{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T19:47:38Z","timestamp":1771012058064,"version":"3.50.1"},"reference-count":71,"publisher":"Informa UK Limited","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["International Journal of Electronic Commerce"],"published-print":{"date-parts":[[2011,10]]},"DOI":"10.2753\/jec1086-4415160103","type":"journal-article","created":{"date-parts":[[2011,11,15]],"date-time":"2011-11-15T11:29:01Z","timestamp":1321356541000},"page":"77-106","source":"Crossref","is-referenced-by-count":39,"title":["The Brand Effect of Key Phrases and Advertisements in Sponsored Search"],"prefix":"10.1080","volume":"16","author":[{"given":"Bernard J.","family":"Jansen","sequence":"first","affiliation":[{"name":"a College of Information Sciences and Technology, Pennsylvania State University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kate","family":"Sobel","sequence":"additional","affiliation":[{"name":"b Smeal College of Business, Pennsylvania State University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mimi","family":"Zhang","sequence":"additional","affiliation":[{"name":"c Lough-borough University, United Kingdom"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"301","published-online":{"date-parts":[[2014,12,8]]},"reference":[{"issue":"3","key":"1","doi-asserted-by":"crossref","first-page":"11","DOI":"10.2753\/JEC1086-4415120302","article-title":"Can brand reputation improve the odds of being reviewed on-line?","volume":"12","author":"N. Amblee","year":"2008","journal-title":"International Journal of Electronic Commerce"},{"key":"2","volume-title":"The Long Tail: Why the Future of Business Is Selling More of Less","author":"C. Anderson","year":"2006"},{"key":"3","volume-title":"Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management","author":"M. Berry","year":"2004"},{"issue":"1","key":"4","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1111\/j.2517-6161.1955.tb00176.x","article-title":"Permutation theory in the derivation of robust criteria and the study of departures from assumptions","volume":"17","author":"G. Box","year":"1955","journal-title":"Journal of the Royal Statistical Society"},{"issue":"2","key":"5","doi-asserted-by":"crossref","first-page":"211","DOI":"10.1111\/j.2517-6161.1964.tb00553.x","article-title":"An analysis of transformations","volume":"26","author":"G. Box","year":"1964","journal-title":"Journal of the Royal Statistical Society"},{"key":"6","unstructured":"Brooks, N. The Atlas Rank Report I: How search engine rank impacts traffic. Atlas Research, London, July 2004 (available at <a target=\"_blank\" href='http:\/\/www.atlasdmt.com\/media\/pdfs\/insights\/RankReport.pdf'>http:\/\/www.atlasdmt.com\/media\/pdfs\/insights\/RankReport.pdf<\/a>"},{"key":"7","unstructured":"Brooks, N. The Atlas Rank Report II: How search engine rank impacts conversions. Atlas Research, London, October 2004 (available at <a target=\"_blank\" href='http:\/\/www.atlasonepoint.com\/pdf\/AtlasRankReportPart2.pdf'>http:\/\/www.atlasonepoint.com\/pdf\/AtlasRankReportPart2.pdf<\/a>"},{"issue":"2","key":"8","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1002\/bult.1720320208","article-title":"Repeat search behavior: Implications for advertisers","volume":"32","author":"N. Brooks","year":"2006","journal-title":"Bulletin of the American Society for Information Science and Technology"},{"issue":"1","key":"9","doi-asserted-by":"crossref","first-page":"35","DOI":"10.2501\/JAR-40-1-2-35-42","article-title":"Web commercials and advertising hierarchy-of-effects","volume":"40","author":"G. Bruner","year":"2000","journal-title":"Journal of Advertising Research"},{"key":"10","first-page":"20","article-title":"Impact of search engines on page popularity","author":"J. Cho","year":"2004"},{"key":"11","doi-asserted-by":"crossref","DOI":"10.4324\/9780203870709","volume-title":"Quantitative Psychological Research: The Complete Student's Companion","author":"D. Clark-Carter","year":"2009"},{"key":"12","volume-title":"Statistical Power Analysis for the Behavioral Sciences","author":"J. Cohen","year":"1988"},{"key":"13","unstructured":"Econsultancy and Search Engine Marketing Professional Organization (SEMPO). <i>State of Search Engine Marketing Report 2010<\/i>. New York: Econsultancy and SEMPO, 2010."