{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,2]],"date-time":"2026-09-02T04:42:15Z","timestamp":1788324135749,"version":"build-2803163510"},"reference-count":19,"publisher":"European Society of Computational Methods in Sciences and Engineering","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JCM"],"published-print":{"date-parts":[[2023,4,4]]},"abstract":"<jats:p>In the background of the widespread development of big data technology, the actual behavior of e-commerce consumers is affected by different consumer environment and consumer demand. This article conducts in-depth inquiry and analysis of the behavior of different e-commerce users, and more accurately conducts a comprehensive analysis and effective assessment of various factors that affect consumer behavior. The factors and measures of consumer behavior are comprehensively judged to get the evaluation model closer to consumer behavior. By conducting a comprehensive full-process research on different e-commerce platforms, consumer behavior, consumption habits, and consumption processes, a comprehensive full-process research, more effective channel methods and dependence on consumers\u2019 purchase of goods, conduct a comprehensive research other factors of behavior, such as transportation logistics, environmental conditions, advertising, and other factors, conduct comprehensive judgment and analysis, and provide important theoretical basis and certain research in order to promote and improve the orderly development of consumer behavior and e-commerce environment. The research adopts modeling and analysis methods, through the evaluation of the research model, it can be seen that under the background of big data, e-commerce consumer behavior presents the trend of data, diversification and complexity. Factors affecting consumer behavior are more diverse and complex. It effectively expands the research field of e-commerce consumer behavior analysis, and provides scientific reference for the development of e-commerce.<\/jats:p>","DOI":"10.3233\/jcm-226628","type":"journal-article","created":{"date-parts":[[2022,12,6]],"date-time":"2022-12-06T13:05:16Z","timestamp":1670331916000},"page":"651-661","source":"Crossref","is-referenced-by-count":6,"title":["E-commerce consumer behavior analysis based on big data"],"prefix":"10.66113","volume":"23","author":[{"given":"Hua","family":"Lv","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"55691","reference":[{"issue":"9","key":"10.3233\/JCM-226628_ref1","first-page":"140","article-title":"Research on the spatiotemporal evolution pattern of China\u2019s e-commerce development","author":"Xing","year":"2022","journal-title":"Enterp Econ."},{"issue":"4","key":"10.3233\/JCM-226628_ref2","first-page":"56","article-title":"E-commerce development and domestic unified 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Chinese foreign trade enterprises","volume":"22","author":"Fan","year":"2022","journal-title":"China Dev."},{"issue":"13","key":"10.3233\/JCM-226628_ref7","first-page":"110","article-title":"Enlightenment from the development model and driving force of Japanese agricultural products e-commerce","volume":"20","author":"Liu","year":"2022","journal-title":"Sci Technol Inf."},{"issue":"17","key":"10.3233\/JCM-226628_ref8","first-page":"46","article-title":"Research on the construction of big data platform for third-party e-commerce enterprises","author":"Cui","year":"2022","journal-title":"Mod Bus."},{"issue":"4","key":"10.3233\/JCM-226628_ref9","first-page":"50","article-title":"Research on the paradox of search cost and consumer expected regret \u2013 Based on the \u201cU\u201d curve hypothesis and verification","volume":"36","author":"Liu","year":"2022","journal-title":"J Manage Eng."},{"issue":"8","key":"10.3233\/JCM-226628_ref10","first-page":"138","article-title":"How power distance 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and rights","volume":"23","author":"Pu","year":"2022","journal-title":"J Shanghai Bus School."},{"issue":"1","key":"10.3233\/JCM-226628_ref15","first-page":"37","article-title":"Factors affecting the export of e-commerce platforms and their spillover effects \u2013 A study based on the perspective of consumer keyword search","author":"Ma","year":"2022","journal-title":"Int Trade Issues."},{"issue":"4","key":"10.3233\/JCM-226628_ref17","first-page":"126","article-title":"Analysis of e-commerce operation data","author":"Cai","year":"2021","journal-title":"Mod Mark (Bus Ed)."},{"issue":"25","key":"10.3233\/JCM-226628_ref18","first-page":"16","article-title":"Online shopping perceived risk measurement and consumer behavior based on e-commerce data","author":"Han","year":"2021","journal-title":"Mod Bus."},{"issue":"25","key":"10.3233\/JCM-226628_ref19","first-page":"22","article-title":"The influence of consumer behavior choices on the market strategy of commercial and trade circulation enterprises","author":"Miao","year":"2021","journal-title":"National Circ Econ."},{"issue":"10","key":"10.3233\/JCM-226628_ref20","first-page":"183","article-title":"Research on consumer information search behavior based on mobile social network","author":"Wang","year":"2020","journal-title":"Shandong Soc Sci."}],"container-title":["Journal of Computational Methods in Sciences and 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