{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,5]],"date-time":"2026-06-05T09:44:37Z","timestamp":1780652677082,"version":"3.54.1"},"reference-count":44,"publisher":"Informa UK Limited","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["International Journal of Electronic Commerce"],"published-print":{"date-parts":[[2007,7]]},"DOI":"10.2753\/jec1086-4415110405","type":"journal-article","created":{"date-parts":[[2007,8,14]],"date-time":"2007-08-14T16:08:16Z","timestamp":1187107696000},"page":"125-148","source":"Crossref","is-referenced-by-count":1485,"title":["The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement"],"prefix":"10.1080","volume":"11","author":[{"given":"Do-Hyung","family":"Park","sequence":"first","affiliation":[{"name":"a Korea Advanced Institute of Science and Technology Business School"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jumin","family":"Lee","sequence":"additional","affiliation":[{"name":"b Department of Management Information Systems, Korea Advanced Institute of Science and Technology Business School"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ingoo","family":"Han","sequence":"additional","affiliation":[{"name":"a Korea Advanced Institute of Science and Technology Business School"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"301","published-online":{"date-parts":[[2014,12,8]]},"reference":[{"key":"E00001","unstructured":"Alba, J.; Lynch, J.; Weitz, B.; Janiszewski, C.; Lutz, R.; Sawyer, A.; and Wood, S. Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing<\/i>, 61<\/b>, 3 (1997), 38-53."},{"key":"E00002","unstructured":"Arndt, J. Word of mouth advertising and informal communication. In F.D. Cox (ed.), Risk Taking and Information Handling in Consumer Behavior.<\/i> Boston: Harvard University, Division of Research, Graduate School of Business Administration, 1967, pp. 188-239."},{"key":"E00003","unstructured":"Bailey, J.E., and Pearson, S.W. Development of a tool for measuring and analyzing computer user satisfaction. Management Science<\/i>, 29<\/b>, 5 (1983), 530-545."},{"key":"E00004","unstructured":"Bickart, B., and Schindler, R.M. Internet forums as influential sources of consumer information. Journal of Interactive Marketing<\/i>, 15<\/b>, 3 (2001), 31-40."},{"key":"E00005","doi-asserted-by":"crossref","unstructured":"Bloemer, J.; Ruyter, K.; and Wetzels, M. Linking perceived service quality and service loyalty: A multidimensional perspective. European Journal of Marketing<\/i>, 33<\/b>, 11\/12 (1999), 1082-1106.","DOI":"10.1108\/03090569910292285"},{"key":"E00006","unstructured":"Brennan, L., and Mavondo, F. Involvement: An unfinished story? In A. O'Cass (ed.)., Proceedings of the Australia and New Zealand Marketing Academy Conference.<\/i> Gold Coast, QLD: Griffith University School of Management and Marketing, 2000, pp. 132-137 http:\/\/smib.vuw.ac.nz:8081\/www\/ANZMAC2000\/CDsite\/papers\/b\/Brennan1.PDF<\/a>"},{"key":"E00007","unstructured":"Brown, J.J., and Reingen, P.H. Social ties and word-of-mouth referral behavior. Journal of Consumer Research<\/i>, 14<\/b>, 3 (1987), 350-362."},{"key":"E00008","unstructured":"Buttle, F.A. Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing<\/i>, 6<\/b>, 3 (1998), 241-254."},{"key":"E00009","unstructured":"Celsi, R.L., and Olson, J.C. The role of involvement in attention and comprehension processes. Journal of Consumer Research<\/i>, 15<\/b>, 2 (1988), 210-224."},{"key":"E00010","unstructured":"Chaiken, S. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology<\/i>, 39<\/b>, 5 (1980), 752-766."},{"key":"E00011","unstructured":"Chatterjee, P. Online reviews: Do consumers use them? Advances in Consumer Research<\/i>, 28<\/b> (2001), 129-133."