{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,25]],"date-time":"2026-06-25T06:58:16Z","timestamp":1782370696518,"version":"3.54.5"},"reference-count":22,"publisher":"European Society of Computational Methods in Sciences and Engineering","issue":"3","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JCM"],"published-print":{"date-parts":[[2023,5,30]]},"abstract":"<jats:p>Color is one of the three major elements of print advertising, and different color combinations can trigger different emotional experiences of human beings. At present, the application of color in advertising in China is relatively mature, but it is limited to the traditional application method and has not been combined with big data technology. From the perspective of business needs, this research analyzes the process of visual creativity from the perspective of business value-added, and analyzes the role of big data in it. Then it introduces the semantics of common colors and how to incorporate color semantics into advertising design. And a sequence mining-based advertising click-through rate prediction model is proposed. The Criteo dataset is used as the training set. The AUC value of the model is 0.702 and the loss value is 0.415. Compared with other models, AUC values increased by 10.16%, 4.70%, 2.69% and 2.30%, respectively. Losses decreased by 10.17%, 9.19%, 6.11% and 7.57%, respectively. Finally, the online shopping data of 20 consumers was used as the test set to predict their color preferences, and the prediction accuracy was about 70%. Among them, the prediction accuracy of the group with stable shopping habits was 72.76%, and that of the group who liked to try new things was 70.60%, both meeting the expectation. Through experiments, it is concluded that the model has good performance and stability, and can more accurately judge consumers\u2019 consumption preferences.<\/jats:p>","DOI":"10.3233\/jcm-226700","type":"journal-article","created":{"date-parts":[[2023,1,31]],"date-time":"2023-01-31T11:57:34Z","timestamp":1675166254000},"page":"1479-1490","source":"Crossref","is-referenced-by-count":5,"title":["The application of advertising logo color design for big data and visual communication technology"],"prefix":"10.66113","volume":"23","author":[{"given":"Huan","family":"Tian","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"55691","reference":[{"issue":"513","key":"10.3233\/JCM-226700_ref1","doi-asserted-by":"crossref","first-page":"413","DOI":"10.32983\/2222-4459-2020-10-413-419","article-title":"Changes in the advertising industry in the context of the global lockdown-2020: Economic and social issues","volume":"10","author":"Buchna","year":"2020","journal-title":"Bus Inform."},{"issue":"1","key":"10.3233\/JCM-226700_ref2","doi-asserted-by":"crossref","first-page":"93","DOI":"10.14790\/ijams.12.93","article-title":"A qualitative investigation into definitions of advertising in China: The short video perspective","volume":"12","author":"Yu","year":"2020","journal-title":"Int J Jpn Assoc Manage Syst."},{"issue":"4","key":"10.3233\/JCM-226700_ref3","first-page":"164","article-title":"The making of a professional digital caregiver: Personalisation and friendliness as practices of humanisation","volume":"13","author":"Hallqvist","year":"2021","journal-title":"Med Humanitie."},{"issue":"7","key":"10.3233\/JCM-226700_ref4","doi-asserted-by":"crossref","first-page":"36","DOI":"10.26689\/jcer.v5i7.2312","article-title":"Visual communication design of digital media in digital advertising","volume":"5","author":"Li","year":"2021","journal-title":"J Contemp Edu Res."},{"issue":"3","key":"10.3233\/JCM-226700_ref5","first-page":"93","article-title":"Analysis of mass communication of short video clips in era of convergence media","volume":"17","author":"Tang","year":"2020","journal-title":"Sino US English Teach."},{"issue":"5","key":"10.3233\/JCM-226700_ref6","doi-asserted-by":"crossref","first-page":"379","DOI":"10.1049\/cmu2.12374","article-title":"Guest editorial: Deep learning-based intelligent communication systems: Using big data analytics","volume":"16","author":"Sharma","year":"2022","journal-title":"IET Commun."},{"key":"10.3233\/JCM-226700_ref8","first-page":"1014017","article-title":"Design and reconstruction of visual art based on virtual reality","volume":"2021","author":"Yun","year":"2021","journal-title":"Sec Commun Networks."},{"issue":"2","key":"10.3233\/JCM-226700_ref10","doi-asserted-by":"crossref","first-page":"2241","DOI":"10.1007\/s11042-021-11637-x","article-title":"Empathy evaluation by the physical elements of the advertising","volume":"81","author":"Zhang","year":"2022","journal-title":"Multimedia Tools Appl."},{"issue":"3","key":"10.3233\/JCM-226700_ref11","doi-asserted-by":"crossref","first-page":"317","DOI":"10.1080\/10410236.2017.1372050","article-title":"The effects of varying electronic cigarette warning label design features on attention, recall, and product perceptions among young adults","volume":"34","author":"Mays","year":"2019","journal-title":"Health Commun."