{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,4]],"date-time":"2026-06-04T06:39:48Z","timestamp":1780555188765,"version":"3.54.1"},"reference-count":143,"publisher":"MIS Quarterly","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022,6,1]]},"abstract":"<jats:p>Digital product innovation involves a meaning-making process. Designers of digital innovations often challenge established product meanings as they digitize physical products, such as cars, toothbrushes, and water bottles. A significant problem for product designers, however, is striking the right balance between the newness and comprehensibility of product meanings. Failure to do so may result in a digital product innovation that is too conventional or difficult to relate to or understand. Yet, the extant digital product innovation literature pays little, if any, attention to product meaning. To fill this void, this study examines a digital product innovation project in which product designers created a digital theater with product meanings beyond those of the traditional movie theater. Our theory, grounded in in-depth data collection and analysis, explains how product designers attribute meanings to their products in the process of digital innovation by enacting two meaning-making loops: a reinforcing loop that makes the product meaning comprehensible, and a differentiating loop that captures emerging product meanings. The two loops come together via meaning sedimentation, through which a new core product meaning is created. Our study contributes to the digital product innovation literature by shedding light on the essential role of meaning-making in innovation and offers an explanatory process theory.<\/jats:p>","DOI":"10.25300\/misq\/2022\/15252","type":"journal-article","created":{"date-parts":[[2022,10,17]],"date-time":"2022-10-17T15:07:26Z","timestamp":1666019246000},"page":"947-976","source":"Crossref","is-referenced-by-count":29,"title":["Product Meaning in Digital Product Innovation"],"prefix":"10.25300","volume":"46","author":[{"given":"Gongtai","family":"Wang","sequence":"first","affiliation":[{"name":"Smith School of Business, Queen\u2019s University, Kingston, Ontario, Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ola","family":"Henfridsson","sequence":"additional","affiliation":[{"name":"Miami Herbert Business School, University of Miami, Coral Gables, FL, U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Joe","family":"Nandhakumar","sequence":"additional","affiliation":[{"name":"Warwick Business School, University of Warwick, Coventry, U.K."}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Youngjin","family":"Yoo","sequence":"additional","affiliation":[{"name":"Weatherhead School of Management, Case Western University, Cleveland, OH, U.S.A."}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"10933","published-online":{"date-parts":[[2022,6,1]]},"reference":[{"issue":"4","key":"2025082212275320200_b1-08_15252_ra_wang","doi-asserted-by":"crossref","first-page":"918","DOI":"10.1016\/j.jesp.2012.02.008","article-title":"Enclothed cognition","volume":"48","author":"Adam","year":"2012","journal-title":"Journal of Experimental Social Psychology"},{"issue":"3","key":"2025082212275320200_b2-08_15252_ra_wang","doi-asserted-by":"crossref","first-page":"163","DOI":"10.1287\/stsc.2016.0015","article-title":"Who are you? \u2026 I really wanna know\u201d: Product meaning and competitive positioning in the nascent synthesizer industry","volume":"1","author":"Anthony","year":"2016","journal-title":"Strategy Science"},{"issue":"5","key":"2025082212275320200_b3-08_15252_ra_wang","doi-asserted-by":"crossref","first-page":"1505","DOI":"10.1287\/orsc.1110.0681","article-title":"Accidental innovation: Supporting valuable unpredictability in the creative process","volume":"23","author":"Austin","year":"2012","journal-title":"Organization Science"},{"issue":"4","key":"2025082212275320200_b4-08_15252_ra_wang","doi-asserted-by":"crossref","first-page":"496","DOI":"10.2307\/258555","article-title":"Organizational theories: Some criteria for evaluation","volume":"14","author":"Bacharach","year":"1989","journal-title":"Academy of Management Review"},{"issue":"1","key":"2025082212275320200_b5-08_15252_ra_wang","first-page":"154","article-title":"Achieving rigor in literature reviews: Insights from qualitative data analysis and tool-support","volume":"37","author":"Bandara","year":"2015","journal-title":"Communications of the Association for Information Systems"},{"issue":"1","key":"2025082212275320200_b6-08_15252_ra_wang","doi-asserted-by":"crossref","first-page":"135","DOI":"10.25300\/MISQ\/2015\/39:1.03","article-title":"Service innovation in the digital age","volume":"39","author":"Barrett","year":"2015","journal-title":"MIS Quarterly"},{"issue":"5","key":"2025082212275320200_b7-08_15252_ra_wang","doi-asserted-by":"crossref","first-page":"1448","DOI":"10.1287\/orsc.1100.0639","article-title":"Reconfiguring boundary relations: Robotic innovations in pharmacy work","volume":"23","author":"Barrett","year":"2012","journal-title":"Organization Science"},{"key":"2025082212275320200_b8-08_15252_ra_wang","unstructured":"bbc.com\n            \n          . 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