},{"issue":"2","key":"14","doi-asserted-by":"crossref","first-page":"98","DOI":"10.1108\/10610420610658938","article-title":"Are brands forever? How brand knowledge and relationships affect current and future purchases","volume":"15","author":"F.-R. Esch","year":"2006","journal-title":"Journal of Product and Brand Management"},{"issue":"2","key":"15","doi-asserted-by":"crossref","first-page":"98","DOI":"10.1108\/10610420610658938","article-title":"Are brands forever? How brand knowledge and relationships affect current and future purchases","volume":"15","author":"F.-R. Esch","year":"2006","journal-title":"Journal of Product and Brand Management"},{"issue":"2","key":"16","doi-asserted-by":"crossref","first-page":"12","DOI":"10.1002\/bult.1720320206","article-title":"Sponsored search: A brief history","volume":"32","author":"D. Fain","year":"2006","journal-title":"Bulletin of the American Society for Information Science and Technology"},{"key":"17","first-page":"293","article-title":"The influence of search engines on preferential attachment","author":"A. Frieze","year":"2007"},{"key":"18","unstructured":"Fulgoni, G.M., and M\u00f6rn, M.P. How online advertising works: Whither the click? White paper, ComScore, Philadelphia, 2008 (available at <a target=\"_blank\" href='http:\/\/www.comscore.com\/Press_Events\/Presentations_Whitepapers\/2008\/How_Online_Advertising_Works_Whither_The_Click\/'>http:\/\/www.comscore.com\/Press_Events\/Presentations_Whitepapers\/2008\/How_Online_Advertising_Works_Whither_The_Click\/<\/a>"},{"issue":"1","key":"19","doi-asserted-by":"crossref","first-page":"209","DOI":"10.2307\/3151366","article-title":"Do higher prices signal higher qualities?","volume":"22","author":"E. Gerstner","year":"1985","journal-title":"Journal of Marketing Research"},{"key":"20","first-page":"95","article-title":"An empirical analysis of paid placement in online advertising","author":"A. Ghose","year":"2007"},{"key":"21","first-page":"219","article-title":"Analyzing search engine advertising: Firm behavior and cross-selling in electronic markets","author":"A. Ghose","year":"2008"},{"key":"22","first-page":"18","article-title":"Comparing performance metrics in organic search with sponsored search advertising","author":"A. Ghose","year":"2008"},{"key":"23","first-page":"241","article-title":"An empirical analysis of sponsored search performance in search engine advertising","author":"A. Ghose","year":"2008"},{"issue":"10","key":"24","doi-asserted-by":"crossref","first-page":"1605","DOI":"10.1287\/mnsc.1090.1054","article-title":"An empirical analysis of search engine advertising: Sponsored search in electronic markets","volume":"55","author":"A. Ghose","year":"2009","journal-title":"Management Science"},{"key":"25","unstructured":"Google. Financial tables. November 12, 2008 (available at <a target=\"_blank\" href='http:\/\/investor.google.com\/fin_data2007.html'>http:\/\/investor.google.com\/fin_data2007.html<\/a>"},{"issue":"6","key":"26","doi-asserted-by":"crossref","first-page":"438","DOI":"10.1002\/cb.29","article-title":"Effects of consumer perceptions of brand experience on the Web: Brand familiarity, satisfaction and brand trust","volume":"4","author":"H.-Y. Ha","year":"2005","journal-title":"Journal of Consumer Behaviour"},{"key":"27","volume-title":"Enquiro Eye Tracking Report II: Google, MSN and Yahoo! Compared","volume":"2006","author":"G. Hotchkiss","year":"2006"},{"key":"28","first-page":"329","volume-title":"Proceedings of the Sixteenth Annual International ACM SIGIR Conference on Research and Development in Information Retrieval","author":"D. Hull","year":"1993"},{"issue":"3","key":"29","doi-asserted-by":"crossref","first-page":"57","DOI":"10.2753\/JEC1086-4415120304","article-title":"The influence of on-line brand community characteristics on community commitment and brand loyalty","volume":"12","author":"H. Jang","year":"2008","journal-title":"International Journal of