{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,6]],"date-time":"2026-02-06T05:24:22Z","timestamp":1770355462752,"version":"3.49.0"},"reference-count":14,"publisher":"SAGE Publications","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IDT"],"published-print":{"date-parts":[[2024,9,16]]},"abstract":"<jats:p>In the fiercely competitive landscape of modern business, the establishment and maintenance of strong brand relationships have become pivotal for organizations seeking sustainable success. This research explores the intricate dynamics of brand relationships by examining the influences of three core constructs: brand commitment, brand reliability, and brand attitude. Drawing upon an extensive review of the literature on branding and consumer behaviour, this study develops a comprehensive theoretical framework that elucidates the interplay among these pivotal factors. We hypothesize that brand commitment, brand reliability, and brand attitude, are independent factors and brand relationship is a dependent factor. To empirically test our hypotheses, we employ a rigorous research design, incorporating quantitative data collection methods. Data was gathered directly from survey participants through the administration of questionnaires, and the gathered data was subjected to analysis using SPSS and AMOS software. This analysis encompassed various statistical techniques, including SEM, CFA, descriptive analysis, regression analysis, ANOVA, reliability test, correlation analysis, the Kaiser-Meyer-Olkin (KMO) and Bartlett\u2019s test. The sample for the study consisted of 600 respondents drawn from a wide range of organizations. All the analyses reveal that Brand Commitment, Brand Reliability, and Brand Attitude all have statistically significant impacts on Brand Relationship. Consumers who possess a profound dedication to a brand are inclined to develop robust and lasting connections with it. Future investigations could explore the factors that potentially moderate or mediate the relationships under research. Furthermore, exploring these dynamics within diverse industries and cultural settings can provide a more all-encompassing grasp of brand relationships.<\/jats:p>","DOI":"10.3233\/idt-240686","type":"journal-article","created":{"date-parts":[[2024,7,26]],"date-time":"2024-07-26T14:53:09Z","timestamp":1722005589000},"page":"2289-2305","source":"Crossref","is-referenced-by-count":2,"title":["Impacts of brand commitment, brand reliability, and brand attitude on brand relationship"],"prefix":"10.1177","volume":"18","author":[{"given":"Ashish","family":"Sharma","sequence":"first","affiliation":[]}],"member":"179","reference":[{"issue":"2","key":"10.3233\/IDT-240686_ref1","doi-asserted-by":"crossref","first-page":"335","DOI":"10.1016\/j.emj.2019.08.011","article-title":"How can perceived consistency in marketing communications influence customer\u2013brand relationship outcomes","volume":"38","author":"\u0160eri\u0107","year":"2020","journal-title":"European Management Journal."},{"issue":"11\/12","key":"10.3233\/IDT-240686_ref2","doi-asserted-by":"crossref","first-page":"1238","DOI":"10.1108\/EUM0000000006475","article-title":"Brand trust in the context of consumer loyalty","volume":"35","author":"Delgado-Ballester","year":"2001","journal-title":"European Journal of Marketing."},{"key":"10.3233\/IDT-240686_ref3","doi-asserted-by":"crossref","first-page":"304","DOI":"10.1057\/palgrave.crr.1540122","article-title":"The influence of corporate credibility on consumer attitudes and purchase intent","volume":"3","author":"Goldsmith","year":"2000","journal-title":"Corporate Reputation Review."},{"issue":"2","key":"10.3233\/IDT-240686_ref4","doi-asserted-by":"crossref","first-page":"124","DOI":"10.1108\/IRJMS-10-2021-0136","article-title":"Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? 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View from an emerging market","volume":"14","author":"Fong","year":"2021","journal-title":"International Journal of Healthcare Management."},{"issue":"1","key":"10.3233\/IDT-240686_ref14","doi-asserted-by":"crossref","first-page":"124","DOI":"10.15294\/jdm.v14i1.41488","article-title":"Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over","volume":"14","author":"Rakhmawati","year":"2023","journal-title":"JDM (Jurnal Dinamika Manajemen)."},{"key":"10.3233\/IDT-240686_ref15","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1016\/j.jretconser.2017.06.013","article-title":"Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values","volume":"39","author":"Atulkar","year":"2017","journal-title":"Journal of Retailing and Consumer Services."},{"issue":"5","key":"10.3233\/IDT-240686_ref16","doi-asserted-by":"crossref","first-page":"559","DOI":"10.1108\/MIP-02-2019-0095","article-title":"Brand trust and brand loyalty in mall shoppers","volume":"38","author":"Atulkar","year":"2020","journal-title":"Marketing Intelligence & Planning."}],"container-title":["Intelligent Decision Technologies"],"original-title":[],"link":[{"URL":"https:\/\/content.iospress.com\/download?id=10.3233\/IDT-240686","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,3,10]],"date-time":"2025-03-10T13:45:50Z","timestamp":1741614350000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/full\/10.3233\/IDT-240686"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,9,16]]},"references-count":14,"journal-issue":{"issue":"3"},"URL":"https:\/\/doi.org\/10.3233\/idt-240686","relation":{},"ISSN":["1872-4981","1875-8843"],"issn-type":[{"value":"1872-4981","type":"print"},{"value":"1875-8843","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,9,16]]}}}