},{"key":"10.3233\/JCM-226700_ref12","doi-asserted-by":"crossref","unstructured":"Antonenko JS, Ekaterinushkina AV, Zhdanova NS. Research results of furniture design using color plastic. IOP Conf Ser Mater Sci Eng. 2021; 1079(2): 22-30.","DOI":"10.1088\/1757-899X\/1079\/2\/022030"},{"issue":"2","key":"10.3233\/JCM-226700_ref13","doi-asserted-by":"crossref","first-page":"2621","DOI":"10.1007\/s11042-021-11684-4","article-title":"Multimedia webpage visual design and color emotion test","volume":"81","author":"Kuo","year":"2022","journal-title":"Multimedia Tools Appl."},{"issue":"14","key":"10.3233\/JCM-226700_ref14","doi-asserted-by":"crossref","first-page":"21839","DOI":"10.1016\/j.ceramint.2020.05.302","article-title":"Ceramic pigments and dyes beyond the inkjet revolution: From technological requirements to constraints in colorant design","volume":"46","author":"Molinari","year":"2020","journal-title":"Ceram Int."},{"key":"10.3233\/JCM-226700_ref15","doi-asserted-by":"crossref","unstructured":"Jiang K, Lu X. The influence of speech translation technology on interpreter\u2019s career prospects in the era of artificial intelligence. J Phys: Conf Ser. 2021; 1802: 042074.","DOI":"10.1088\/1742-6596\/1802\/4\/042074"},{"issue":"3","key":"10.3233\/JCM-226700_ref16","doi-asserted-by":"crossref","first-page":"77","DOI":"10.32936\/pssj.v5i3.268","article-title":"The online media landscape in the focus of disinformation campaigns in the western Balkans: Albania, Kosova, and North Macedonia","volume":"5","author":"Disha","year":"2021","journal-title":"Prizren Soc Sci J."},{"key":"10.3233\/JCM-226700_ref17","doi-asserted-by":"crossref","unstructured":"Poochinya P, Ongkunaruk P. The improvement of the high value-added supply chain: A cordyceps beverage case study. IOP Conf Ser Mater Sci Eng. 2020; 773(1): 12-16.","DOI":"10.1088\/1757-899X\/773\/1\/012016"},{"key":"10.3233\/JCM-226700_ref18","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1016\/j.technovation.2018.07.004","article-title":"Creating and capturing value from big data: A multiple-case study analysis of provider companies","volume":"84","author":"Urbinati","year":"2019","journal-title":"Technovation."},{"issue":"3","key":"10.3233\/JCM-226700_ref19","doi-asserted-by":"crossref","first-page":"347","DOI":"10.1016\/j.bushor.2019.02.001","article-title":"Implementing big data strategies: A managerial perspective","volume":"62","author":"Tabesh","year":"2019","journal-title":"Bus Horizons."},{"issue":"2","key":"10.3233\/JCM-226700_ref20","first-page":"569","article-title":"The social media life of climate change: Platforms, publics, and future imaginaries","volume":"10","author":"Pearce","year":"2019","journal-title":"Wiley Interdiscip Rev: Climate Change."},{"issue":"6","key":"10.3233\/JCM-226700_ref21","doi-asserted-by":"crossref","first-page":"1","DOI":"10.3390\/s21062193","article-title":"The cognitive-emotional design and study of architectural space: A scoping review of neuroarchitecture and its precursor approaches","volume":"21","author":"Higuera-Trujillo","year":"2021","journal-title":"Sens."},{"issue":"1","key":"10.3233\/JCM-226700_ref22","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1007\/s12562-020-01480-8","article-title":"An evaluation of the growth-promoting effects of green light on spotted halibut for its practical application in aquaculture","volume":"87","author":"Shimizu","year":"2021","journal-title":"Fisheries Sci."},{"issue":"4","key":"10.3233\/JCM-226700_ref23","doi-asserted-by":"crossref","first-page":"89","DOI":"10.1364\/JOSAA.382316","article-title":"Color variance and achromatic settings","volume":"37","author":"Rajendran","year":"2020","journal-title":"JOSA A."},{"issue":"4","key":"10.3233\/JCM-226700_ref25","doi-asserted-by":"crossref","first-page":"2800","DOI":"10.1016\/j.ygeno.2021.06.020","article-title":"A cross-species genome-wide analysis of sequences similar to those involved in DNA uptake bias in the Pastuerellaceae and Neisseriaceae families of pathogenic bacteria","volume":"113","author":"Bakkali","year":"2021","journal-title":"Genomics."}],"container-title":["Journal of Computational Methods in Sciences and Engineering"],"original-title":[],"link":[{"URL":"https:\/\/content.iospress.com\/download?id=10.3233\/JCM-226700","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,21]],"date-time":"2026-04-21T22:06:53Z","timestamp":1776809213000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/full\/10.3233\/JCM-226700"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,5,30]]},"references-count":22,"journal-issue":{"issue":"3"},"URL":"https:\/\/doi.org\/10.3233\/jcm-226700","relation":{},"ISSN":["1472-7978","1875-8983"],"issn-type":[{"value":"1472-7978","type":"print"},{"value":"1875-8983","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,5,30]]}}}