{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,21]],"date-time":"2026-04-21T22:47:36Z","timestamp":1776811656439,"version":"3.51.2"},"reference-count":26,"publisher":"European Society of Computational Methods in Sciences and Engineering","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JCM"],"published-print":{"date-parts":[[2023,4,4]]},"abstract":"<jats:p>Cross-border e-commerce has gradually emerged with the popularity of the Internet in the world. It represents a new business model of e-commerce. The public is still the same as the daily shopping model on e-commerce platforms. However, cross-border e-commerce can be divided into two parts at home and abroad. With the continuous emergence of new social models such as the Metaverse, the data generated by online social networking is becoming larger and larger, and data science has developed accordingly, and the effective use of data has become the key to the rapid development of various industries. Big data technology is the key to data science. A data processing and analysis technology generated in the development process, its use in the development of cross-border e-commerce enterprises will help enterprises to create products that are more in line with the actual requirements of the masses, increase the profits of enterprise operations, and allow enterprises to complete the era of data science smooth transition. This paper first describes the big data technology and related theories of cross-border e-commerce, and then takes Alibaba as an example to describe the SWOT analysis of my country\u2019s cross-border e-commerce enterprises, and then analyzes the development dilemma of China\u2019s cross-border e-commerce enterprises, and finally designs The development strategy of my country\u2019s cross-border e-commerce enterprises based on big data is presented. Through a questionnaire survey of cross-border e-commerce enterprises that use big data technology in my country, it is found that cross-border e-commerce enterprises that combine big data technology have a greater understanding of overseas customers\u2019 consumption psychology, integration of warehousing and logistics resources, and talent training. promote.<\/jats:p>","DOI":"10.3233\/jcm-226632","type":"journal-article","created":{"date-parts":[[2022,12,6]],"date-time":"2022-12-06T13:31:12Z","timestamp":1670333472000},"page":"1087-1099","source":"Crossref","is-referenced-by-count":7,"title":["The development dilemma and countermeasures of Chinese cross-border e-commerce enterprises under the background of big data"],"prefix":"10.66113","volume":"23","author":[{"given":"Guofang","family":"Chen","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"55691","reference":[{"issue":"9","key":"10.3233\/JCM-226632_ref1","first-page":"140","article-title":"Research on the spatiotemporal evolution pattern of China\u2019s e-commerce development","author":"Xing","year":"2022","journal-title":"Enterp Econ."},{"issue":"4","key":"10.3233\/JCM-226632_ref2","first-page":"56","article-title":"E-commerce development and domestic unified market: integration or segmentation: Based on bilateral stochastic frontier model","volume":"36","author":"Liu","year":"2022","journal-title":"J Hunan Univ (Soc Sci Ed)."},{"issue":"3","key":"10.3233\/JCM-226632_ref3","first-page":"80","article-title":"Reflection and reconstruction of the registration exemption system for e-commerce operators","volume":"20","author":"Ma","year":"2022","journal-title":"J Beijing Union Univ (Humanities Soc Sci Ed)."},{"issue":"13","key":"10.3233\/JCM-226632_ref4","first-page":"32","article-title":"E-commerce development and financial support based on the Internet era","author":"Li","year":"2022","journal-title":"Bus Exhib Econ."},{"issue":"6","key":"10.3233\/JCM-226632_ref5","first-page":"11","article-title":"Research on the coupling and coordinated development of urbanization and regional e-commerce in the Yangtze River Delta","author":"Zhang","year":"2022","journal-title":"J Taiyuan City Vocational Tech Coll."},{"issue":"3","key":"10.3233\/JCM-226632_ref6","first-page":"73","article-title":"The impact of e-commerce on Chinese foreign trade enterprises","volume":"22","author":"Fan","year":"2022","journal-title":"China Dev."