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Six distinct groups were extracted: transit enthusiasts, anxious status seekers, carless riders, green cruisers, frugal travelers, and obstinate drivers. The segments showed unique combinations of attitudes with distinct travel behaviors and various degrees of intention to use public transportation. Gender differences were then investigated, and the results suggest that women and men exhibit differences in attitudes, preferences, and behaviors. The design of strategies to promote alternatives to car use should target the market segments that are most motivated to change, focusing on the attitudes that can induce a change, such as pro transit or sensibility to the environment.<\/jats:p>","DOI":"10.3141\/2067-07","type":"journal-article","created":{"date-parts":[[2008,12,2]],"date-time":"2008-12-02T10:31:16Z","timestamp":1228213876000},"page":"56-64","source":"Crossref","is-referenced-by-count":58,"title":["Market Segmentation Analysis using Attitudes toward Transportation"],"prefix":"10.1177","volume":"2067","author":[{"given":"Gabriela","family":"Beir\u00e3o","sequence":"first","affiliation":[{"name":"Faculdade de Engenharia, Universidade do Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal."}]},{"given":"Jos\u00e9 Sarsfield","family":"Cabral","sequence":"additional","affiliation":[{"name":"Faculdade de Engenharia, Universidade do Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal."}]}],"member":"179","published-online":{"date-parts":[[2008,1,1]]},"reference":[{"key":"bibr1-2067-07","volume-title":"Market Orientated Transport in Focus.","author":"MOTIF.","year":"1998"},{"key":"bibr2-2067-07","volume-title":"OECD Environmental Outlook.","year":"2001"},{"key":"bibr3-2067-07","doi-asserted-by":"publisher","DOI":"10.3141\/1726-05"},{"key":"bibr4-2067-07","doi-asserted-by":"publisher","DOI":"10.1080\/00343408912331345672"},{"key":"bibr5-2067-07","doi-asserted-by":"publisher","DOI":"10.3141\/1693-12"},{"key":"bibr6-2067-07","doi-asserted-by":"publisher","DOI":"10.1177\/0361198106195600118"},{"key":"bibr7-2067-07","doi-asserted-by":"publisher","DOI":"10.3141\/1607-20"},{"key":"bibr8-2067-07","first-page":"7","volume-title":"Presented at the Conference on Research on Women's Issues in Transportation","author":"Rosenbloom S.","year":"2004"},{"key":"bibr9-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/S1361-9209(02)00034-2"},{"key":"bibr10-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/j.tra.2004.07.001"},{"key":"bibr11-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/S0967-070X(98)00029-8"},{"key":"bibr12-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/S1361-9209(01)00015-3"},{"key":"bibr13-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/j.tra.2004.09.002"},{"key":"bibr14-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/j.tra.2005.11.004"},{"key":"bibr15-2067-07","doi-asserted-by":"publisher","DOI":"10.3141\/1676-09"},{"key":"bibr16-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/S0191-2615(01)00046-7"},{"key":"bibr17-2067-07","doi-asserted-by":"publisher","DOI":"10.3141\/1894-14"},{"key":"bibr18-2067-07","volume-title":"Identifying and Analyzing Travel-Related Attitudinal, Personality, and Lifestyle Clusters in the San Francisco Bay Area","author":"Redmond L.","year":"2000"},{"key":"bibr19-2067-07","doi-asserted-by":"publisher","DOI":"10.3141\/1854-04"},{"key":"bibr20-2067-07","doi-asserted-by":"publisher","DOI":"10.3141\/1894-12"},{"key":"bibr21-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/j.tranpol.2004.11.004"},{"key":"bibr22-2067-07","doi-asserted-by":"publisher","DOI":"10.5038\/2375-0901.3.2.4"},{"key":"bibr23-2067-07","doi-asserted-by":"publisher","DOI":"10.1023\/A:1021234607980"},{"key":"bibr24-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"bibr25-2067-07","doi-asserted-by":"publisher","DOI":"10.1023\/A:1024701011162"},{"key":"bibr26-2067-07","volume-title":"Attitudes Towards Car Use and Modal Shift in Scotland","author":"Anderson S.","year":"2004"},{"key":"bibr27-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/j.trf.2006.11.001"},{"key":"bibr28-2067-07","doi-asserted-by":"publisher","DOI":"10.1016\/j.tranpol.2007.04.009"},{"key":"bibr29-2067-07","doi-asserted-by":"publisher","DOI":"10.1177\/0013916502034002001"},{"key":"bibr30-2067-07","volume-title":"Movimentos Pendulares na \u00c1rea Metropolitana do Porto 1991\u20132001, Desloca\u00e7\u00f5es entre o Local de Resid\u00eancia e o Local de Trabalho\/Estudo.","year":"2003"},{"key":"bibr31-2067-07","doi-asserted-by":"publisher","DOI":"10.1177\/002224378802500207"},{"key":"bibr32-2067-07","doi-asserted-by":"publisher","DOI":"10.1080\/10705519909540118"},{"key":"bibr33-2067-07","author":"Hair J. 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