{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,22]],"date-time":"2025-02-22T05:26:36Z","timestamp":1740201996916,"version":"3.37.3"},"reference-count":0,"publisher":"IOS Press","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2008]]},"abstract":"<jats:p>The shift in customer role from a source of revenue to a source of innovation has resulted in an increased demand for a direct interaction with customers, via more advanced and real-time solutions. This may drive organisations to complement Electronic Customer Knowledge Management Systems (E-CKMS) with new interactive multimodal metaphors. There is little known about CKM empirical studies, which investigated whether multimodal metaphors as part of a CKM interface can outperform the text with graphics only metaphors. Thus, this paper describes an investigation about the role of multimodal interaction in improving E-CKMS efficiency compared to text with graphics only metaphors. The examination of this hypothesis was carried out empirically on two E-CKMS experimental platforms (text with graphics only and multimodal) designed for this study. Two independent groups of users (n=20 for each group) evaluated the two interface versions of E-CKMS. Results suggested that the multimodal CKM interface was more efficient than the text with graphics only interface.<\/jats:p>","DOI":"10.3233\/978-1-58603-900-4-231","type":"book-chapter","created":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T10:27:24Z","timestamp":1740133644000},"source":"Crossref","is-referenced-by-count":0,"title":["How efficient is it to communicate customer knowledge with the aid of audio-visual metaphors?"],"prefix":"10.3233","author":[{"family":"Alotaibi Mutlaq","sequence":"additional","affiliation":[]},{"family":"Rigas Dimitrios","sequence":"additional","affiliation":[]}],"member":"7437","container-title":["Frontiers in Artificial Intelligence and Applications","Knowledge-Based Software Engineering"],"original-title":[],"deposited":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T10:47:36Z","timestamp":1740134856000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.medra.org\/servlet\/aliasResolver?alias=iospressISSNISBN&issn=0922-6389&volume=180&spage=231"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2008]]},"references-count":0,"URL":"https:\/\/doi.org\/10.3233\/978-1-58603-900-4-231","relation":{},"ISSN":["0922-6389"],"issn-type":[{"value":"0922-6389","type":"print"}],"subject":[],"published":{"date-parts":[[2008]]}}}