{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2022,3,29]],"date-time":"2022-03-29T08:01:16Z","timestamp":1648540876586},"reference-count":0,"publisher":"Informing Science Institute","license":[{"start":{"date-parts":[[2015,1,1]],"date-time":"2015-01-01T00:00:00Z","timestamp":1420070400000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["InformingSciJ"],"abstract":"<jats:p>This paper discusses applications of the measures of the risk of misinforming and the role of the warranty of misinforming in the context of the informing component of Customer Related Management (CRM) issues. This study consists of two parts. Firstly, we propose an approach for customers\u2019 grouping based on their attitude toward assessing product's properties and their expertise on the terminology\/domain of the seller\u2019s message describing the product. Also we discuss what the most appropriate personal\/group warranty is for each of these group\/clusters.\u00a0<\/jats:p>","DOI":"10.28945\/2293","type":"journal-article","created":{"date-parts":[[2017,10,25]],"date-time":"2017-10-25T17:58:20Z","timestamp":1508954300000},"page":"047-061","source":"Crossref","is-referenced-by-count":0,"title":["Risk of Misinforming and Message Customization in Customer Related Management"],"prefix":"10.28945","volume":"18","author":[{"given":"Dimitar","family":"Grozdanov Christozov","sequence":"first","affiliation":[{"name":"American University in Bulgaria"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Stefanka","family":"Chukova","sequence":"additional","affiliation":[{"name":"Victoria University of Wellington"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Plamen","family":"Mateev","sequence":"additional","affiliation":[{"name":"Sofia University \"St. Kliment Ohridski\""}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"11490","published-online":{"date-parts":[[2015]]},"container-title":["Informing Science: The International Journal of an Emerging Transdiscipline"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.inform.nu\/Articles\/Vol18\/ISJv18p047-061Christozov1549.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/www.inform.nu\/Articles\/Vol18\/ISJv18p047-061Christozov1549.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"},{"URL":"http:\/\/www.inform.nu\/Articles\/Vol18\/ISJv18p047-061Christozov1549.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,8,11]],"date-time":"2020-08-11T18:37:55Z","timestamp":1597171075000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.informingscience.org\/Publications\/2293"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015]]},"references-count":0,"alternative-id":["2293"],"URL":"https:\/\/doi.org\/10.28945\/2293","relation":{},"ISSN":["1547-9684","1521-4672"],"issn-type":[{"value":"1547-9684","type":"print"},{"value":"1521-4672","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015]]}}}