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The identified primary aspects within the e-marketing mix encompass e-product, e-pricing, e-place, and e-promotion. An online survey (questionnaire) targeting postgraduate student respondents at Jordanian public universities (a total of 792 participants) was used to gather data using a quantitative technique. Participants were chosen using voluntary response sampling. The study\u2019s findings revealed that all relevant elements of the e-marketing mix establish significant relationships with customer satisfaction among postgraduate student respondents utilizing e-information services in public university libraries in Jordan. Notably, e-products, e-pricing, and e-promotion demonstrated substantial positive relationships with customer satisfaction. Conversely, there was a negative relationship observed with e-place. The novelty of this study lies in its exploration of the previously unexplored realm of the e-marketing mix framework (4Ps) in the context of customer satisfaction with electronic information services within university libraries in Jordan.<\/jats:p>","DOI":"10.3233\/isu-240230","type":"journal-article","created":{"date-parts":[[2024,4,23]],"date-time":"2024-04-23T11:15:42Z","timestamp":1713870942000},"page":"139-164","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries"],"prefix":"10.1177","volume":"44","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1346-8051","authenticated-orcid":false,"given":"Maha Waleed","family":"Elfadel","sequence":"first","affiliation":[{"name":"Department of Library and Information Science, The University of Jordan, Amman, Jordan"},{"name":"Department of Library and Information Science,  Faculty of Information and Communication Technology, International Islamic University Malaysia,  Selangor, Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7674-141X","authenticated-orcid":false,"given":"Roslina Bt.","family":"Othman","sequence":"additional","affiliation":[{"name":"Department of Library and Information Science,  Faculty of Information and Communication Technology, International Islamic University Malaysia,  Selangor, Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3496-8952","authenticated-orcid":false,"given":"Nik Hziman B. Nik","family":"Mat","sequence":"additional","affiliation":[{"name":"Department of Business Administration,  Faculty of Economics and Management Sciences, International Islamic University Malaysia,  Selangor, Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7548-0529","authenticated-orcid":false,"given":"Faten Fatehi","family":"Hamad","sequence":"additional","affiliation":[{"name":"Information Studies Department, Sultan Qaboos University,  Muscat, Oman"},{"name":"Department of Library and Information Science, The University of Jordan, Amman, Jordan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2694-2800","authenticated-orcid":false,"given":"Hazwani Mohd","family":"Mohadis","sequence":"additional","affiliation":[{"name":"Department of Information Systems,  Faculty of Information and Communication Technology, International Islamic University Malaysia,  Selangor, 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