Electronic Commerce"},{"issue":"2","key":"30","doi-asserted-by":"crossref","first-page":"114","DOI":"10.1504\/IJEB.2008.018068","article-title":"Sponsored search: An overview of the concept, history, and technology","volume":"6","author":"B. Jansen","year":"2008","journal-title":"International Journal of Electronic Business"},{"issue":"14","key":"31","doi-asserted-by":"crossref","first-page":"1949","DOI":"10.1002\/asi.20425","article-title":"An examination of searchers' perceptions of non-sponsored and sponsored links during ecommerce Web searching","volume":"57","author":"B. Jansen","year":"2006","journal-title":"Journal of the American Society for Information Science and Technology"},{"issue":"1","key":"32","first-page":"1","article-title":"Bidding on the buying funnel for sponsored search campaigns","volume":"12","author":"B. Jansen","year":"2011","journal-title":"Journal of Electronic Commerce Research"},{"issue":"1-2","key":"33","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1504\/IJIMA.2009.021951","article-title":"Investigating customer click through behaviour with integrated sponsored and nonsponsored results","volume":"5","author":"B. Jansen","year":"2009","journal-title":"International Journal of Internet Marketing and Advertising"},{"issue":"8","key":"34","doi-asserted-by":"crossref","first-page":"1572","DOI":"10.1002\/asi.21081","article-title":"Search engine brand and the effect on user perception of searching performance","volume":"60","author":"B. Jansen","year":"2009","journal-title":"Journal of the American Society for Information Sciences and Technology"},{"key":"35","first-page":"154","article-title":"Accurately interpreting clickthrough data as implicit feedback","author":"T. Joachims","year":"2005"},{"issue":"3","key":"36","doi-asserted-by":"crossref","first-page":"121","DOI":"10.2753\/JEC1086-4415100305","article-title":"Predicting on-line task completion with clickstream complexity measures: A graph-based approach","volume":"10","author":"P. Kalczynski","year":"2006","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"37","doi-asserted-by":"crossref","first-page":"1","DOI":"10.2307\/1252054","article-title":"Conceptualizing, measuring, and managing customer-based brand equity","volume":"51","author":"K. Keller","year":"1993","journal-title":"Journal of Marketing"},{"issue":"6","key":"38","doi-asserted-by":"crossref","first-page":"740","DOI":"10.1287\/mksc.1050.0153","article-title":"Brands and branding: Research findings and future priorities","volume":"25","author":"K. Keller","year":"2006","journal-title":"Marketing Science"},{"key":"39","unstructured":"Kelt, J. Search before the purchase: Understanding buyer search activity as it builds to online purchase. DoubleClick, February 2005 (available at <a target=\"_blank\" href='http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/www.google.com\/en\/us\/doubleclick\/pdfs\/DoubleClick-02-2005-Search-Before-the-Purchase.pdf'>http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/www.google.com\/en\/us\/doubleclick\/pdfs\/DoubleClick-02-2005-Search-Before-the-Purchase.pdf<\/a>"},{"issue":"3","key":"40","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1080\/00913367.1997.10673530","article-title":"Advertising repetition as a signal of quality: If it's advertised so often, something must be wrong","volume":"26","author":"A. Kirmani","year":"1997","journal-title":"Journal of Advertising"},{"issue":"1","key":"41","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1080\/10864415.2005.11043959","article-title":"A model of Internet pricing under price-comparison shopping","volume":"10","author":"C. Ko\u00e7as","year":"2005","journal-title":"International Journal of Electronic Commerce"},{"issue":"3","key":"42","doi-asserted-by":"crossref","first-page":"377","DOI":"10.1016\/j.im.2003.08.004","article-title":"The development of initial trust in an online company by new customers","volume":"43","author":"M. Koufaris","year":"2004","journal-title":"Information and Management"},{"issue":"4","key":"43","doi-asserted-by":"crossref","first-page":"127","DOI":"10.2753\/JEC1086-4415130406","article-title":"Image