},{"key":"E00012","unstructured":"Chen, Y., and Xie, J. Online consumer review: A new element of marketing communications mix. Working Paper. University of Arizona, 2004 ( http:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=618782#Paper-Download<\/a>"},{"key":"E00013","unstructured":"Chen, Y., and Xie, J. Third-party product review and firm marketing strategy. Marketing Science<\/i>, 24<\/b>, 2 (2005), 218-240."},{"key":"E00014","unstructured":"Chevalier, J., and Mayzlin, D. The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research<\/i>, 43<\/b>, 3 (2006), 345-354."},{"key":"E00015","unstructured":"Cronin, J.J., and Taylor, S. A. SERVPERF versus SERVQUAL: Reconciling performance-based and perception-minus-expectations measurement of service quality. Journal of Marketing<\/i>, 58<\/b>, 1 (1994), 125-131."},{"key":"E00016","unstructured":"Dellarocas, C. The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science<\/i>, 49<\/b>, 10 (2003), 1401-1424."},{"key":"E00017","unstructured":"Dichter, E. How word-of-mouth advertising works. Harvard Business Review<\/i>, 44<\/b>, 6 (1966), 147-166."},{"key":"E00018","unstructured":"Edward, S.M.; Li, H.; and Lee, J.-H. Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising<\/i>, 31<\/b>, 3 (2002), 83-95."},{"key":"E00019","unstructured":"Gardner, M.P.; Mitchell, A.A.; and Russo, J.E. Low involvement strategies for processing advertisements. Journal of Advertising<\/i>, 14<\/b>, 2 (1985), 4-12."},{"key":"E00020","doi-asserted-by":"crossref","unstructured":"Griffith, D.A.; Krampf, R.F.; and Palmer, J.W. The role of interface in electronic commerce: consumer involvement with print versus on-line catalogs. International Journal of Electronic Commerce<\/i>, 5<\/b>, 4 (summer 2001), 135-154.","DOI":"10.1080\/10864415.2001.11044219"},{"key":"E00021","unstructured":"Harmon, A. Amazon glitch unmasks war of reviewers. New York Times<\/i>, February 14, 2004, A1 ( www.nytimes.com\/2004\/02\/14\/technology\/14AMAZ.html?ei=5007&en=183dc1d16a0c7b4c&ex=1392094800&partner=USERLAND&pagewanted=all&position=\"<\/a>"},{"key":"E00022","unstructured":"Hennig-Thurau, T., and Walsh, G. Electronic word of mouth: Motives for and consequences of reading customer articulations on the Internet. International Journal of Electronic Commerce<\/i>, 8<\/b>, 2 (2004), 51-74."},{"key":"E00023","unstructured":"Hong, W.; Thong, J.Y.L.; and Tam, K.Y. The effects of information format and shopping task on consumers' online shopping behavior: A cognitive fit perspective. Journal of Management Information Systems<\/i>, 21<\/b>, 3 (2004), 149-184."},{"key":"E00024","unstructured":"Houston, M.J., and Rothschild, M.L. Conceptual and methodological perspectives in involvement. In S. Jain (ed.), Research Frontiers in Marketing Dialogues and Directions.<\/i> Chicago: American Marketing Association, 1978, pp. 184-187."},{"key":"E00025","unstructured":"Johnson, B.T., and Eagly, A.H. The effects of involvement on persuasion: A meta-analysis. Psychological Bulletin<\/i>, 106<\/b>, 2 (1989), 290-314."},{"key":"E00026","unstructured":"Kassarjian, H.H. Low involvement\u2014A second look. In K.B. Monroe (ed.), Advances in Consumer Research<\/i>, vol. 8<\/b>. Ann Arbor: Association for Consumer Research, 1981, pp. 31-34."},{"key":"E00027","doi-asserted-by":"crossref","unstructured":"Krugman, H. The impact of advertising involvement. Public Opinion Quarterly<\/i>, 30<\/b>, 4 (winter 1966), 583-596.","DOI":"10.1086\/267457"},{"key":"E00028","doi-asserted-by":"crossref","unstructured":"MacInnis, D.J.; Moorman, C.; and Jaworski, B.J. Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads. Journal of Marketing<\/i>, 55<\/b>, 4 (1991), 32-53","DOI":"10.1177\/002224299105500403"},{"key":"E00029","doi-asserted-by":"crossref","unstructured":"Maheswaran, D., and Sternthal, B. The effects of knowledge, motivation, and type of message on ad processing and product judgments. Journal of Consumer Research<\/i>, 17<\/b> (1990), 66-73.","DOI":"10.1086\/208537"},{"key":"E00030","unstructured":"McQuarrie, E.F., and Munson, J.M. The Zaichkowsky Personal Involvement Inventory: Modification and extension. In M. Wallendorf and P. Anderson (eds.), Advances in Consumer Research<\/i>, vol. 14<\/b>. Provo, UT: Association for Consumer Research, 1987, pp. 36-40."