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Using a unique data set on two completion-contingent incentive programs from a popular online aesthetic medicine platform, we examine user responses to reward thresholds. We found that after users reach a threshold to obtain a monetary reward, they are less likely to continue contributing UGC, suggesting a minimal-effort effect. Our findings indicate that social approval from peers helps to mitigate unintended user responses to monetary reward policies. We also observed that monetary rewards primarily improve the quality and website traffic of low- to moderate-quality contributions.<\/jats:p>","DOI":"10.25300\/misq\/2022\/17369","type":"journal-article","created":{"date-parts":[[2023,9,29]],"date-time":"2023-09-29T17:14:55Z","timestamp":1696007695000},"page":"1015-1044","source":"Crossref","is-referenced-by-count":22,"title":["Motivating User-Generated Content: The Unintended Consequences of Incentive Thresholds"],"prefix":"10.25300","volume":"47","author":[{"given":"Liuyi","family":"He","sequence":"first","affiliation":[{"name":"Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai, China"}]},{"given":"Jifeng","family":"Luo","sequence":"additional","affiliation":[{"name":"Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai, China"}]},{"given":"Yisong","family":"Tang","sequence":"additional","affiliation":[{"name":"Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai, China"}]},{"given":"Zhiyan","family":"Wu","sequence":"additional","affiliation":[{"name":"School of Management, Shanghai University of International Business and Economics, Shanghai, China"}]},{"given":"Han","family":"Zhang","sequence":"additional","affiliation":[{"name":"Scheller College of Business, Georgia Institute of Technology. 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