},{"issue":"10","key":"10.3233\/JCM-226632_ref7","first-page":"48","article-title":"Research on the impact of e-commerce on international trade and countermeasures","author":"Shen","year":"2022","journal-title":"Bus Exhib Econ."},{"issue":"15","key":"10.3233\/JCM-226632_ref8","first-page":"190","article-title":"On the influence and innovation of e-commerce on enterprise management","author":"Zhang","year":"2022","journal-title":"China Mark."},{"issue":"15","key":"10.3233\/JCM-226632_ref9","first-page":"133","article-title":"The influence and countermeasures of e-commerce on future marketing methods","author":"Gao","year":"2022","journal-title":"China Mark."},{"issue":"15","key":"10.3233\/JCM-226632_ref10","first-page":"46","article-title":"Opportunities, difficulties and countermeasures for the development of cross-border e-commerce in my country under the background of RCEP","author":"Li","year":"2022","journal-title":"Mod Bus."},{"issue":"4","key":"10.3233\/JCM-226632_ref11","first-page":"72","article-title":"The legitimacy and system optimization of competition clauses in the Electronic Commerce Law","volume":"43","author":"Long","year":"2022","journal-title":"J Dalian Univ Technol (Soc Sci 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Malls."},{"issue":"12","key":"10.3233\/JCM-226632_ref16","first-page":"57","article-title":"Discussion on enterprise cost management in e-commerce environment","author":"Zhao","year":"2022","journal-title":"Mod Bus."},{"issue":"7","key":"10.3233\/JCM-226632_ref17","first-page":"27","article-title":"Application research and analysis of e-commerce information system in chain operation mode","author":"Liu","year":"2022","journal-title":"Mod Shopping Malls."},{"issue":"5","key":"10.3233\/JCM-226632_ref18","first-page":"3","article-title":"Digital rural construction and county industrial structure upgrade: A quasi-natural experiment based on the comprehensive demonstration policy of e-commerce in rural areas","volume":"36","author":"Tao","year":"2022","journal-title":"China Circ Econ."},{"issue":"7","key":"10.3233\/JCM-226632_ref19","first-page":"77","article-title":"International financial trade innovation based on the background of e-commerce","author":"Xue","year":"2022","journal-title":"Trade Fair Econ."},{"issue":"7","key":"10.3233\/JCM-226632_ref20","first-page":"58","article-title":"The role of e-commerce in regional economic development","author":"Wu","year":"2022","journal-title":"Bus Exhib Econ."},{"issue":"7","key":"10.3233\/JCM-226632_ref21","first-page":"46","article-title":"Research on the development of rural e-commerce under the background of \u201cInternet +\u201d","author":"Ma","year":"2022","journal-title":"China Bus Rev."},{"issue":"6","key":"10.3233\/JCM-226632_ref22","first-page":"67","article-title":"Analysis on the construction mode of the online marketing system of agricultural products in the e-commerce era","author":"Le","year":"2022","journal-title":"Bus Exhib Econ."},{"issue":"4","key":"10.3233\/JCM-226632_ref23","first-page":"136","article-title":"Research on innovation of e-commerce marketing model for leather products","volume":"51","author":"Cao","year":"2022","journal-title":"China Leather."},{"issue":"8","key":"10.3233\/JCM-226632_ref24","first-page":"20","article-title":"Research on enterprise marketing model innovation based on e-commerce perspective","author":"Zhang","year":"2022","journal-title":"National Circ Econ."},{"issue":"2","key":"10.3233\/JCM-226632_ref25","first-page":"96","article-title":"The influence of e-commerce development on the optimization and upgrading of industrial structure","volume":"54","author":"Qian","year":"2022","journal-title":"J Inner Mongolia Univ (Philos Soc Sci Ed)."},{"issue":"8","key":"10.3233\/JCM-226632_ref26","first-page":"185","article-title":"Research on the development countermeasures of Chinese cross-border import e-commerce enterprises based on SCP theory","volume":"26","author":"Ma","year":"2019","journal-title":"Technol Mark."}],"container-title":["Journal of Computational Methods in Sciences and 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