{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,21]],"date-time":"2026-04-21T22:46:15Z","timestamp":1776811575210,"version":"3.51.2"},"reference-count":15,"publisher":"European Society of Computational Methods in Sciences and Engineering","issue":"6","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JCM"],"published-print":{"date-parts":[[2022,12,19]]},"abstract":"<jats:p>In order to achieve carbon peak and neutrality goals, this study takes product innovation as the breakthrough point, draws lessons from the replication dynamic thought of the biological evolution process, and uses game evolutionary algorithm to analyze the gradual stability of enterprises, governments and users. Although the environment does not actively participate in the game, its benefits directly affect the strategic choices of the other three parties. Therefore, the environmental benefit is regarded as one of the important variables to establish a game model for solving and simulation, and analyze the key variables affecting the game. This paper discusses the game situation of green product innovation in the evolutionary system for promoting \u201cfour-party satisfaction\u201d. The concepts of proactive preventive cost and passive loss cost are redefined and put forward. Research shows that: (1) Proactive preventive cost plays a positive role in promoting green product innovation with \u201cfour-party satisfaction\u201d. (2)\u00a0Increasing subsidies for purchasing green products, reducing the price of green products, increasing purchase tax on non-green products, and increasing government investment in environmental protection publicity and green upgrade of infrastructure will all increase users\u2019 willingness to buy green products. (3) The government formulates reasonable reward and punishment measures to provide necessary financial support for enterprises, so that the final income of enterprises from green product innovation is greater than that from traditional product innovation. It will encourage enterprises to carry out green product innovation.<\/jats:p>","DOI":"10.3233\/jcm-226334","type":"journal-article","created":{"date-parts":[[2022,8,23]],"date-time":"2022-08-23T11:26:20Z","timestamp":1661253980000},"page":"2295-2317","source":"Crossref","is-referenced-by-count":0,"title":["Application of evolutionary game algorithm in product innovation research"],"prefix":"10.66113","volume":"22","author":[{"given":"Shuo","family":"Zhang","sequence":"first","affiliation":[{"name":"Shenyang University of Technology, Shenyang, Liaoning, China"}]},{"given":"Hua","family":"Zou","sequence":"additional","affiliation":[{"name":"Shenyang University of Technology, Shenyang, Liaoning, China"}]},{"given":"Zhicheng","family":"Qiao","sequence":"additional","affiliation":[{"name":"Shenyang University of Technology, Shenyang, Liaoning, China"}]},{"given":"Yan","family":"Xu","sequence":"additional","affiliation":[{"name":"Shenyang University of Technology, Shenyang, Liaoning, China"}]},{"given":"Jian","family":"Sun","sequence":"additional","affiliation":[{"name":"Shenyang University of Technology, Shenyang, Liaoning, China"},{"name":"Shenyang Polytechnic College, Shenyang, Liaoning, China"}]},{"given":"Hao","family":"Qin","sequence":"additional","affiliation":[{"name":"Shenyang University of Technology, Shenyang, Liaoning, China"}]}],"member":"55691","reference":[{"issue":"4","key":"10.3233\/JCM-226334_ref2","doi-asserted-by":"crossref","first-page":"43","DOI":"10.2307\/41165964","article-title":"Environmental product differentiation: Implications for corporate strategy","volume":"40","author":"Reinhardt","year":"1998","journal-title":"Calif Manage Rev."},{"issue":"07","key":"10.3233\/JCM-226334_ref3","doi-asserted-by":"crossref","first-page":"2250121","DOI":"10.1142\/S0218126622501213","article-title":"Knowledge Mapping Analysis of Manufacturing Product Innovation Based on CiteSpace","volume":"31","author":"Zhang","year":"2022","journal-title":"J Circuit Syst Comp."},{"issue":"5","key":"10.3233\/JCM-226334_ref4","doi-asserted-by":"crossref","first-page":"409","DOI":"10.1016\/S0959-6526(02)00015-X","article-title":"Mapping the green product development field: Engineering, policy and business perspectives","volume":"10","author":"Baumann","year":"2002","journal-title":"J Clean Prod."},{"issue":"8","key":"10.3233\/JCM-226334_ref5","doi-asserted-by":"crossref","first-page":"560","DOI":"10.1002\/bse.1886","article-title":"Green product innovation: Where we are and where we are going","volume":"25","author":"Dangelico","year":"2016","journal-title":"Bus Strateg Environ."},{"issue":"4","key":"10.3233\/JCM-226334_ref6","doi-asserted-by":"crossref","first-page":"490","DOI":"10.1002\/bse.1932","article-title":"Green product innovation in manufacturing firms: A sustainability-oriented dynamic capability perspective","volume":"26","author":"Dangelico","year":"2017","journal-title":"Bus Strateg Environ."},{"issue":"5","key":"10.3233\/JCM-226334_ref7","first-page":"172","article-title":"Empirical analysis of influencing factors of green product innovation based on structural equation model","volume":"19","author":"Wang","year":"2009","journal-title":"China Population, Resour. and Environ."},{"key":"10.3233\/JCM-226334_ref9","first-page":"94","article-title":"The influence of government subsidies on new product innovation of enterprises \u2013 based on the \u2018moderate range\u2019 of subsidies intensity","volume":"06","author":"Mao","year":"2015","journal-title":"China Ind. 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