{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T03:42:06Z","timestamp":1777866126346,"version":"3.51.4"},"reference-count":0,"publisher":"Asociatia de Geografie, Turism si Sport","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["GTG"],"published-print":{"date-parts":[[2026,6,30]]},"abstract":"<jats:p>His investigation explores the transformative role of visual communication in fashion tourism, specifically its\ninfluence on consumer behaviour at iconic destinations. As luxury travel markets evolve, this study aims to examine how digital\nimagery, strategic branding, and visual storytelling affect perceptions, emotional engagement, and travel decisions among\nfashion-motivated tourists. The investigation adopts a quantitative research design, utilizing an online questionnaire distributed\nbetween July 2023 and November 2024. A sample of 2,048 participants, frequent travelers to iconic fashion destinations, was\nsurveyed using a 7-point Likert scale. Statistical analyses, including correlation, regression, ANOVA, and time-series analysis,\nwere conducted to test six hypotheses related to visual communication's impact on tourism behavior. The results of this\ninvestigation demonstrate that high-quality visual content significantly enhances consumer engagement, accounting for 60% of\nthe variance. Digital branding and Gigurery were found to strengthen emotional ties to destinations and elevate their desirability.\nA clear positive correlation emerged between frequent exposure to fashion visuals and the intent to visit. Moreover, the use of\nadvanced visual communication techniques was shown to increase tourism interest and visitation rates. Iconic events such as\nParis and Milan Fashion Weeks, through compelling visual storytelling, were found to boost the global imagery and economic\nbenefits of host cities. Overall, the investigation underscores the strategic importance of visual communication in maintaining the\nappeal and competitiveness of fashion-focused destinations in the global tourism arena.<\/jats:p>","DOI":"10.30892\/gtg.65216-1721","type":"journal-article","created":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T08:04:21Z","timestamp":1777536261000},"page":"788-797","source":"Crossref","is-referenced-by-count":0,"title":["THE POWER OF VISUAL COMMUNICATION IN FASHION TOURISM: DRIVING CONSUMER ENGAGEMENT AND TRAVEL INTENTIONS"],"prefix":"10.30892","volume":"65","author":[{"given":"Maria Nascimento","family":"CUNHA","sequence":"first","affiliation":[{"name":"Miguel Torga Higher Institute, Coimbra, Portugal"}]},{"given":"Jorge","family":"FIGUEIREDO","sequence":"additional","affiliation":[{"name":"Lusiada University, Economics and Business Sciences, Vila Nova de Famalic\u00e3o, Portugal"}]},{"given":"Isabel","family":"OLIVEIRA","sequence":"additional","affiliation":[{"name":"Lusiada University, Economics and Business Sciences, Vila Nova de Famalic\u00e3o, Portugal"}]},{"given":"Ant\u00f3nio","family":"CARDOSO","sequence":"additional","affiliation":[{"name":"University Fernando Pessoa, Business Sciences, Porto, Portugal"}]},{"given":"Manuel","family":"PEREIRA","sequence":"additional","affiliation":[{"name":"Polytechnic Institute of Viana do Castelo, Viana do Castelo, Portugal"}]}],"member":"12346","published-online":{"date-parts":[[2026,6,30]]},"container-title":["Geojournal of Tourism and Geosites"],"original-title":[],"deposited":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T08:04:24Z","timestamp":1777536264000},"score":1,"resource":{"primary":{"URL":"https:\/\/gtg.webhost.uoradea.ro\/PDF\/GTG-2-2026\/gtg.65216-1721.pdf"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,6,30]]},"references-count":0,"journal-issue":{"issue":"2","published-online":{"date-parts":[[2026,6,30]]},"published-print":{"date-parts":[[2026,6,30]]}},"URL":"https:\/\/doi.org\/10.30892\/gtg.65216-1721","relation":{},"ISSN":["2065-0817","2065-1198"],"issn-type":[{"value":"2065-0817","type":"print"},{"value":"2065-1198","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,6,30]]}}}