{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,22]],"date-time":"2025-02-22T05:27:32Z","timestamp":1740202052618,"version":"3.37.3"},"reference-count":0,"publisher":"IOS Press","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012]]},"abstract":"<jats:p>This paper proposes a method to discover consumer behavior from buzz marketing sites. For example, in 2009, the super-flu virus spawned significant effects on various product marketing domains around the globe. Using text mining technology, we found a relationship between the flu pandemic and the reluctance of consumers to buy digital single-lens reflex camera. We could easily expect more air purifiers to be sold due to flu pandemic. However, the reluctance to buy digital single-lens reflex cameras because of the flu is not something we would have expected. This paper applies text mining techniques to analyze expected and unexpected consumer behavior caused by a current topic like the flu. The unforeseen relationship between a current topic and products is modeled and visualized using a directed graph that shows implicit knowledge. Consumer behavior is further analyzed based on the time series variation of directed graph structures.<\/jats:p>","DOI":"10.3233\/978-1-60750-992-9-259","type":"book-chapter","created":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T10:21:00Z","timestamp":1740133260000},"source":"Crossref","is-referenced-by-count":0,"title":["Graph-based Consumer Behavior Analysis from Buzz Marketing Sites"],"prefix":"10.3233","author":[{"family":"Hashimoto Takako","sequence":"additional","affiliation":[]},{"family":"Kuboyama Tetsuji","sequence":"additional","affiliation":[]},{"family":"Shirota Yukari","sequence":"additional","affiliation":[]}],"member":"7437","container-title":["Frontiers in Artificial Intelligence and Applications","Information Modelling and Knowledge Bases XXIII"],"original-title":[],"deposited":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T11:04:34Z","timestamp":1740135874000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.medra.org\/servlet\/aliasResolver?alias=iospressISSNISBN&issn=0922-6389&volume=237&spage=259"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012]]},"references-count":0,"URL":"https:\/\/doi.org\/10.3233\/978-1-60750-992-9-259","relation":{},"ISSN":["0922-6389"],"issn-type":[{"value":"0922-6389","type":"print"}],"subject":[],"published":{"date-parts":[[2012]]}}}