{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T16:21:21Z","timestamp":1777738881363,"version":"3.51.4"},"reference-count":38,"publisher":"MIS Quarterly","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,6,1]]},"abstract":"<jats:p>In this study, we ask what drives the success or failure of various supply-side anti-piracy enforcement actions such as piracy website blocking. We do this in the context of three court-ordered events affecting consumers in the United Kingdom: We first study Internet Service Providers\u2019 blocking of 53 video piracy sites in 2014 and of 19 piracy sites in 2013, and we then study the blocking of a single dominant site, \u201cThe Pirate Bay,\u201d in 2012.<\/jats:p>\n               <jats:p>We show that blocking 53 sites in 2014 caused treated users to decrease piracy and to increase their usage of legal subscription sites between 7% and 12%. It also caused an increase in new paid subscriptions. We find similar results for the blocking of 19 piracy sites in 2013. However, blocking a single site in 2012 caused no increase in usage of legal sites but instead caused users to increase visits to other unblocked piracy sites and VPN sites. We find evidence that increased search and learning costs associated with piracy drive the effectiveness of blocking multiple sites rather than just one primary site.<\/jats:p>\n               <jats:p>This suggests that to increase legal IP use when faced with a dominant piracy channel, the optimal policy response must block multiple channels of access to pirated content, a distinction that the current literature has not made clear.<\/jats:p>","DOI":"10.25300\/misq\/2020\/15791","type":"journal-article","created":{"date-parts":[[2021,1,14]],"date-time":"2021-01-14T15:21:05Z","timestamp":1610637665000},"page":"631-660","source":"Crossref","is-referenced-by-count":15,"title":["The Effect of Piracy Website Blocking on Consumer Behavior"],"prefix":"10.25300","volume":"44","author":[{"given":"Brett","family":"Danaher","sequence":"first","affiliation":[{"name":"Argyros School of Business and Economics, Chapman University, Orange, CA 90041 U.S.A."}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jonathan","family":"Hersh","sequence":"additional","affiliation":[{"name":"Argyros School of Business and Economics, Chapman University, Orange, CA 90041 U.S.A."}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michael D.","family":"Smith","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rahul","family":"Telang","sequence":"additional","affiliation":[{"name":"School of Information Systems and Management, Heinz College, Carnegie Mellon University, Pittsburgh, PA U.S.A."}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"10933","published-online":{"date-parts":[[2020,6,1]]},"reference":[{"key":"2025082211205416300_b1-05_15791_ra_danaherhersh","doi-asserted-by":"crossref","first-page":"90","DOI":"10.1016\/j.jebo.2014.04.026","article-title":"Piracy and Music Sales: The Effect of an Anti-Piracy Law","volume":"105","author":"Adermon","year":"2014","journal-title":"Journal of Economics Behavior and Organization"},{"issue":"3","key":"2025082211205416300_b2-05_15791_ra_danaherhersh","doi-asserted-by":"crossref","first-page":"656","DOI":"10.1287\/isre.2018.0778","article-title":"Catch Me If You Can: Effectiveness and Consequences of Online Copyright Enforcement","volume":"29","author":"Aguiar","year":"2018","journal-title":"Information Systems Research"},{"issue":"3","key":"2025082211205416300_b3-05_15791_ra_danaherhersh","doi-asserted-by":"crossref","first-page":"187","DOI":"10.1016\/j.infoecopol.2012.08.002","article-title":"Movie Piracy and Sales Displacement in Two Samples of Chinese Consumers","volume":"24","author":"Bai","year":"2012","journal-title":"Information Economics and Policy"},{"issue":"1","key":"2025082211205416300_b4-05_15791_ra_danaherhersh","doi-asserted-by":"crossref","first-page":"91","DOI":"10.1086\/501085","article-title":"Impact of Legal Threats on Online Music Sharing Activity: An Analysis of Music Industry Legal Actions","volume":"49","author":"Bhattacharjee","year":"2006","journal-title":"Journal of Law and Economics"},{"issue":"2","key":"2025082211205416300_b5-05_15791_ra_danaherhersh","first-page":"15","article-title":"Piracy and the Demand for Films: Analysis of Piracy Behavior in French Universities","volume":"3","author":"Bounie","year":"2006","journal-title":"Review of Economic Research on Copyright Issues"},{"issue":"1","key":"2025082211205416300_b6-05_15791_ra_danaherhersh","first-page":"38","article-title":"Do Minimum Wages Reduce Unemployment? A Case Study of California","volume":"46","author":"Card","year":"1992","journal-title":"Industrial and Labor Relations Review"},{"issue":"3","key":"2025082211205416300_b7-05_15791_ra_danaherhersh","doi-asserted-by":"crossref","first-page":"414","DOI":"10.1162\/rest.90.3.414","article-title":"Bootstrap-Based Improvements for Inference with Clustered Standard Errors","volume":"90","author":"Cameron","year":"2008","journal-title":"Review of Economics and Statistics"},{"key":"2025082211205416300_b8-05_15791_ra_danaherhersh","doi-asserted-by":"crossref","DOI":"10.1017\/CBO9780511811241","volume-title":"Microeconometrics: Methods and Applications","author":"Cameron","year":"2005"},{"issue":"3","key":"2025082211205416300_b9-05_15791_ra_danaherhersh","doi-asserted-by":"crossref","first-page":"255","DOI":"10.1287\/isre.13.3.255.78","article-title":"Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage 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