{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,22]],"date-time":"2025-02-22T05:27:19Z","timestamp":1740202039364,"version":"3.37.3"},"reference-count":0,"publisher":"IOS Press","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019]]},"abstract":"<jats:p>It has been demonstrated in a number of studies that color preferences, emotions and associations are interlinked in various ways (e.g., [1, 2, 3, 4, 5]). To a lesser extent it is also known that color preferences are task-dependent. In our study we apply rating tasks in an in-group quasi-experimental setting (150 participants) to test dependence of color ratings on different types of e-services (or interface types) in Latvia. According to our results, color ratings are highly dependent on the type of the e-service but to a different degree. There are colors that are highly variable across the interface types (e.g., red, yellow or purple); there are colors that are rated relatively positive (green, blue) and relatively negative (black, pink) in all types of interface but to a different degree. Finally, we might generalize our findings to underline the task-dependency of color ratings and color categorization in general.<\/jats:p>","DOI":"10.3233\/978-1-61499-941-6-125","type":"book-chapter","created":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T10:26:53Z","timestamp":1740133613000},"source":"Crossref","is-referenced-by-count":0,"title":["Dependency of Color Ratings on Interface Types"],"prefix":"10.3233","author":[{"family":"Zari&ncedil;a L&imacr;ga","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"family":"&Scaron;&kcedil;ilters Jurgis","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"family":"Luguzis Artis","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"family":"B&amacr;li&ncedil;a Signe","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"family":"Apse Linda","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"7437","container-title":["Frontiers in Artificial Intelligence and Applications","Databases and Information Systems X"],"original-title":[],"deposited":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T11:09:47Z","timestamp":1740136187000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.medra.org\/servlet\/aliasResolver?alias=iospressISBN&isbn=978-1-61499-940-9&spage=125&doi=10.3233\/978-1-61499-941-6-125"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019]]},"references-count":0,"URL":"https:\/\/doi.org\/10.3233\/978-1-61499-941-6-125","relation":{},"ISSN":["0922-6389"],"issn-type":[{"value":"0922-6389","type":"print"}],"subject":[],"published":{"date-parts":[[2019]]}}}