{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,14]],"date-time":"2025-03-14T04:26:09Z","timestamp":1741926369510,"version":"3.38.0"},"reference-count":64,"publisher":"University of Toronto Press Inc. (UTPress)","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Canadian Journal of Communication"],"published-print":{"date-parts":[[2023,9,1]]},"abstract":"<jats:p> Background: There are few studies on the use of Instagram during the COVID-19 pandemic in low-income countries, even though Instagram is considered a tool to fight COVID-19. <\/jats:p><jats:p> Analysis: This work applies both an exploratory approach and content analysis to study the Instagram profiles of Portugal\u2019s National Health Service and Brazil\u2019s Ministry of Health, as well as of citizens of these two countries, during the COVID-19 pandemic. 1,633 posts from these health authorities were analyzed. In addition, netnography methodology was applied to the analysis of a total of 48,691 posts. <\/jats:p><jats:p> Conclusions: Citizens and sanitary authorities used Instagram as a space to discuss the pandemic. Citizens emphasized feelings and opinions through photos. For their part, authorities adopted the platform as an official communication channel, with limitations regarding the equity of their content. <\/jats:p>","DOI":"10.3138\/cjc-2022-0059","type":"journal-article","created":{"date-parts":[[2023,10,27]],"date-time":"2023-10-27T20:37:58Z","timestamp":1698439078000},"page":"474-500","source":"Crossref","is-referenced-by-count":0,"title":["Instagram Use and Equity in Public Health: A Study on Brazil and Portugal During the COVID-19 Pandemic"],"prefix":"10.3138","volume":"48","author":[{"given":"P\u00e2mela","family":"Pinto","sequence":"first","affiliation":[{"name":"Fiocruz, Rio de Janeiro, Brazil"}]},{"given":"Maria Jo\u00e3o","family":"Antunes","sequence":"additional","affiliation":[{"name":"University of Aveiro, Aveiro, Portugal"}]},{"given":"Ana Margarida","family":"Almeida","sequence":"additional","affiliation":[{"name":"University of Aveiro, Aveiro, Portugal"}]},{"given":"Denis","family":"Ren\u00f3","sequence":"additional","affiliation":[{"name":"S\u00e3o Paulo State University, S\u00e3o Paulo, Brazil"}]}],"member":"1696","reference":[{"volume-title":"Etnografia e observa\u00e7\u00e3o participante","year":"2009","author":"Agrosino Michael","key":"r1"},{"issue":"145","key":"r2","doi-asserted-by":"crossref","first-page":"137","DOI":"10.16921\/chasqui.v1i145.4315","volume":"1","author":"Alc\u00e2ntara Juliana","year":"2020","journal-title":"Chasqui. 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