effects and rational inattention in Internet-based selling","volume":"13","author":"D. Lee","year":"2009","journal-title":"International Journal of Electronic Commerce"},{"key":"44","volume-title":"Analysis of Variance in Complex Experimental Designs","author":"H. Lindman","year":"1974"},{"issue":"2","key":"45","doi-asserted-by":"crossref","first-page":"113","DOI":"10.2753\/JEC1086-4415130205","article-title":"Pay-per-action model for on-line advertising","volume":"13","author":"M. Mahdian","year":"2008","journal-title":"International Journal of Electronic Commerce"},{"key":"46","volume-title":"Marketing Research","author":"C. McDaniel Jr.","year":"2009"},{"issue":"4","key":"47","doi-asserted-by":"crossref","first-page":"448","DOI":"10.1002\/asi.20318","article-title":"How much of it is real? Analysis of paid placement in Web search engine results","volume":"57","author":"S. Nicholson","year":"2006","journal-title":"Journal of the American Society of Information Science and Technology"},{"key":"48","unstructured":"Nitke, M. IAB issues new research from Nielsen\/Netratings on branding value of sponsored text advertising. News release, Nielsen\/Netratings, New York, June 15, 2004 (available at <a target=\"_blank\" href='http:\/\/www.iab.net\/about_the_iab\/recent_press_releases\/press_release_archive\/press_release\/4742\/'>http:\/\/www.iab.net\/about_the_iab\/recent_press_releases\/press_release_archive\/press_release\/4742\/<\/a>"},{"issue":"4","key":"49","doi-asserted-by":"crossref","first-page":"371","DOI":"10.1177\/1356766707081013","article-title":"Understanding accommodation search query formulation: The first step in putting \"heads in beds","volume":"13","author":"B. Pan","year":"2007","journal-title":"Journal of Vacation Marketing"},{"key":"50","first-page":"781","article-title":"Shuffling a stacked deck: The case for partially randomized ranking of search engine results","author":"S. Pandey","year":"2005"},{"issue":"4","key":"51","doi-asserted-by":"crossref","first-page":"263","DOI":"10.1002\/mar.4220090402","article-title":"A model of brand awareness and brand attitude advertising strategies","volume":"9","author":"L. Percy","year":"1992","journal-title":"Psychology and Marketing"},{"issue":"1","key":"52","doi-asserted-by":"crossref","first-page":"36","DOI":"10.1509\/jmkg.68.2.36.27794","article-title":"Attention capture and transfer in advertising: Brand, pictorial, and text-size effects","volume":"68","author":"R. Pieters","year":"2004","journal-title":"Journal of Marketing"},{"key":"53","doi-asserted-by":"crossref","DOI":"10.1093\/acprof:oso\/9780195173321.001.0001","volume-title":"Information Foraging Theory: Adaptive Interaction with Information","author":"P. Pirolli","year":"2007"},{"key":"54","first-page":"213","volume-title":"Human-Computer Interaction: Theory and Practice","volume":"1","author":"P. Pirolli","year":"2003"},{"issue":"8","key":"55","doi-asserted-by":"crossref","first-page":"792","DOI":"10.1001\/archpedi.161.8.792","article-title":"Effects of fast food branding on young children's taste preferences","volume":"161","author":"T. Robinson","year":"2007","journal-title":"Archives of Pediatrics and Adolescent Medicine"},{"key":"56","first-page":"13","article-title":"Understanding user goals in Web search","author":"D. Rose","year":"2004"},{"issue":"1","key":"57","article-title":"Brand names as keywords in sponsored search advertising","volume":"27","author":"M. Rosso","year":"2010","journal-title":"Communications of the Association for Information Systems"},{"key":"58","volume-title":"Consumer Trust in E-ommerce: An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective","author":"C. Schultz","year":"2008"},{"key":"59","unstructured":"Search Engine Marketing Professional Organization. Annual state of search survey 2007. SEMPO, Wakefield, MA, 2007 (available at <a target=\"_blank\" href='http:\/\/www.sempo.org\/?page=sem_research\/'>http:\/\/www.sempo.org\/?page=sem_research\/<\/a>"},{"key":"60","unstructured":"Search Engine Marketing Professional Organization. Search engine optimization & marketing glossary. SEMPO, Wakefield, MA, 