{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,22]],"date-time":"2025-02-22T05:34:18Z","timestamp":1740202458617,"version":"3.37.3"},"reference-count":0,"publisher":"IOS Press","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013]]},"abstract":"<jats:p>Conventionally, Kansei engineering relies heavily on the intuition of the person who uses the method in clustering the Kansei. As a result, the selection of Kansei adjectives may not be consistent with the consumer's opinions. Nevertheless, to obtain a consumer-consistent result, all of the collected Kansei adjectives (usually hundreds) might need to be evaluated by every survey participant, which is impractical in most design cases. Accordingly, a Kansei clustering method based on design structure matrix (DSM) and graph decomposition (GD) is proposed in this work. The method breaks the Kansei adjectives down into a number of subsets for the ease of management among the survey participants. In so doing, each participant deals with only a portion of the collected words and the subsets are integrated using a DSM-based algorithm for an overall Kansei clustering result. In order to differentiate the groups in the combined DSM further, graph decomposition (GD) is used to yield non-exclusive Kansei clusters. The hybrid approach, i.e., using DSM and GD, is able to handle the Kansei clustering problem. A case study on cordless battery drills is used to illustrate the proposed approach. The obtained results are compared and discussed.<\/jats:p>","DOI":"10.3233\/978-1-61499-302-5-91","type":"book-chapter","created":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T15:05:02Z","timestamp":1740150302000},"source":"Crossref","is-referenced-by-count":0,"title":["Kansei Clustering Using Design Structure Matrix and Graph Decomposition for Emotional Design"],"prefix":"10.3233","author":[{"family":"Chen Chun-Hsien","sequence":"additional","affiliation":[]},{"family":"Huang Yuexiang","sequence":"additional","affiliation":[]},{"family":"Khoo Li Pheng","sequence":"additional","affiliation":[]},{"family":"Chang Danni","sequence":"additional","affiliation":[]}],"member":"7437","container-title":["20th ISPE International Conference on Concurrent Engineering"],"original-title":[],"deposited":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T15:41:47Z","timestamp":1740152507000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.medra.org\/servlet\/aliasResolver?alias=iospressISBN&isbn=978-1-61499-301-8&spage=91"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2013]]},"references-count":0,"URL":"https:\/\/doi.org\/10.3233\/978-1-61499-302-5-91","relation":{},"subject":[],"published":{"date-parts":[[2013]]}}}