},{"key":"E00031","unstructured":"Meyers-Levy, J., and Peracchio, L.A. Moderators of the impact of self-reference on persuasion. Journal of Consumer Research<\/i>, 22<\/b>, 4 (1995), 408-423."},{"key":"E00032","unstructured":"Mittal, B. A comparative analysis of four scales of consumer involvement. Psychology & Marketing<\/i>, 12<\/b>, 7 (1995), 663-682."},{"key":"E00033","unstructured":"Negash, S.; Ryan, T.; and Igbaria, M. Quality and effectiveness in Web-based customer support systems. Information & Management<\/i>, 40<\/b>, 8 (2003), 757-768."},{"key":"E00034","unstructured":"Petty, R.E., and Cacioppo, J.T. The effects of involvement on response to argument quantity and quality: Central and peripheral routes to persuasion. Journal of Personality and Social Psychology<\/i>, 46<\/b>, 1 (1984), 69-81."},{"key":"E00035","doi-asserted-by":"crossref","unstructured":"Petty, R.E., and Cacioppo, J.T. Communication and Persuasion: Central and Peripheral Routes to Persuasion.<\/i> New York: Springer-Verlag, 1986.","DOI":"10.1007\/978-1-4612-4964-1"},{"key":"E00036","unstructured":"Petty, R.E.; Cacioppo, J.T.; and Schumann, D. Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research<\/i>, 10<\/b>, 2 (1983), 135-146."},{"key":"E00037","unstructured":"Piller, C. Everyone is a critic in cyberspace. Los Angeles Times<\/i>, December 3, 1999, A1."},{"key":"E00038","unstructured":"Ratchford, B.T.; Talukdar, D.; and Lee, M.-S. A model of consumer choice of the Internet as an information source. International Journal of Electronic Commerce<\/i>, 5<\/b>, 3 (2001), 7-22."},{"key":"E00039","unstructured":"Richins, M.L.; Bloch, P.H.; and McQuarrie, E.F. How enduring and situational involvement combine to create involvement responses. Journal of Consumer Psychology<\/i>, 1<\/b>, 2 (1992), 143-153."},{"key":"E00040","unstructured":"Shavitt, S.; Swan, S.; Lowery, T.M.; and Wanke, M. The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing. Journal of Consumer Psychology<\/i>, 3<\/b>, 2 (1994), 137-162."},{"key":"E00041","unstructured":"Srinivasan, A. Alternative measures of systems effectiveness: Associations and implications. MIS Quarterly<\/i>, 9<\/b>, 3 (1985), 243-253."},{"key":"E00042","unstructured":"Zaichkowsky, J.L. Measuring the involvement construct. Journal of Consumer Research<\/i>, 12<\/b>, 3 (1985), 341-352."},{"key":"E00043","unstructured":"Zaichkowsky, J.L. The personal involvement inventory: Reduction, revision and application to advertising. Journal of Advertising<\/i>, 23<\/b>, 4 (1994), 59-70."},{"key":"E00044","unstructured":"Zhu, J.H., and He, Z. Perceived characteristics, perceived needs, and perceived popularity. Communication Research<\/i>, 29<\/b>, 4 (2002), 466-495."}],"container-title":["International Journal of Electronic Commerce"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.2753\/JEC1086-4415110405","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,5,2]],"date-time":"2019-05-02T01:40:15Z","timestamp":1556761215000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.2753\/JEC1086-4415110405"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2007,7]]},"references-count":44,"journal-issue":{"issue":"4","published-online":{"date-parts":[[2014,12,8]]},"published-print":{"date-parts":[[2007,7]]}},"alternative-id":["10.2753\/JEC1086-4415110405"],"URL":"https:\/\/doi.org\/10.2753\/jec1086-4415110405","relation":{},"ISSN":["1086-4415","1557-9301"],"issn-type":[{"value":"1086-4415","type":"print"},{"value":"1557-9301","type":"electronic"}],"subject":[],"published":{"date-parts":[[2007,7]]}}}