2009 (available at <a target=\"_blank\" href='http:\/\/www.sempo.org\/learning_center\/sem_glossary#b\/'>http:\/\/www.sempo.org\/learning_center\/sem_glossary#b\/<\/a>"},{"key":"61","doi-asserted-by":"crossref","unstructured":"Search Engine Marketing Professional Organization. The state of search engine marketing 2008. Wakefield, MA, 2009.","DOI":"10.69645\/XTPO7046"},{"issue":"1","key":"62","first-page":"33","article-title":"Pricing paid placements on search engines","volume":"9","author":"R. Sen","year":"2008","journal-title":"Journal of Electronic Commerce Research"},{"issue":"2","key":"63","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1177\/147078530604800204","article-title":"Attitude formation online-How the consumer's need for cognition affects the relationship between attitude towards the Website and attitude towards the brand","volume":"48","author":"M. Sicilia","year":"2006","journal-title":"International Journal of Market Research"},{"issue":"1","key":"64","doi-asserted-by":"crossref","first-page":"6","DOI":"10.1145\/331403.331405","article-title":"Analysis of a very large Web search engine query log","volume":"33","author":"C. Silverstein","year":"1999","journal-title":"SIGIR Forum"},{"issue":"3","key":"65","doi-asserted-by":"crossref","first-page":"355","DOI":"10.2307\/1882010","article-title":"Job market signaling","volume":"87","author":"M. Spence","year":"1973","journal-title":"Quarterly Journal of Economics"},{"issue":"2","key":"66","doi-asserted-by":"crossref","first-page":"61","DOI":"10.1509\/jmkg.71.2.61","article-title":"Monitoring the dynamics of brand equity using store-level data","volume":"71","author":"S. Sriram","year":"2007","journal-title":"Journal of Marketing"},{"issue":"1","key":"67","doi-asserted-by":"crossref","first-page":"109","DOI":"10.2753\/JEC1086-4415130104","article-title":"Characteristics of consumer search on-line: How much do we search?","volume":"13","author":"B.-c. Su","year":"2008","journal-title":"International Journal of Electronic Commerce"},{"issue":"4","key":"68","doi-asserted-by":"crossref","first-page":"67","DOI":"10.2753\/JEC1086-4415130404","article-title":"Influence of Web advertising strategies, consumer goal-directedness, and consumer involvement on Web advertising effectiveness","volume":"13","author":"K. Wang","year":"2009","journal-title":"International Journal of Electronic Commerce"},{"issue":"8","key":"69","doi-asserted-by":"crossref","first-page":"743","DOI":"10.1002\/asi.10262","article-title":"Mining longitudinal Web queries: Trends and Patterns","volume":"54","author":"P. Wang","year":"2003","journal-title":"Journal of the American Society for Information Science and Technology"},{"issue":"1-2","key":"70","doi-asserted-by":"crossref","first-page":"28","DOI":"10.1093\/biomet\/34.1-2.28","article-title":"The generalization of \"student's\" problem when several different population variances are involved","volume":"34","author":"B. Welch","year":"1947","journal-title":"Biometrika"},{"issue":"1","key":"71","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1080\/10864415.1996.11518273","article-title":"Electronic commerce: Structures and issues","volume":"1","author":"V. Zwass","year":"1996","journal-title":"International Journal of Electronic Commerce"}],"container-title":["International Journal of Electronic Commerce"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.2753\/JEC1086-4415160103","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,3,14]],"date-time":"2025-03-14T02:49:02Z","timestamp":1741920542000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.2753\/JEC1086-4415160103"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2011,10]]},"references-count":71,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2014,12,8]]},"published-print":{"date-parts":[[2011,10]]}},"alternative-id":["10.2753\/JEC1086-4415160103"],"URL":"https:\/\/doi.org\/10.2753\/jec1086-4415160103","relation":{},"ISSN":["1086-4415","1557-9301"],"issn-type":[{"value":"1086-4415","type":"print"},{"value":"1557-9301","type":"electronic"}],"subject":[],"published":{"date-parts":[[2011,10]]}}}