{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,2,11]],"date-time":"2024-02-11T11:45:09Z","timestamp":1707651909506},"reference-count":0,"publisher":"IOS Press","isbn-type":[{"value":"9781643684888","type":"print"},{"value":"9781643684895","type":"electronic"}],"license":[{"start":{"date-parts":[[2024,2,7]],"date-time":"2024-02-07T00:00:00Z","timestamp":1707264000000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,2,7]]},"abstract":"<jats:p>Purpose: Combining regional and red cultural and creative products, product innovation design exploration from the perspective of design, breaking through the shackles of the homogenization of existing red cultural and creative products. Method: Taking Hongyuan County as an example, the existing regional language and red cultural elements were collected, analyzed, summarized and refined. The hierarchical analysis method was used to make hierarchical comparison of the design elements, and the importance of the design elements was ranked through scientific score calculation and weight evaluation, so as to determine the design requirements and target direction. Conclusion: Scientific analysis and evaluation of demand red cultural elements through analytic hierarchy process can effectively improve design efficiency, further avoid the interference of subjective factors on design, form diversified design concepts, and provide reference value for the same type of design needs.<\/jats:p>","DOI":"10.3233\/faia231521","type":"book-chapter","created":{"date-parts":[[2024,2,9]],"date-time":"2024-02-09T14:30:33Z","timestamp":1707489033000},"source":"Crossref","is-referenced-by-count":0,"title":["Research on the Design of Red Cultural and Creative Products in Hongyuan County Based on Regional Characteristics"],"prefix":"10.3233","author":[{"given":"Sinuo","family":"Chen","sequence":"first","affiliation":[{"name":"School of Design, Southwest Jiaotong University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ning","family":"Dai","sequence":"additional","affiliation":[{"name":"School of Design, Southwest Jiaotong University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jun","family":"Du","sequence":"additional","affiliation":[{"name":"School of Design, Southwest Jiaotong University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Fangyu","family":"Li","sequence":"additional","affiliation":[{"name":"School of Design, Southwest Jiaotong University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jingyu","family":"He","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Southwest Jiaotong University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yuqing","family":"Wang","sequence":"additional","affiliation":[{"name":"School of Design, Southwest Jiaotong University"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"7437","container-title":["Frontiers in Artificial Intelligence and Applications","Design Studies and Intelligence Engineering"],"original-title":[],"link":[{"URL":"https:\/\/ebooks.iospress.nl\/pdf\/doi\/10.3233\/FAIA231521","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,2,9]],"date-time":"2024-02-09T14:30:35Z","timestamp":1707489035000},"score":1,"resource":{"primary":{"URL":"https:\/\/ebooks.iospress.nl\/doi\/10.3233\/FAIA231521"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,2,7]]},"ISBN":["9781643684888","9781643684895"],"references-count":0,"URL":"https:\/\/doi.org\/10.3233\/faia231521","relation":{},"ISSN":["0922-6389","1879-8314"],"issn-type":[{"value":"0922-6389","type":"print"},{"value":"1879-8314","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,2,7]]}}}