{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T05:25:47Z","timestamp":1740115547021,"version":"3.37.3"},"reference-count":0,"publisher":"IOS Press","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014]]},"abstract":"<jats:p>Software as a service, cloud computing and predictive analytics are examples of new phenomena that can have a profound impact on the pervasiveness and accessibility of organizational decision making. The power of propensity scoring based on historic data delivered as a service via cloud computing heralds the availability of capabilities that previously required teams of quantitative specialist to deliver. This paper outlines the development of a predictive analytics cloud service for customer retention and attempts to position the outcomes of this implementation in the context of decision support, knowledge management and work practice evolution.<\/jats:p>","DOI":"10.3233\/978-1-61499-399-5-414","type":"book-chapter","created":{"date-parts":[[2025,2,20]],"date-time":"2025-02-20T12:06:08Z","timestamp":1740053168000},"source":"Crossref","is-referenced-by-count":0,"title":["Positioning Predictive Analytics &amp;ndash; A Design Evaluation"],"prefix":"10.3233","author":[{"family":"O'Flaherty Brian","sequence":"additional","affiliation":[]},{"family":"Heavin Ciara","sequence":"additional","affiliation":[]}],"member":"7437","container-title":["Frontiers in Artificial Intelligence and Applications","DSS 2.0 &amp;ndash; Supporting Decision Making with New Technologies"],"original-title":[],"deposited":{"date-parts":[[2025,2,20]],"date-time":"2025-02-20T12:45:48Z","timestamp":1740055548000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.medra.org\/servlet\/aliasResolver?alias=iospressISSNISBN&issn=0922-6389&volume=261&spage=414"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2014]]},"references-count":0,"URL":"https:\/\/doi.org\/10.3233\/978-1-61499-399-5-414","relation":{},"ISSN":["0922-6389"],"issn-type":[{"value":"0922-6389","type":"print"}],"subject":[],"published":{"date-parts":[[2014]]}}}