","journal-title":"Nature"},{"key":"2025082212164873000_b4-04_13211_ra_fanghu","first-page":"7","article-title":"Influence and Correlation in Social Networks","author":"Anagnostopoulos","year":"2008"},{"issue":"51","key":"2025082212164873000_b5-04_13211_ra_fanghu","doi-asserted-by":"crossref","first-page":"21544","DOI":"10.1073\/pnas.0908800106","article-title":"Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks","volume":"106","author":"Aral","year":"2009","journal-title":"Proceedings of the National Academy of Sciences"},{"issue":"6092","key":"2025082212164873000_b6-04_13211_ra_fanghu","doi-asserted-by":"crossref","first-page":"337","DOI":"10.1126\/science.1215842","article-title":"Identifying Influential and Susceptible Members of Social Networks","volume":"337","author":"Aral","year":"2012","journal-title":"Science"},{"issue":"5837","key":"2025082212164873000_b7-04_13211_ra_fanghu","doi-asserted-by":"crossref","first-page":"472","DOI":"10.1126\/science.1146930","article-title":"The Scientific Research Potential of Virtual Worlds","volume":"317","author":"Bainbridge","year":"2007","journal-title":"Science"},{"key":"2025082212164873000_b8-04_13211_ra_fanghu","first-page":"65","article-title":"Everyone\u2019s an Influencer: Quantifying Influence on Twitter","author":"Bakshy","year":"2011"},{"issue":"5","key":"2025082212164873000_b9-04_13211_ra_fanghu","doi-asserted-by":"crossref","first-page":"1403","DOI":"10.1111\/j.1468-0262.2006.00709.x","article-title":"Who\u2019s Who in Networks. 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