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The increased connectivity and dynamism invited unexpected and significant architectural and organizational shifts that moved the platform toward an ecosystem-centered organizing logic. CAS theory and its notion of constrained generating procedures (CGPs) are used to analyze how new connections and interactions produced a multilevel and nonlinear change in the platform organization. We offer two main contributions. First, we provide a novel empirical analysis of how product platform digitization leads to phase transitions and show the mediating role of three mechanisms in this process treated as CGPs: interaction rules, design control, and stimuli-response variety. Second, we demonstrate the multilevel and recursive nature of digitally driven growth in physical product platforms.<\/jats:p>","DOI":"10.25300\/misq\/2020\/14520","type":"journal-article","created":{"date-parts":[[2020,3,4]],"date-time":"2020-03-04T16:13:37Z","timestamp":1583338417000},"page":"129-154","source":"Crossref","is-referenced-by-count":186,"title":["Digitization and Phase Transitions in Platform Organizing Logics: Evidence from the Process Automation Industry"],"prefix":"10.25300","volume":"44","author":[{"given":"Johan","family":"Sandberg","sequence":"first","affiliation":[{"name":"Swedish Center for Digital Innovation, Department of Informatics, Ume\u00e5 University, 87 Ume\u00e5, Sweden"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jonny","family":"Holmstr\u00f6m","sequence":"additional","affiliation":[{"name":"Swedish Center for Digital Innovation, Department of Informatics, Ume\u00e5 University, 87 Ume\u00e5, Sweden"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kalle","family":"Lyytinen","sequence":"additional","affiliation":[{"name":"Weatherhead School of Management, Case Western Reserve University, Cleveland, OH 44106 U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"10933","published-online":{"date-parts":[[2020,3,1]]},"reference":[{"key":"2025090915510647000_b1-05_14520_si_cis_sandbergholmstrom","unstructured":"ABB\n          . 2000. 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